> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete Upstack Data Onboarding Guide

> Complete onboarding guide — install Upstack Data on Shopify, set up your pixel, connect ad and email platforms, and configure data integrations for accurate tracking and attribution.

## Prerequisites

Before you start, make sure you have:

* An active Shopify store (`your-store.myshopify.com`) and [Shopify Admin](https://admin.shopify.com) access with permission to install apps and edit themes.

* Admin access to every ad platform you'll connect (Meta, Google Ads, TikTok, Snapchat, Pinterest).

* Admin access to your email/CRM platform (Klaviyo, Omnisend) if you plan to enrich those flows.

* A valid payment method on the Shopify account that will install Upstack Data.

* Access to the email inbox you'll use for your [Upstack Data](https://app.upstackdata.com) account (a verification code is sent during sign-up).

## Part 1: Install and set up Upstack Data in Shopify

In this step, you will install the Upstack Data app from the Shopify App Store and complete the initial setup. This connects your Shopify store to Upstack Data, enabling pixel tracking, event collection, and data integration needed for accurate reporting and attribution.

Help guide to complete this step:

[Complete How-To Guide for Setting Up the Upstack Data App in Shopify](/guides/shopify/complete-how-to-guide-for-setting-up-the-upstack-data-app-in-shopify)

## Part 2: Connect ad platforms

In this step, you will connect your ad platforms (Meta, Google Ads, Snapchat, Pinterest, and TikTok) as destinations in [Upstack Data](https://app.upstackdata.com). This enables syncing of performance data and sending server-side conversion events for more accurate tracking and attribution.

### 2.1. Facebook (Meta) Ads

[Complete How-To Guide for Onboarding Facebook (Meta) in Upstack Data](/guides/facebook-ads/complete-how-to-guide-for-onboarding-facebook-meta-in-upstack-data)

### 2.2. Google Ads

[Complete How-To Guide for Onboarding Google Ads in Upstack Data](/guides/google-ads/complete-how-to-guide-for-onboarding-google-ads-in-upstack-data)

### 2.3. Snapchat Ads

[Complete How-To Guide for Onboarding Snapchat in Upstack Data](/guides/snapchat-ads/complete-how-to-guide-for-onboarding-snapchat-in-upstack-data)

### 2.4. Pinterest Ads

[Complete How-To Guide for Onboarding Pinterest in Upstack Data](/guides/pinterest-ads/complete-how-to-guide-for-onboarding-pinterest-in-upstack-data)

### 2.5. Tiktok Ads

[Complete How-To Guide for Onboarding TikTok Ads in Upstack Data](/guides/tiktok-ads/complete-how-to-guide-for-onboarding-tiktok-ads-in-upstack-data)

## Part 3: Connect email & CRM platforms

In this step, you'll connect your email and CRM platforms (such as Klaviyo and Omnisend) to [Upstack Data](https://app.upstackdata.com). This syncs customer data and events, enabling enriched reporting and more effective marketing automation.

### 3.1. Klaviyo

#### 3.1.1. Klaviyo Integration Setup

[Complete How-To Guide for Onboarding Klaviyo in Upstack Data](/guides/klaviyo/complete-how-to-guide-for-onboarding-klaviyo-in-upstack-data)

#### 3.1.2. Upstack Abandonment Flows Setup

[Complete Guide to Setting Up Upstack Abandonment Flows in Klaviyo](/guides/klaviyo-abandonment-flows/complete-guide-to-setting-up-upstack-abandonment-flows-in-klaviyo)

### 3.2 Omnisend

[Complete How-To Guide for Onboarding Omnisend in Upstack Data](/guides/omnisend/complete-how-to-guide-for-onboarding-omnisend-in-upstack-data)

## Part 4: Data Integrations setup

In this step, you'll configure Data Integrations in the [Upstack dashboard](https://app.upstackdata.com/pixel/integrations) to unify tracking across platforms. This ensures accurate event collection, consistent attribution, and reliable reporting.

### 4.1. Facebook (Meta) Ads

[How to Connect your Facebook Ads Account in Upstack Data Integrations](/guides/facebook-ads/how-to-connect-your-facebook-ads-account-in-upstack-data-integrations)

### 4.2. Google Ads

[How to Connect your Google Ads Account in Upstack Data Integrations](/guides/integrations/how-to-connect-your-google-ads-account-in-upstack-data-integrations)

## Part 5: Verify the install

After completing the previous parts, confirm everything is wired up correctly before scaling spend:

* In [Shopify Admin → Settings → Customer events](https://admin.shopify.com), confirm the **UpstackData** Custom Pixel is **Connected**.

* In [Shopify Admin → Online Store → Themes → Customize → App embeds](https://admin.shopify.com), confirm **UpStackified Pixel** is enabled on your live theme.

* In the [Upstack dashboard](https://app.upstackdata.com), open **Event Health** and confirm `PageView`, `AddToCart`, `InitiateCheckout`, and `Purchase` events are arriving.

* On the [Data Integrations](https://app.upstackdata.com/pixel/integrations) page, confirm every connected destination shows status **Healthy**.

* In each destination platform's event manager (e.g., [Meta Events Manager](https://business.facebook.com/events_manager), Google Ads conversions), confirm events are arriving via the server-side / CAPI channel.

<Note>
  **Need help?**

  If you encounter any issues during setup, contact our support team and we'll help diagnose the problem.
</Note>