> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Health and Wellness Custom Event Mappings

> Map Upstack Data events to Meta Custom Events for Health and Wellness brands so server-side conversions reach Meta CAPI without violating Meta's restricted-category rules.

## Prerequisites

Before you start, you need:

* A configured **Health & Wellness container** in Upstack Data (created and activated by support)
* Admin access to a **Meta Business Manager** account
* Your store domain **verified and approved** in [Meta Events Manager](https://business.facebook.com/events_manager) → **Domains**
* Access to email so you can request aliasing activation from Upstack support

## Configuration steps

### Part 1 — Set up domain aliasing and configure the Health & Wellness container

1. **Set up and activate your Health & Wellness container.** Confirm the container has been fully created and activated by Upstack support before continuing.

2. **Verify and approve your store domain in Meta Events Manager.**

   * In [Meta Events Manager](https://business.facebook.com/events_manager), navigate to **Domains** in the left-hand menu.
   * Add your store domain and complete Meta's domain verification process (DNS or meta-tag).
   * Domain approval is **required** before aliasing can be applied.

3. **Apply domain aliasing (Health & Wellness scrubbing).** Once your domain has been verified, Upstack implements aliasing so events from your store are properly tracked under the Health & Wellness container.

4. **Enable custom event optimization.** After aliasing is active, you can optimize ad campaigns for the custom purchase event **`UPSTACK_HW_6117d13b`** (the Health & Wellness alias for the Purchase event). See the full mapping in Part 2 below.

5. **Request domain aliasing activation for standard funnel events.** After completing domain verification, email [support@upstackdata.com](mailto:support@upstackdata.com) and ask us to enable domain aliasing for your standard funnel events.

### Part 2 — Health & Wellness custom event mappings

Below are the Health & Wellness pixel mappings. Standard event names are remapped to opaque `UPSTACK_HW_*` custom event names so Meta does not associate them with restricted Health & Wellness categories.

```text theme={null}
Health & Wellness Pixel Mappings
================================
PageView                    -> PageView
ViewContent                 -> ViewContent
ViewCategory                -> view_category
AddToCart                   -> UPSTACK_HW_de792bda
InitiateCheckout            -> UPSTACK_HW_d823e4ff
Purchase                    -> UPSTACK_HW_6117d13b
Lead                        -> UPSTACK_HW_289161cb
Schedule                    -> UPSTACK_HW_5a3811fb
Complete Registration       -> UPSTACK_HW_895b83ff
Contact                     -> UPSTACK_HW_4c62e638
Invite Meeting Scheduled    -> UPSTACK_HW_529b7e00
AddPaymentInfo              -> UPSTACK_HW_9984f5f9
AddShippingInfo             -> UPSTACK_HW_3c4012cc
All Purchase                -> UPSTACK_HW_f0e986fc
NC Purchase                 -> UPSTACK_HW_fa2b3354
RC Purchase                 -> UPSTACK_HW_5ec76558
```

### Part 3 — Approve the custom events in Meta

#### Why event approval is required

<Note>
  Custom events showing ⚠️ red triangle warnings must be approved in Meta Events Manager. Until approved, the events won't be available for ad delivery optimization, audiences, or campaign reporting. The approval flow simply confirms that you acknowledge the custom event is legitimate for your business.
</Note>

Help guide to complete this step:

[How to approve Meta custom events →](/guides/facebook-ads/how-to-approve-facebook-meta-custom-events)

### Verify the setup is working

After approval, confirm the Health & Wellness mappings are flowing correctly:

* In [Meta Events Manager](https://business.facebook.com/events_manager), open your pixel and confirm the `UPSTACK_HW_*` events appear in the events list with the **Server** connection label.
* None of the listed events should show a red triangle warning.
* In **Custom Conversions**, you can now create conversions targeting `UPSTACK_HW_6117d13b` for Purchase optimization.