> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Create a New Upstack Data Purchase Goal in Google Ads

> Create an Upstack Data purchase conversion goal in Google Ads with Enhanced Conversions enabled — required for server-side conversion forwarding from Upstack to Google.

<Tip>
  **Quick Summary**

  * In Google Ads, navigate to **Goals → Conversions → Summary** and click **"+ Create conversion action"**.
  * Select **Conversions on a website**.
  * Choose **Purchase** as the goal type and select **Set up manually using a code**.
  * Name the conversion **"Purchase - UpstackData"**, set **Click-through conversion window** to **30 days**, and enable **Enhanced Conversions**.
  * **Save** to generate your Conversion ID and Conversion Label.
</Tip>

## Prerequisites

Before you start, you need:

* **Admin** or **Manager** access to a **Google Ads** account
* Permission to create conversion actions in Google Ads

## Step-by-Step Instructions

<Steps>
  <Step title="Sign in to Google Ads">
    Sign in to [Google Ads](https://ads.google.com).
  </Step>

  <Step title="Open the Conversions summary">
    In the left-hand menu, navigate to **Goals → Conversions → Summary**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/9b39bbbfd2d586b1.jpeg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=6fa093b616b838f62bcbebc405090a95" alt="Google Ads left menu with Goals, Conversions, and Summary navigation" width="3229" height="1810" data-path="images/intercom/9b39bbbfd2d586b1.jpeg" />
  </Step>

  <Step title="Create a new conversion action">
    * Click the **"+ Create conversion action"** button
    * Select **"Conversions on a website"** by ticking the checkbox on the right side of the panel
    * Click **Save and continue**

          <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/809a6965cbef587b.jpeg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=7f889ead803900596493604c02e3b517" alt="Create conversion action button in Conversions Summary" width="3026" height="1810" data-path="images/intercom/809a6965cbef587b.jpeg" />

          <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/77571e4fe4e05c8e.jpeg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=84384f0ce883482d27838e271a05509e" alt="Select Conversions on a website option with checkbox" width="3026" height="1810" data-path="images/intercom/77571e4fe4e05c8e.jpeg" />
  </Step>

  <Step title="Configure the Purchase goal">
    * Select **"Purchase"** as the goal/conversion action
    * In the **"Choose an event to measure Purchase"** panel, under **"Create a new conversion action"**, select **"Set up manually using a code"**
    * Click **"Conversion settings"** to expand the section
    * Set the **Conversion name** to **"Purchase - UpstackData"**
    * Set **Click-through conversion window** to **30 days**

          <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/eeaea4b51cd5a0f6.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=12f085de2bf357a24434392ac2b48d24" alt="Set up manually using a code option with Purchase goal selected" width="2494" height="1206" data-path="images/intercom/eeaea4b51cd5a0f6.png" />

    `Example - select **Set up manually using a code** and **Purchase** as the Goal/Conversion action`

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/16673c664bcda439.jpeg?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=b917aa9b28a69c70c2678ab10973b9f3" alt="Conversion name field with Purchase UpstackData and 30 day window" width="3026" height="1810" data-path="images/intercom/16673c664bcda439.jpeg" />

    `Example - Conversion name: **Purchase - UpstackData** and Click-through conversion window: **30 days**`
  </Step>

  <Step title="Enable Enhanced Conversions">
    Check the **"Use enhanced conversion for conversion action"** option to enable **Enhanced Conversions**.

    Click **Done** to save the changes and close the panel.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/569ec04b2192b5ba.jpeg?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=4de5a40af2b5a0452c8a4e869f6fc821" alt="Enhanced Conversions checkbox enabled for conversion action" width="3211" height="1777" data-path="images/intercom/569ec04b2192b5ba.jpeg" />

    <Note>
      **Note:** Enhanced Conversions improves match rates by using first-party customer data securely.
    </Note>
  </Step>

  <Step title="Save the configuration">
    Click **Save and Continue** to complete the setup.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/82d7c5164f7e8760.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=fdcb78a48b7aef5ccac861c2ba9a4ac8" alt="Save and Continue button to complete conversion setup" width="1997" height="1130" data-path="images/intercom/82d7c5164f7e8760.png" />

    <Note>
      *If your Google Ads interface looks different, see:*
      ​\*\*[How to Create a Purchase Goal in Google Ads Using the Google Ads Tag (For Different Interface) →](/destinations/catalog/google-ads/how-to-create-a-purchase-goal-in-google-ads-using-the-google-ads-tag-for-different-interface)\*\*
    </Note>
  </Step>
</Steps>

## What You'll Receive

After saving, Google Ads displays:

* **Conversion ID** — starts with `AW-` followed by 9–10 digits (e.g., `AW-123456789`)
* **Conversion Label** — 11-character alphanumeric string (e.g., `ABc1d2EFG3h`)

Use these values in your Upstack Data destination configuration.

## Verify the Setup

To confirm the goal was created correctly:

* Return to **Goals → Conversions → Summary** in Google Ads — the new **"Purchase - UpstackData"** conversion should appear in the list with a status of **Inactive** (it will become **Active** once it receives data).
* Confirm the **Click-through conversion window** is **30 days** and **Enhanced Conversions** is enabled on the conversion's detail page.

If the conversion is missing, refresh the page and check that you saved the action. If issues persist, contact Upstack Data support.


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