> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Approve Facebook (Meta) Custom Events

> Approve custom events in Facebook (Meta) Events Manager so they become eligible for ad campaign optimization, custom audiences, and conversion reporting.

## Why event approval is required

<Note>
  Custom events showing the ⚠️ red triangle warning in Meta Events Manager must be approved (acknowledged and confirmed) before Meta will use them for ad delivery optimization or campaign targeting.
</Note>

<Tip>
  * Sign in to [Meta Events Manager](https://business.facebook.com/events_manager2) and open the affected pixel.
  * Click the **custom event** (or its red triangle icon) and choose **Manage status**.
  * Click **I acknowledge**, then **Confirm the custom event**, then **Confirm**.
  * Refresh the events list and confirm the red triangle is gone.
</Tip>

## Prerequisites

Before you start, you need:

* Access to the same **Meta Business Manager** that owns the pixel firing the custom event
* Editor or admin permissions on the pixel/dataset in Meta Events Manager
* At least one fired instance of the custom event (so it appears in the events list)

## Step-by-step instructions

<Steps>
  <Step title="Sign in to Meta Events Manager">
    Sign in to Meta Events Manager at [business.facebook.com/events\_manager2](https://business.facebook.com/events_manager2) and select the pixel containing the custom event.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/02c5652bc224b3a6.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=816915b074ae8e55628aa0a610f5c622" alt="" width="1120" height="595" data-path="images/intercom/02c5652bc224b3a6.png" />
  </Step>

  <Step title="Open the custom event for review">
    On the pixel **Overview** tab, locate the custom event with the ⚠️ warning. Click either:

    * The **name** of the custom event, or
    * The **red triangle ⚠️** warning icon next to it

    Then click **Review** (or open **Manage status**).

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/402fd2482fd2450a.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=f4c5b3aad2c3b4cad3ec7bbad7e6c27b" alt="" width="3695" height="1810" data-path="images/intercom/402fd2482fd2450a.png" />

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/eb6674a14c5b9bd6.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=18c4ae570fa2b0ba655ed7717824a78d" alt="" width="3695" height="1810" data-path="images/intercom/eb6674a14c5b9bd6.png" />
  </Step>

  <Step title="Acknowledge the event">
    In the review dialog, click **I acknowledge**.

    <Note>
      This confirms you understand this is a custom event you've intentionally created (in this case, sent by Upstack Data).
    </Note>

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/dbe69f365dc50665.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=c18755fefe45a02810d77ac3750526ac" alt="" width="3695" height="1810" data-path="images/intercom/dbe69f365dc50665.png" />
  </Step>

  <Step title="Confirm the custom event">
    Complete the final approval:

    * Click **Confirm the custom event**
    * Click **Confirm** to finalize

          <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/ceb77979d7fef8cd.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=022f8741d987af3f27a8ac88d1e7e388" alt="" width="3625" height="1810" data-path="images/intercom/ceb77979d7fef8cd.png" />
  </Step>

  <Step title="Verify the warning is cleared">
    Refresh the **Overview** tab. The ⚠️ red triangle should no longer appear next to the event, and its status should read **Active**.

    The event is now approved and available as an optimization or targeting event in **Meta Ads Manager**.
  </Step>
</Steps>