> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Generate your AppLovin Conversions API Token

> Generate an AppLovin Conversions API access token in the AppLovin Dashboard — required to authenticate the Upstack Data AppLovin destination and forward server-side conversions via the Axon Conversions API.

<Tip>
  * Sign in to the [AppLovin Dashboard](https://dash.applovin.com/).
  * Navigate to **Account → General → Keys**.
  * Find or generate a **Conversions API Key**.
  * Copy the token immediately and paste it into your Upstack AppLovin destination.
</Tip>

<Note>
  **What is an AppLovin Conversions API token?**

  A **Conversions API access token** (also called the **Conversions API Key**) is a secure key that allows Upstack Data to send conversion event data to AppLovin's Axon Conversions API. This key authenticates server-side event requests.
</Note>

## Prerequisites

Before you start, you need:

* **Admin access** to an **AppLovin** account
* A configured Axon pixel in the [AppLovin Dashboard](https://dash.applovin.com/) — see [How to find your AppLovin Pixel ID](/guides/applovin-ads/how-to-find-applovin-pixel-id)
* An Upstack Data account ready to receive the token ([sign in](https://app.upstackdata.com))

## Steps to generate your AppLovin CAPI token

<Steps>
  <Step title="Sign in to the AppLovin Dashboard">
    Sign in to the AppLovin Dashboard at [dash.applovin.com](https://dash.applovin.com/).
  </Step>

  <Step title="Navigate to Account Settings">
    Click on your account menu (typically in the top-right corner) and select **Account** or navigate directly to account settings.
  </Step>

  <Step title="Open the Keys section">
    In the Account settings, navigate to **General → Keys**.

    This section contains all your API keys including the Event Key (Pixel ID) and Conversions API Key.
  </Step>

  <Step title="Find or generate the Conversions API Key">
    Look for the **Conversions API Key** in the Keys section.

    **If you already have one**, you can use the existing key.

    **If you need to generate a new one:**

    * Click the option to generate a new Conversions API Key
    * Follow any prompts to complete the generation
  </Step>

  <Step title="Copy your CAPI token">
    Copy the Conversions API Key — a string of letters and numbers.

    <Warning>
      Copy the token to a secure location. Treat it like a password and never expose it in client-side code or share it publicly.
    </Warning>
  </Step>

  <Step title="Add the token to Upstack Data">
    Sign in to Upstack Data at [app.upstackdata.com](https://app.upstackdata.com/pixel/event-destinations) and open your **AppLovin** destination under **Event Destinations**. Paste the token into the **Conversions API access token** field.

    <Warning>
      The Conversions API token is sensitive — store it securely. Never expose it in client-side code or share it publicly.
    </Warning>
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, the AppLovin destination card should show **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**:

    * Confirm the token was pasted in full (no truncation, no whitespace).
    * Confirm the token was generated for the same AppLovin account as the Pixel ID.
    * Confirm the **Pixel ID** matches the Event Key from the same account.
  </Step>
</Steps>

<Note>
  **Need help with the Pixel ID?** See [How to find your AppLovin Pixel ID](/guides/applovin-ads/how-to-find-applovin-pixel-id).
</Note>