> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Configure Outbrain Destination in Upstack Data

> Configure the Outbrain destination in Upstack Data to forward server-side conversion events to Outbrain's Unified Pixel API for native advertising attribution.

<Tip>
  * Navigate to **Event Destinations** in the Upstack dashboard.
  * Click **Add Destination** and select **Outbrain**.
  * Enter your **Marketer ID** (32-character hexadecimal string from Amplify).
  * Save the configuration and verify the destination shows **Healthy**.
</Tip>

<Note>
  **What is the Outbrain Marketer ID?**

  Your **Outbrain Marketer ID** (also called **OB\_ADV\_ID** or **Pixel ID**) is a unique 32-character hexadecimal identifier that tells Upstack which Outbrain account should receive your conversion events. Find it in [Amplify Dashboard → Settings → Tracking](https://amplify.outbrain.com/).
</Note>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Your **Outbrain Marketer ID** — see [How to find your Outbrain Marketer ID](/destinations/outbrain/how-to-find-outbrain-marketer-id)
* Click ID tracking configured in your campaigns — see [How to configure Outbrain click ID tracking](/destinations/outbrain/how-to-configure-outbrain-click-id-tracking)

## Steps to configure the Outbrain destination

<Steps>
  <Step title="Sign in to Upstack Data">
    Sign in to your Upstack Data account at [app.upstackdata.com](https://app.upstackdata.com).
  </Step>

  <Step title="Navigate to Event Destinations">
    In the left-hand navigation, click **Event Destinations**.
  </Step>

  <Step title="Add a new destination">
    Click the **Add Destination** button in the top-right corner.

    In the destination picker, select **Outbrain** from the list of available destinations.
  </Step>

  <Step title="Choose whether to load the Outbrain browser tag">
    **Tracking Method** is set to **Browser + Server** by default, which loads the Outbrain browser tag on your storefront alongside Upstack's own server-side delivery. Keep **Browser + Server** unless you already load the Outbrain browser tag yourself through Google Tag Manager, your theme, or another app — in that case, switch the Tracking Method to **Server** and see [Server-Only Destinations](/concepts/server-only-destinations).

    Unchecking it does not stop Upstack tracking. The Upstack Pixel keeps capturing events and forwarding them through the Unified Pixel API. Outbrain attributes on the click ID, which Upstack captures either way. See [Server-Only Destinations](/concepts/server-only-destinations).
  </Step>

  <Step title="Enter your Marketer ID">
    In the **Outbrain Marketer ID** field, paste your Marketer ID from the Outbrain Amplify dashboard.

    **Example format:** `00abc123def456789012345678901234` (32 hexadecimal characters)

    <Tip>
      Ensure there are no extra spaces before or after the ID. The value should be exactly 32 characters.
    </Tip>
  </Step>

  <Step title="Configure event settings (optional)">
    By default, Upstack forwards **Purchase**, **Lead**, **SignUp**, and **AddToCart** events to Outbrain.

    High-volume events like **PageView** and **ViewContent** are disabled by default to avoid unnecessary API calls — you can enable them if needed for your use case.
  </Step>

  <Step title="Save the configuration">
    Click **Create Configuration** to save the destination.
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, navigate to **Event Destinations**. Your Outbrain destination should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**, double-check:

    * The Marketer ID is exactly 32 hexadecimal characters
    * No extra whitespace or special characters
    * The ID matches what you see in Amplify → Settings → Tracking
  </Step>
</Steps>

<Warning>
  **Remember:** Outbrain only attributes conversions when a click ID (`obclid`) is present. Make sure your campaign URLs include `obclid={{ob_click_id}}` — see [How to configure Outbrain click ID tracking](/destinations/outbrain/how-to-configure-outbrain-click-id-tracking).
</Warning>

<Note>
  **Next step:** [Complete onboarding guide](/destinations/outbrain/complete-how-to-guide-for-onboarding-outbrain-in-upstack-data) for the full setup walkthrough.
</Note>