> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect destinations

> Connect ad platforms and marketing tools as Upstack destinations to receive server-side conversion events with higher match quality.

Destinations are the ad platforms and marketing tools that receive your conversion events. Upstack sends events server-side, bypassing browser restrictions and improving match quality. You connect once, and Upstack handles formatting, deduplication, and delivery for each platform.

## Destinations vs sources

* **Destinations** receive conversion events (purchases, page views, add-to-carts) from Upstack for ad optimization
* **Sources** pull ad spend and performance data *into* Upstack for unified reporting dashboards
* Most platforms need both — a destination for conversion tracking and a source for spend data

## Available destinations

Each destination has its own hub page with setup guides, event mapping, troubleshooting, and FAQs. Pick the platforms you use and follow the setup guide on each hub.

<CardGroup cols={2}>
  <Card title="Meta CAPI" href="/destinations/meta-capi">
    Connect Meta's Conversions API for server-side event delivery to Facebook and Instagram Ads.
  </Card>

  <Card title="Google Ads" href="/destinations/google-ads">
    Send purchase conversions to Google Ads with Smart Bidding-ready conversion goals.
  </Card>

  <Card title="TikTok" href="/destinations/tiktok">
    Forward events to TikTok Events API with token-based auth and click-ID matching.
  </Card>

  <Card title="Klaviyo" href="/destinations/klaviyo">
    Sync enriched events and profiles to Klaviyo for abandonment flows and email/SMS automation.
  </Card>

  <Card title="Pinterest" href="/destinations/pinterest">
    Connect Pinterest's Conversion API for server-side conversion tracking.
  </Card>

  <Card title="Snapchat" href="/destinations/snapchat">
    Send conversion events to Snapchat's Conversion API for ad optimization.
  </Card>

  <Card title="Omnisend" href="/destinations/omnisend">
    Forward events to Omnisend for email automation and customer profile enrichment.
  </Card>

  <Card title="Custom Webhooks" href="/destinations/webhooks">
    Stream events to any HTTPS endpoint for custom integrations and data warehousing.
  </Card>
</CardGroup>

## Connect sources for reporting

To see ad spend and ROAS in the Upstack dashboard, connect your ad accounts as sources (data integrations). This pulls spend data into Upstack — it doesn't affect conversion tracking.

<CardGroup cols={2}>
  <Card title="Connect Facebook Ads account" href="/guides/facebook-ads/how-to-connect-your-facebook-ads-account-in-upstack-data-integrations">
    Pull Facebook ad spend into Upstack for unified reporting.
  </Card>

  <Card title="Connect Google Ads account" href="/guides/integrations/how-to-connect-your-google-ads-account-in-upstack-data-integrations">
    Pull Google Ads spend into Upstack for unified reporting.
  </Card>
</CardGroup>

## Next step

<CardGroup cols={1}>
  <Card title="Disable existing tracking" icon="arrow-right" href="/get-started/disable-existing-tracking">
    Remove redundant browser-side tracking to prevent duplicate conversions.
  </Card>
</CardGroup>