How to Setup Facebook/Meta Ads Integration V2
- 1. Log in to your Upstackified account
- 2. On your UpStackified dashboard, click Events Destination → click + New Destination in the upper right corner of your browser
- In the Select a Destination popup window, select Facebook Advertising
- Click Next
- 4. Populate the form with your Facebook Ads Pixel ID (Dataset ID) and Conversion API Token
- 5. Ensure to check the option Check to enable sending events via Facebook Conversions API
- 6. Click Create Configuration
Related guides:
- How to get Facebook Pixel ID (Dataset ID) and Conversion API Access Token V2
- How to Prevent Duplication for Meta/Instagram/Facebook and other third-party tools (e.g. Triple whale) V2
- How to setup NC Purchase Metrics in Meta / Facebook V2
- How to approve Meta/Facebook Custom Events V2
Required Fields:
- Pixel ID (Dataset ID)
- Location: https://business.facebook.com/events_manager2
- Navigate to: Data Sources → Select your pixel
- Format: 15-16 digit number
Optional Fields:
- Conversion API Access Token
- Location: Same pixel → Settings tab
- Navigate to "Generate access token"
- CRITICAL: Copy immediately - won't be shown again
Updated on: 08/15/2025
Thank you!