> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding LinkedIn Ads in Upstack Data

> Onboard LinkedIn Ads in Upstack Data — locate your Partner ID, create conversion rules, generate the Conversions API token, configure the destination, and enable click ID tracking.

<Info>
  **New to Upstack?** Follow the [getting started guide](/get-started/install-on-shopify) for a streamlined onboarding walkthrough.
</Info>

<Tip>
  * Configure the **LinkedIn destination** in Upstack Data with your **Partner ID**, **API Access Token**, and **Conversion Rule IDs**.
  * Create **Conversion Rules** in LinkedIn Campaign Manager for each event type you want to track.
  * Enable **Enhanced Conversion Tracking** to capture `li_fat_id` click IDs.
  * Verify events appear in **LinkedIn Campaign Manager → Data → Signal Diagnostics**.
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to a **LinkedIn Ads** account with the **Campaign Manager** role
* The **LinkedIn Insight Tag** installed on your storefront (Upstack will fire it alongside server-side events)
* Shopify owner/staff access (if applicable)

<Steps>
  <Step title="Find your LinkedIn Partner ID">
    Your **Partner ID** identifies your LinkedIn ad account and Insight Tag installation. You'll need this to configure the Upstack destination.

    Help guide:

    [How to find your LinkedIn Partner ID →](/guides/linkedin-ads/how-to-find-linkedin-partner-id)
  </Step>

  <Step title="Create Conversion Rules in Campaign Manager">
    Unlike Meta or TikTok, LinkedIn requires you to create **Conversion Rules** for each event type you want to track. Each rule gets a unique **Conversion Rule ID** that Upstack uses to send events to the correct conversion action.

    <Warning>
      You must create separate Conversion Rules for **Purchase**, **Add to Cart**, **Lead**, and any other events you want to track. Without a Conversion Rule ID, Upstack cannot send events for that action.
    </Warning>

    Help guide:

    [How to create LinkedIn Conversion Rules →](/guides/linkedin-ads/how-to-create-linkedin-conversion-rules)
  </Step>

  <Step title="Generate a Conversions API access token">
    Upstack needs a **Direct Access Token** with the **Manage conversions** permission to send events to LinkedIn's Conversions API. You generate it directly in Campaign Manager — no LinkedIn Developer app required.

    Help guide:

    [How to generate a LinkedIn Conversions API token →](/guides/linkedin-ads/how-to-generate-linkedin-conversion-api-token)
  </Step>

  <Step title="Configure the LinkedIn destination in Upstack Data">
    In the Upstack dashboard, navigate to **Event Destinations** and add a **LinkedIn Ads** destination using your **Partner ID**, **API Access Token**, and **Conversion Rule IDs**.

    Help guide:

    [How to configure the LinkedIn destination in Upstack Data →](/guides/linkedin-ads/how-to-configure-linkedin-destination-in-upstack-data)
  </Step>

  <Step title="Enable LinkedIn click ID tracking">
    <Note>
      **Optional but recommended.** Enabling enhanced conversion tracking allows LinkedIn to capture the `li_fat_id` click ID, which significantly improves match rates.
    </Note>

    Help guide:

    [How to enable LinkedIn click ID tracking →](/guides/linkedin-ads/how-to-enable-linkedin-click-id-tracking)
  </Step>

  <Step title="Verify the full setup is healthy">
    Confirm each piece of the setup is working:

    * In the Upstack dashboard, **Event Destinations** shows your LinkedIn destination as **Healthy** (green).
    * In [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/) → **Data** → **Signals Manager** → **Signal Diagnostics**, events appear with status "Received."
    * The **Match Quality** column shows match rates — these will improve over the next 1-2 weeks.

    If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.
  </Step>
</Steps>

## What to expect after setup

### Match quality timeline

* **Match quality** scores start to improve in 2-3 days and normalize over 1-2 weeks.
* You can typically expect a 20-40% increase in tracked conversions vs. the browser Insight Tag alone, since CAPI captures conversions lost to ad blockers and iOS restrictions.
* The **Purchase** match quality sees the biggest improvement because checkout-time events carry the strongest match keys (hashed email, LinkedIn click ID).

### Reporting differences

* Your **LinkedIn Campaign Manager ROAS** will likely **increase** after a few days as LinkedIn attributes more conversions to ads. Many brands discover their LinkedIn campaigns were performing better than the browser-only data suggested.
* Conversion volume may temporarily fluctuate during the first 48 hours as LinkedIn's deduplication logic adjusts to receiving both Insight Tag and CAPI events.

### B2B-specific benefits

LinkedIn's Conversions API supports **B2B match keys** that other platforms don't:

* **Company name** — match events to LinkedIn Company Pages
* **Job title** — improve targeting for professional audiences
* **First-party click ID (`li_fat_id`)** — the strongest match signal for LinkedIn

<Note>
  **Need help?**

  If you encounter any issues during setup or don't see expected match quality improvements after 2 weeks, contact our [support team](/support) with your **LinkedIn Partner ID** and we'll help diagnose the problem.
</Note>