> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Find your AppLovin Pixel ID

> Find your AppLovin Axon Pixel ID (Event Key) in the AppLovin Dashboard — required to configure the Upstack Data AppLovin destination for server-side conversion forwarding.

<Tip>
  * Sign in to the [AppLovin Dashboard](https://dash.applovin.com/).
  * Navigate to **Account → General → Keys**.
  * Locate your **Event Key** (this is your Pixel ID).
  * Copy the Event Key and paste it into your Upstack AppLovin destination configuration.
</Tip>

<Note>
  **What is an AppLovin Pixel ID?**

  Your **AppLovin Pixel ID** (also called the **Event Key**) is a unique identifier that Upstack Data uses to send conversion data to your AppLovin Axon account. This key is required both for browser-side pixel tracking and server-side Conversions API events.
</Note>

## Prerequisites

Before you start, you need:

* Access to an **AppLovin** account at [dash.applovin.com](https://dash.applovin.com/)
* An Axon pixel already set up (or follow the steps below to create one)

## Steps to find your AppLovin Pixel ID

<Steps>
  <Step title="Sign in to the AppLovin Dashboard">
    Sign in to the AppLovin Dashboard at [dash.applovin.com](https://dash.applovin.com/).
  </Step>

  <Step title="Navigate to Account Settings">
    Click on your account menu (typically in the top-right corner) and select **Account** or navigate directly to account settings.
  </Step>

  <Step title="Open the Keys section">
    In the Account settings, navigate to **General → Keys**.

    This section contains all your API keys including the Event Key (Pixel ID) and Conversions API Key.
  </Step>

  <Step title="Locate your Event Key (Pixel ID)">
    Find the **Event Key** in the Keys section.

    **Example format:** A string of alphanumeric characters (e.g., `abc123def456ghi789`)

    This Event Key is your Pixel ID that you'll use in Upstack Data.
  </Step>

  <Step title="Copy and paste into Upstack Data">
    Copy your Event Key and paste it into the **Pixel ID** field in your Upstack AppLovin destination setup.

    <Tip>
      Ensure there are no extra spaces before or after the ID. Copy the exact value shown in the dashboard.
    </Tip>
  </Step>

  <Step title="Save the configuration">
    Click **Create Configuration** to save the destination.
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, navigate to **Event Destinations**. Your AppLovin destination should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**, double-check that the Pixel ID matches exactly what you see in the AppLovin Dashboard (correct format, no whitespace).
  </Step>
</Steps>

<Note>
  **Next step:** [How to generate your AppLovin CAPI token](/guides/applovin-ads/how-to-generate-applovin-conversion-api-token)
</Note>