Articles on: Google Ads

How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal

When creating a new Purchase Goal in Google Ads (Purchase - Upstack Data), we initially will set this as the secondary goal, for observation only.  We advise to make this goal Primary after 4-7 days to allow the Goal to become active.  All other Purchase goals are then set to secondary when Upstack becomes Primary.



Steps to Switch your Purchase Goal


  1. Make sure you have admin or manager access to the Google Ads account


  1. Sign in to your Google Ads account


  1. In the left-hand menu, go to Goals → then click Summary



  1. On the Goals Summary page, scroll down until you find the Purchase conversion list


  1. Click Edit goals to open the Goal settings



  1. Locate and click "Conversion action optimization" to open the section



  1. Set "Purchase - UpstackData" as Primary


  1. Set the other Purchase goals to Secondary to ensure only one Primary conversion goal is active


  1. Click Save


Updated on: 08/21/2025

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