> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.
# How to Configure Omnisend Pixel Destination in Upstack Data
> Configure the Omnisend destination in Upstack Data with your Omnisend API key — forwarding browse, cart, checkout, and purchase events to power email and SMS automation triggers.
**Quick Summary**
* In the Upstack dashboard, open **Events Destination** and click **+ New Destination**
* Select **Omnisend** from the destination options
* Enter your generated **Omnisend API key**
* Click **Create Configuration** and verify the destination shows as **Healthy**
**What this setup enables**
Configuring Omnisend as a destination in Upstack Data ensures accurate tracking of customer events, consolidates attribution reporting, and provides more reliable data to optimize ad performance.
## Prerequisites
Before you start, you need:
* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to your [Omnisend](https://app.omnisend.com) account
* Your Omnisend **API key** ([how to generate it](/guides/omnisend/how-to-generate-your-omnisend-api-key))
## Configuration Steps
Sign in to [Upstack Data](https://app.upstackdata.com) and open the [Events Destination](https://app.upstackdata.com/pixel/event-destinations) page.
In the **Events Destination** page, click **+ New Destination** in the top-right of the page.
In the **Select a Destination** popup, click **Omnisend**, then click **Next**.
In the configuration form, paste your generated **Omnisend API key** into the **API key** field.
The API key is a long alphanumeric string, typically formatted as a 64-character secret followed by a `-` and a short identifier (for example, `xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx-xxxxxxxxxx`).
Click the **Create Configuration** button at the bottom of the form.
**Success! 🎉** You should see a confirmation message and the Omnisend destination will appear as **Healthy** in your destinations list.
Here's a help guide on **[How to Generate your Omnisend API Key →](/guides/omnisend/how-to-generate-your-omnisend-api-key)**
Back in the [Events Destination](https://app.upstackdata.com/pixel/event-destinations) page, confirm the new **Omnisend** destination shows a **Healthy** status.
Then, in [Omnisend](https://app.omnisend.com), open **Audience** or **Reports** and confirm contacts and events from Upstack Data are arriving as expected. New events typically appear within a few minutes after a test purchase or page view.