How to get Google Ads Conversion ID/Conversion Label

1. Navigate to https://ads.google.com/aw/overview

2. Go to Campaigns > Summary

3. Click "+ Create conversion action"

4. Make sure to only have "Conversions on a website" selected > Save and continue

5. Click "When someone completes a purchase or checkout flow"

6. Click "Set up manually using code"

7. Click "Conversion settings"

Have the following conversion settings:

Conversion name: "Purchase - UpstackData"

Value: Use different values for each conversion

Count: Every

Click-through conversion window: 30 days

9\. Click here.

10\. Click here.

11\. Click "Use Google Tag Manager"

12\. Copy the Conversion ID and Conversion Label

Updated on: 08/18/2025