> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How do I find my Facebook Ads Pixel (Dataset) ID?

> Find your Facebook (Meta) Pixel/Dataset ID in Meta Events Manager to configure the Upstack Data Meta Ads destination for server-side tracking.

<Tip>
  * Sign in to [Meta Events Manager](https://business.facebook.com/events_manager) and locate your pixel.
  * Click the pixel name, then open the **Settings** tab.
  * Copy the **Pixel ID** — a 15–16 digit number, no prefix (e.g., `123456789012345`).
  * Paste it into your Upstack Meta destination configuration.
</Tip>

<Note>
  **What is a Meta Pixel ID?**

  Your **Meta Pixel ID** (sometimes shown as "Dataset ID" inside Meta Events Manager) is a 15–16 digit number Upstack Data uses to send conversion data to your Meta ad account. Meta Pixel IDs have **no prefix** — that's how they differ from Google Ads conversion IDs (which start with `AW-`).
</Note>

## Prerequisites

Before you start, you need:

* Access to a **Meta Business Manager** account
* A pixel already created in [Meta Events Manager](https://business.facebook.com/events_manager) (or follow the create-pixel steps below)

## Steps to find your Meta Pixel ID

<Steps>
  <Step title="Sign in to Meta Events Manager">
    Sign in to Meta Events Manager at [business.facebook.com/events\_manager](https://business.facebook.com/events_manager).
  </Step>

  <Step title="Find or create your pixel">
    **If you already have a pixel**, you'll see it listed in the left-hand **Data Sources** panel — proceed to the next step.

    **If you need to create one:**

    * Click the green **Connect Data Sources** button
    * Select **Web**
    * Click **Next** or **Get Started**
    * Follow the instructions to create a new Meta Pixel

          <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/b21a185f34b9b836.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=448cda72bdb7ffbabed2d85cd0912156" alt="" width="4332" height="1810" data-path="images/intercom/b21a185f34b9b836.png" />

          <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/f05c32c27358d297.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=cfc80446c18707fd5ebb466f2f6ba361" alt="" width="4332" height="1810" data-path="images/intercom/f05c32c27358d297.png" />
  </Step>

  <Step title="Open the pixel overview">
    In the **Data Sources** list, click the pixel's name. You'll land on the pixel's **Overview** page.
  </Step>

  <Step title="Locate your Pixel ID">
    On the pixel **Overview** page, click the **Settings** tab in the left-hand menu.

    On the **Settings** tab, locate **Dataset ID** at the top of the page. This is your **Pixel ID** — a 15–16 digit number with no prefix.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/a7ee6df7730a1753.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=0724184ad2c8199d9fc0e73ede8db7f8" alt="" width="3695" height="1810" data-path="images/intercom/a7ee6df7730a1753.png" />

    **Example format:** `123456789012345`
  </Step>

  <Step title="Copy and paste into Upstack Data">
    Copy your Pixel ID and paste it into the **Pixel ID** field in your Upstack Meta destination setup.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/46142d61dab572dc.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=c9e7f3b69831dcc080a5fe5bb61f936c" alt="" width="4025" height="1691" data-path="images/intercom/46142d61dab572dc.png" />

    <Tip>
      Ensure there are no extra spaces before or after the ID. The value should be exactly 15 or 16 digits with no `AW-` or other prefix.
    </Tip>
  </Step>

  <Step title="Save the configuration">
    Click **Create Configuration** to save the destination.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/1f917e14aad938c0.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=f75ff9f2fbe1a3ce613aa3059a965fbe" alt="" width="4025" height="1691" data-path="images/intercom/1f917e14aad938c0.png" />
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, navigate to **Event Destinations**. Your Meta destination should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**, double-check that the Pixel ID matches exactly what you see in Meta Events Manager (no prefix, no whitespace).
  </Step>
</Steps>

<Note>
  **Next step:** [How to generate your CAPI token](/guides/facebook-ads/how-to-generate-my-facebook-conversion-api-key)
</Note>