> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics 4 (deprecated)

> The Google Analytics 4 destination has been deprecated and is no longer available for new connections.

<Warning>
  **This destination is deprecated.** The Google Analytics 4 connection is no longer available for new setups. Existing connections will continue to function but are not actively maintained.
</Warning>

## Why this was deprecated

Upstack's Google Analytics 4 destination has been deprecated. We recommend using GA4's native installation through your Shopify store or Google Tag Manager for analytics tracking.

## Alternatives

For server-side conversion tracking, use the platform-specific destinations that drive ad optimization:

<CardGroup cols={2}>
  <Card title="Meta Conversions API" href="/destinations/meta-capi">
    Server-side conversion delivery to Meta Ads.
  </Card>

  <Card title="Google Ads" href="/destinations/google-ads">
    Server-side conversion delivery to Google Ads.
  </Card>

  <Card title="Custom Webhooks" href="/destinations/webhooks">
    Build custom integrations with your own analytics pipeline.
  </Card>

  <Card title="See all destinations" href="/destinations/overview">
    Browse the full list of supported destinations.
  </Card>
</CardGroup>

## Existing connections

If you have an existing GA4 destination configured in Upstack, it will continue to operate. Contact [support@upstackdata.com](mailto:support@upstackdata.com) if you need to make changes to your configuration.