Quick Summary
Generate your Snapchat Pixel ID
Generate your Snapchat Conversions API Key
Create and configure your Snapchat Pixel destination in Upstack Data
Disable Snapchat Data Sharing
Step 1: Generate your Snapchat Pixel ID in Snapchat Business Manager
Help guide to complete this step:
Step 2: Generate your Conversions API Token in Snapchat Business Manager
⚠️Security Warning: Store your token on secure backend servers and do not share them. You will need it for Upstack Data app configuration. When generating new tokens, be sure to remove old ones as soo as you confirm they are no longer needed.
Help guide to complete this step:
Step 3: Create and Configure Snapchat Pixel Destination in Upstack Data
Help guide to complete this step:
Step 4: Disable Snapchat Data Sharing
⚠️ Important: Disabling Snapchat Data Sharing is crucial to prevent duplicate events, which can distort reporting and attribution. It ensures Snapchat only receives clean, accurate data through Upstack Data for reliable insights and better ad optimization.
Help guide to complete this step:
Need help? If you encounter any issues during setup or don't see expected improvements after 10 days, contact our support team with your Snapchat Pixel ID and API Key and we'll help diagnose the problem.