> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Get Your Google Ads Conversion ID and Label

> Find your Google Ads Conversion ID and Conversion Label from an existing purchase conversion — both required to configure the Upstack Data Google Ads destination.

<Tip>
  **Quick Summary**

  * In Google Ads, navigate to **Goals → Conversions → Summary**.
  * Click your **Purchase conversion** to open its detail page.
  * Scroll to **Tag Setup** and click **"Use Google Tag Manager"**.
  * Copy the **Conversion ID** (`AW-` followed by 9–10 digits) and the **Conversion Label** (11-character alphanumeric string).
</Tip>

## Prerequisites

Before you start, you need:

* **Admin** or **Manager** access to a **Google Ads** account
* An existing Purchase conversion action (e.g., **"Purchase - UpstackData"**). If you haven't created one yet, see [How to Create a New Upstack Data Purchase Goal in Google Ads →](/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads).

## Steps to Find Your Conversion ID and Label

<Steps>
  <Step title="Sign in to Google Ads">
    Sign in to [Google Ads](https://ads.google.com).
  </Step>

  <Step title="Open the Conversions summary">
    In the left-hand menu, navigate to **Goals → Conversions → Summary**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/fea37242de239083.jpeg?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=c34d8d653d0433e44ff46fa8e2378b2d" alt="" width="3229" height="1810" data-path="images/intercom/fea37242de239083.jpeg" />
  </Step>

  <Step title="Open your Purchase conversion">
    Find and click your **"Purchase - UpstackData"** conversion (or your existing purchase conversion).

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/d54072d985d513bb.jpeg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=ec3ae6e0c440f20730693533798c2049" alt="" width="3229" height="1810" data-path="images/intercom/d54072d985d513bb.jpeg" />
  </Step>

  <Step title="Scroll to Tag Setup">
    On the conversion detail page, scroll down to the **Tag Setup** section.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/3aa5da6cc7ca03c5.jpeg?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=6ff4d0d2472b4eeceb82baf04721fa78" alt="Tag Setup section" width="1775" height="1205" data-path="images/intercom/3aa5da6cc7ca03c5.jpeg" />
  </Step>

  <Step title="Click Use Google Tag Manager">
    Click **"Use Google Tag Manager"**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/c427455b4ae371a3.jpeg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=d77d9d9e22f70e16f4774fbd5eff1ad8" alt="" width="1799" height="1452" data-path="images/intercom/c427455b4ae371a3.jpeg" />

    `Use Google Tag Manager button`
  </Step>

  <Step title="Copy your Conversion ID and Conversion Label">
    Google Ads displays:

    * **Conversion ID** — starts with `AW-` followed by 9–10 digits (e.g., `AW-123456789`)
    * **Conversion Label** — 11-character alphanumeric string (e.g., `ABc1d2EFG3h`)

          <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/f803b6eb636dabc7.jpeg?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=cab4c27dafb1c615ba8a3857aa72411f" alt="" width="1817" height="1569" data-path="images/intercom/f803b6eb636dabc7.jpeg" />

    Copy both values, then paste them into your Google Ads destination in the Upstack dashboard ([app.upstackdata.com/pixel/event-destinations](https://app.upstackdata.com/pixel/event-destinations)).

    Click **Create Configuration** in the Upstack dashboard to save the setup.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/d9ec90a81cec266b.jpeg?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=3ffd779576847d5d031a59b0175c9730" alt="" width="3229" height="1810" data-path="images/intercom/d9ec90a81cec266b.jpeg" />
  </Step>
</Steps>

## Verify the Setup

To confirm you copied the correct values:

* The **Conversion ID** should match the format `AW-` + 9–10 digits.
* The **Conversion Label** should be exactly 11 characters (letters and digits, no spaces).
* After saving in the Upstack dashboard, the Google Ads destination should appear as **Healthy** under **Events Destination**.

If the destination shows **Unhealthy**, re-open the **Tag Setup** in Google Ads to confirm both values were copied without leading or trailing spaces. If issues persist, contact Upstack Data support.