> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding AppLovin in Upstack Data

> Onboard AppLovin Axon in Upstack Data — locate your Pixel ID (Event Key), generate the Conversions API token, and configure the destination for server-side conversion tracking.

<Info>
  **New to Upstack?** Follow the [getting started guide](/get-started/install-on-shopify) for a streamlined onboarding walkthrough.
</Info>

<Tip>
  * Configure the **AppLovin destination** in Upstack Data with your **Pixel ID** (Event Key) and **Conversions API access token**.
  * Verify events appear in the **AppLovin Axon Dashboard** Events section within 5-10 minutes.
  * Monitor match quality improvements as more identified customers convert.
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to an **AppLovin Axon** account
* A configured **Axon Pixel** in the [AppLovin Dashboard](https://dash.applovin.com/)
* A **Conversions API access token** generated from the Axon Dashboard — see [How to generate your AppLovin CAPI token](/guides/applovin-ads/how-to-generate-applovin-conversion-api-token)

<Steps>
  <Step title="Locate your AppLovin Pixel ID (Event Key)">
    In the AppLovin Dashboard, navigate to **Account → General → Keys** to find your **Event Key** (Pixel ID).

    Help guide:

    [How to find your AppLovin Pixel ID →](/guides/applovin-ads/how-to-find-applovin-pixel-id)
  </Step>

  <Step title="Generate a Conversions API access token">
    In the AppLovin Dashboard, navigate to **Account → General → Keys** and generate a new **Conversions API Key**.

    Help guide:

    [How to generate your AppLovin CAPI token →](/guides/applovin-ads/how-to-generate-applovin-conversion-api-token)
  </Step>

  <Step title="Configure the AppLovin destination in Upstack Data">
    In the Upstack dashboard, navigate to **Event Destinations** and add an **AppLovin** destination using your **Pixel ID** and **Conversions API access token**.

    Help guide:

    [How to configure the AppLovin destination in Upstack Data →](/guides/applovin-ads/how-to-configure-applovin-destination-in-upstack-data)
  </Step>

  <Step title="Verify the full setup is healthy">
    Confirm each piece of the setup is working:

    * In the Upstack dashboard, **Event Destinations** shows your AppLovin destination as **Healthy** (green).
    * In the [AppLovin Axon Dashboard](https://dash.applovin.com/), the Events section shows recent events arriving via the Conversions API.
    * Events appear within 5-10 minutes of storefront activity.

    If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.
  </Step>
</Steps>

## What to expect after setup

### Event delivery timeline

* **Events start appearing** in the AppLovin Dashboard within 5-10 minutes of storefront activity.
* **Match quality improves** as more identified customers (with email/phone at checkout) convert.
* The `dedupe_id` ensures browser Pixel events and server-side CAPI events are not double-counted.

### Reporting differences

* Your **AppLovin campaign performance** will likely improve after a few days as the algorithm receives more complete conversion data.
* Conversion volume may temporarily fluctuate during the first 48 hours as AppLovin's deduplication logic adjusts to receiving both pixel and CAPI events.

<Warning>
  **Important:** AppLovin's batch API drops the **entire batch** if any single event is invalid. Ensure all events include a `dedupe_id` and at least one user identifier (`aleid`, `axwrt`, `client_id`, `email`, `phone`, or `user_id`).
</Warning>

<Note>
  **Need help?**

  If you encounter any issues during setup or events aren't appearing after 15 minutes, contact our [support team](/support) with your **AppLovin Pixel ID** and we'll help diagnose the problem.
</Note>