> ## Documentation Index > Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt > Use this file to discover all available pages before exploring further. # [DRAFT] How to Set Up an Alias Domain for Health & Wellness Tracking > Step-by-step instructions for registering a clean alias domain and building a compliant landing page for Meta's Health & Wellness tracking solution. Step-by-step instructions for registering a clean alias domain and building a compliant landing page for Meta's Health & Wellness tracking solution. # Prerequisites * An [Upstack Data](https://app.upstackdata.com) account in good standing (subscription active) * Admin access to your [Meta Business Manager](https://business.facebook.com) and the (new, unflagged) pixel you'll use for H\&W tracking * A new domain registrar account (Namecheap, GoDaddy, Cloudflare, etc.) for purchasing the alias domain * Access to a hosting provider or landing page builder (Carrd, Unbounce, Instapage, or any static host) * A means to contact the Upstack team (your shared Slack channel or `support@upstackdata.com`) # Why You Need an Alias Domain Meta's Health & Wellness flag is attached to your domain. Any pixel receiving events from a flagged domain will also get flagged — even a brand-new pixel. The alias domain gives your new pixel a clean origin so it stays unflagged. The alias domain is a separate root domain with a simple landing page. No real traffic goes to it. It exists solely so that Meta's compliance bot sees a clean, compliant page when it checks the event source. # Requirements Your alias domain must meet all of the following: **Must be a new root domain.** For example, `mybrandwellness.com`. It cannot be a subdomain like `safe.mybrand.com` — Meta flags at the root domain level. **Must have no history with Meta.** Register a brand-new domain that has never been used with a Meta pixel or ad account. **Must never receive real ad traffic.** Do not run ads pointing to this domain. It is only for Meta's bot to visit. **Must have a simple, compliant landing page.** A headline and an image — nothing that references health, wellness, or supplement products. **Must be hosted somewhere accessible.** Any cheap hosting option works: Carrd, Unbounce, Instapage, or simple static hosting. # Setup Steps Purchase a new root domain from any registrar (Namecheap, GoDaddy, Cloudflare, etc.). Choose something brand-adjacent but generic — avoid words like "health," "wellness," "supplements," or "vitamins" in the domain name itself. **Good examples:** `mybrandshop.com`, `shopbrandname.com`, `brandlifestyle.com`, `getbrandname.com`, `trybrandname.com` **Bad examples:** `mybrandsupplements.com`, `brandwellnessstore.com`, `brandvitamins.com` A common pattern is to take your existing domain and add a prefix like "get" or "shop." For example, if your store is `tryanomalyhealth.com`, your alias could be `getanomalyhealth.com`. The landing page needs to be simple and compliant. Here's what to include: **What to put on the page:** * A generic headline (e.g., an advertorial-style headline that does not mention supplements, health, wellness, or medical terms) * A stock image * That's it — no forms, no product listings, no links to your real store The page can be as simple as a single image — nobody will ever see it. Some brands repurpose an existing landing page and just remove any medical or health terminology. A listicle-style page with broad lifestyle content also works well. **What NOT to put on the page:** * Any health or wellness product names, descriptions, or keywords (e.g., "osteoporosis," "cramping," "supplement," "vitamin") * Links to your flagged store * Supplement, vitamin, or medical terminology * Real product content of any kind You can use any landing page builder. Carrd (\$19/year) or a single HTML file on static hosting are the simplest options. Once the landing page is live: 1. Sign in to [Meta Events Manager](https://business.facebook.com/events_manager). 2. Select your new (unflagged) pixel. 3. Open **Settings → Domains**, add the alias domain, and complete the domain verification process Meta provides (typically a DNS TXT record or `meta-tag` upload). 4. Wait for domain approval — this is required before Upstack can activate aliasing. After the domain is approved in Meta Events Manager, contact the Upstack team to enable domain aliasing: * **Slack:** Post in your shared Slack channel. * **Email:** [support@upstackdata.com](mailto:support@upstackdata.com). Upstack will configure aliasing so all events report from the clean alias domain instead of your flagged primary domain. After Upstack confirms the alias is live: 1. Trigger a test event (e.g., place a test order or load a tracked page). 2. In [Meta Events Manager](https://business.facebook.com/events_manager) → your new pixel → **Test Events** or **Overview**, confirm the **Event Source URL** matches your alias domain (not your flagged primary domain). 3. In the [Upstack dashboard](https://app.upstackdata.com), confirm events continue to flow under **Event Health**. # Ongoing Maintenance The alias domain stays in place permanently. The only ongoing costs are: * **Domain registration renewal** (typically \$10–15/year) * **Hosting** (free to minimal, depending on provider) Do not let the domain registration expire or take down the landing page — Meta's bot may revisit the domain at any time. # Need Help? If you'd like the Upstack team to review your landing page before going live, post it in your shared Slack channel for a quick sign-off. # Related Articles * [How to Set Up a Health & Wellness Pixel for Meta](/guides/health-wellness/setup-health-wellness-pixel-for-meta) * [Understanding Meta's Health & Wellness Flag](/guides/health-wellness/understanding-meta-health-wellness-flag) * [How Upstack Data Solves Health & Wellness Restrictions](/guides/health-wellness/how-upstack-solves-health-wellness-restrictions)