> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal

> Promote the Upstack Data purchase goal from secondary to primary in Google Ads after 4–7 days of data — switching optimization to server-side conversions for better Smart Bidding performance.

<Tip>
  **Quick Summary**

  * Wait 4–7 days after creating the **"Purchase - UpstackData"** goal so Google can collect baseline data.
  * In Google Ads, navigate to **Goals → Summary** and click **Edit goals**.
  * Open the **Conversion action optimization** section.
  * Set **"Purchase - UpstackData"** as **Primary** and switch all other Purchase goals to **Secondary**.
  * Click **Save**.
</Tip>

## Prerequisites

Before you start, you need:

* **Admin** or **Manager** access to the **Google Ads** account
* The **"Purchase - UpstackData"** conversion already created and live for **4–7 days** (see [How to Create a New Upstack Data Purchase Goal in Google Ads →](/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads))

## Importance of this Step

<Note>
  When creating the **"Purchase - UpstackData"** goal in Google Ads, we initially set it as **Secondary** for observation only. This allows Google to collect baseline data without disrupting current optimization. After 4–7 days, switching to **Primary** activates the goal as the optimization target with sufficient data.
</Note>

## Steps to Switch Your Purchase Goal

<Steps>
  <Step title="Sign in to Google Ads">
    Sign in to [Google Ads](https://ads.google.com).
  </Step>

  <Step title="Open the Goals summary">
    In the left-hand menu, navigate to **Goals → Summary**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/4b5b2d14e39e5e0f.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=cf2c4f99330294f572fbd75549a98a2b" alt="Google Ads left menu with Goals and Summary navigation selected" width="1600" height="634" data-path="images/intercom/4b5b2d14e39e5e0f.png" />
  </Step>

  <Step title="Find the Purchase conversions list">
    On the Goals Summary page, scroll down to the **Purchase** conversion list.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/55f2432489c53ce6.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=85cc241036a6b47632d56a8eaa35219f" alt="Google Ads Goals Summary page showing Purchase conversion list" width="3776" height="1497" data-path="images/intercom/55f2432489c53ce6.png" />
  </Step>

  <Step title="Open the goal settings">
    Click **Edit goals** to open the goal settings panel.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/f10126cb59d82388.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=a2cf1f17d208e31f16bf8bb65e86aa09" alt="Edit goals button in Google Ads conversion settings" width="3776" height="1497" data-path="images/intercom/f10126cb59d82388.png" />
  </Step>

  <Step title="Expand Conversion action optimization">
    Click **"Conversion action optimization"** to expand the section.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/bef8cf2ba97cefec.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=ee67353beccaf2fab2217723d0cda3a9" alt="Conversion action optimization section expanded in goal settings" width="3776" height="1497" data-path="images/intercom/bef8cf2ba97cefec.png" />
  </Step>

  <Step title="Set Purchase - UpstackData as Primary">
    Set **"Purchase - UpstackData"** as **Primary**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/d90969c490efd4a8.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=b20159fc6fff649789d03fb83b15454a" alt="Purchase UpstackData goal set as Primary conversion action" width="3776" height="1497" data-path="images/intercom/d90969c490efd4a8.png" />
  </Step>

  <Step title="Set other Purchase goals to Secondary">
    Set all other Purchase goals to **Secondary**.

    <Warning>
      Ensure only **one Primary** Purchase conversion goal is active at a time.
    </Warning>

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/2ae2ecc172737db5.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=2e5124ff92d7c92717175b7c1a01a530" alt="Other Purchase goals switched to Secondary status" width="3776" height="1497" data-path="images/intercom/2ae2ecc172737db5.png" />

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/fc12588981294736.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=53b8d738260c61f3035f9d7f5b7c4c10" alt="Goal list showing Purchase UpstackData as Primary with others as Secondary" width="3776" height="1497" data-path="images/intercom/fc12588981294736.png" />

    `Example: Purchase - UpstackData is Primary and other Purchase conversions are Secondary`
  </Step>

  <Step title="Save the changes">
    Click **Save** to apply the new settings.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/1970a72fcdede1d3.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=f7cadc7cf3d51727166fd7380144040a" alt="Save button to apply goal optimization changes in Google Ads" width="3776" height="1497" data-path="images/intercom/1970a72fcdede1d3.png" />
  </Step>
</Steps>

## Verify the Setup

To confirm the switch was applied:

* Return to **Goals → Summary** in Google Ads — **"Purchase - UpstackData"** should be labelled **Primary** and all other Purchase goals should be labelled **Secondary**.
* Open one of your active Search or Performance Max campaigns and confirm it is optimizing against the new Primary goal.

If the goal still appears as Secondary, refresh the page and re-open **Edit goals** to confirm the change saved. If issues persist, contact Upstack Data support.