> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Configure Outbrain Destination in Upstack Data

> Configure the Outbrain destination in Upstack Data to forward server-side conversion events to Outbrain's Unified Pixel API for native advertising attribution.

<Tip>
  * Navigate to **Event Destinations** in the Upstack dashboard.
  * Click **Add Destination** and select **Outbrain**.
  * Enter your **Marketer ID** (32-character hexadecimal string from Amplify).
  * Save the configuration and verify the destination shows **Healthy**.
</Tip>

<Note>
  **What is the Outbrain Marketer ID?**

  Your **Outbrain Marketer ID** (also called **OB\_ADV\_ID** or **Pixel ID**) is a unique 32-character hexadecimal identifier that tells Upstack which Outbrain account should receive your conversion events. Find it in [Amplify Dashboard → Settings → Tracking](https://amplify.outbrain.com/).
</Note>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Your **Outbrain Marketer ID** — see [How to find your Outbrain Marketer ID](/guides/outbrain/how-to-find-outbrain-marketer-id)
* Click ID tracking configured in your campaigns — see [How to configure Outbrain click ID tracking](/guides/outbrain/how-to-configure-outbrain-click-id-tracking)

## Steps to configure the Outbrain destination

<Steps>
  <Step title="Sign in to Upstack Data">
    Sign in to your Upstack Data account at [app.upstackdata.com](https://app.upstackdata.com).
  </Step>

  <Step title="Navigate to Event Destinations">
    In the left-hand navigation, click **Event Destinations**.
  </Step>

  <Step title="Add a new destination">
    Click the **Add Destination** button in the top-right corner.

    In the destination picker, select **Outbrain** from the list of available destinations.
  </Step>

  <Step title="Enter your Marketer ID">
    In the **Outbrain Marketer ID** field, paste your Marketer ID from the Outbrain Amplify dashboard.

    **Example format:** `00abc123def456789012345678901234` (32 hexadecimal characters)

    <Tip>
      Ensure there are no extra spaces before or after the ID. The value should be exactly 32 characters.
    </Tip>
  </Step>

  <Step title="Configure event settings (optional)">
    By default, Upstack forwards **Purchase**, **Lead**, **SignUp**, and **AddToCart** events to Outbrain.

    High-volume events like **PageView** and **ViewContent** are disabled by default to avoid unnecessary API calls — you can enable them if needed for your use case.
  </Step>

  <Step title="Save the configuration">
    Click **Create Configuration** to save the destination.
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, navigate to **Event Destinations**. Your Outbrain destination should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**, double-check:

    * The Marketer ID is exactly 32 hexadecimal characters
    * No extra whitespace or special characters
    * The ID matches what you see in Amplify → Settings → Tracking
  </Step>
</Steps>

<Warning>
  **Remember:** Outbrain only attributes conversions when a click ID (`obclid`) is present. Make sure your campaign URLs include `obclid={{ob_click_id}}` — see [How to configure Outbrain click ID tracking](/guides/outbrain/how-to-configure-outbrain-click-id-tracking).
</Warning>

<Note>
  **Next step:** [Complete onboarding guide](/guides/outbrain/complete-how-to-guide-for-onboarding-outbrain-in-upstack-data) for the full setup walkthrough.
</Note>