Quick Summary
Navigate to TikTok Events Manager
Select Upstack Data pixel
Copy and save the Upstack Pixel ID
What is a TikTok Ads Pixel ID?
A TikTok Ads Pixel ID is a unique identifier automatically assigned to your TikTok Pixel when you create it in TikTok Ads Manager.
Its purpose is to:
Identify your pixel and connect it to the correct TikTok ad account and campaigns
Track user actions on your website such as views, clicks, sign-ups, and purchases
Send event data back to TikTok Ads Manager for reporting, audience creation, and optimization
Improve attribution and targeting by linking website activity to your TikTok ads
Configuration Steps
Step 1: Access TikTok Events Manager
Open TikTok Ads Manager and log in your account
Click Tools → select Events
Step 2: Select Your Pixel
In Events Manager, select "Data sources"
You will see a list of your available Pixels (if you have already created one)
Once you have a Upstack Data Pixel, click on its name in the list. You will be taken to the Pixel’s overview page.
Note: If you haven't created a pixel yet, you'll need to create one first before generating a Pixel ID.
Here's the help article on
Step 3: Copy Your Access Token
Copy the value of the Access Token immediately, this is your TikTok Conversion API Key
Paste it into Upstack Data TikTok Pixel Integration Setup
Format: The ID is typically a string of numbers and/or letters
Need help finding this?
How to Generate Your TikTok API Access Token →