> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding Google Ads in Upstack Data

> Onboard Google Ads in Upstack Data — create a purchase goal with Enhanced Conversions, connect your account, and forward server-side conversions for accurate Smart Bidding signal.

<Info>
  **New to Upstack?** Follow the [getting started guide](/get-started/install-on-shopify) for a streamlined onboarding walkthrough.
</Info>

<Tip>
  **Quick Summary**

  * Create a new Purchase conversion goal named **"Purchase - UpstackData"** in [Google Ads](https://ads.google.com).
  * Configure the goal with a **30-day click-through window and Enhanced Conversions enabled**.
  * Set up the Google Ads destination in the Upstack dashboard with your **Conversion ID and Conversion Label**.
  * Switch the goal to **Primary optimization** after 4–7 days.
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* **Admin** or **Manager** access to a **Google Ads** account
* Permission to create or edit **conversion actions** in Google Ads

<Steps>
  <Step title="Create a New Purchase Conversion Goal">
    Help guide to complete this step:

    [How to Create a New Upstack Data Purchase Goal in Google Ads →](/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads)
  </Step>

  <Step title="Create and Configure Google Ads Pixel Destination in Upstack Data">
    Help guide to complete this step:

    [How to Configure Google Ads Pixel Destination in Upstack Data →](/guides/google-ads/how-to-configure-google-ads-destination-in-upstack-data)

    Where to find your Google Conversion ID and Label:

    [​How to Get Your Google Ads Conversion ID and Label →](/guides/google-ads/how-to-get-your-google-ads-conversion-id-and-label)
  </Step>

  <Step title="Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal">
    <Note>
      When creating a new Purchase Goal in Google Ads (Purchase - Upstack Data), we initially will set this as the secondary goal, for observation only. We advise to make this goal Primary after 4-7 days to allow the Goal to become active. All other Purchase goals are then set to secondary when Upstack becomes **Primary.**
    </Note>

    Help guide to complete this step:

    [How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal →](/guides/google-ads/how-to-enable-the-google-ads-upstack-purchase-goal-and-switch-to-primary-optimization-goal)
  </Step>
</Steps>

## Verify the Setup

After completing all three steps:

* In the Upstack dashboard, navigate to **Events Destination** at [app.upstackdata.com/pixel/event-destinations](https://app.upstackdata.com/pixel/event-destinations) and confirm the Google Ads destination shows as **Healthy**.
* In Google Ads, go to **Goals → Conversions → Summary** and confirm **"Purchase - UpstackData"** is listed and (after 4–7 days) marked **Primary**.
* Place a test order on your store and check that the conversion appears in Google Ads within 24–48 hours.

<Note>
  **Need help?**

  If you encounter any issues during setup or don't see expected improvements after 10 days, contact our support team with your Google Ads **Conversion ID** and **Conversion Label** and we'll help diagnose the problem.
</Note>