> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Find Your Outbrain Marketer ID

> Find your Outbrain Marketer ID in the Amplify Dashboard — required to configure the Upstack Data Outbrain destination for server-side conversion forwarding.

<Tip>
  * Sign in to [Outbrain Amplify Dashboard](https://amplify.outbrain.com/).
  * Navigate to **Settings → Tracking** (or **Account Settings → Pixel**).
  * Locate the **Marketer ID** (also called OB\_ADV\_ID or Pixel ID).
  * Copy the 32-character hexadecimal string and paste it into Upstack.
</Tip>

<Note>
  **What is an Outbrain Marketer ID?**

  Your **Outbrain Marketer ID** (also known as **OB\_ADV\_ID** or **Advertiser ID**) is a unique 32-character hexadecimal identifier that Upstack Data uses to send conversion data to your Outbrain account. This ID is also embedded in the Outbrain pixel code if you've installed it manually.
</Note>

## Prerequisites

Before you start, you need:

* Access to an **Outbrain Amplify** account at [amplify.outbrain.com](https://amplify.outbrain.com/)
* Account admin or campaign manager permissions

## Steps to find your Outbrain Marketer ID

<Steps>
  <Step title="Sign in to Outbrain Amplify">
    Sign in to Outbrain Amplify at [amplify.outbrain.com](https://amplify.outbrain.com/).

    If you have multiple accounts, select the account you want to connect to Upstack.
  </Step>

  <Step title="Navigate to Settings">
    Click your account name or profile icon in the top-right corner, then select **Settings**.

    Alternatively, look for a **Settings** or **Account Settings** option in the navigation menu.
  </Step>

  <Step title="Open Tracking settings">
    In the Settings menu, click **Tracking** or **Pixel** to view your tracking configuration.

    This page contains your Outbrain pixel installation code and Marketer ID.
  </Step>

  <Step title="Locate your Marketer ID">
    Look for the **Marketer ID**, **OB\_ADV\_ID**, **Advertiser ID**, or **Pixel ID** field.

    **Example format:** `00abc123def456789012345678901234`

    The Marketer ID is a 32-character hexadecimal string (letters a-f and numbers 0-9 only).

    <Tip>
      If you see the pixel installation code, the Marketer ID is the value assigned to `OB_ADV_ID` in the JavaScript snippet:

      ```javascript theme={null}
      var OB_ADV_ID = '00abc123def456789012345678901234';
      ```
    </Tip>
  </Step>

  <Step title="Copy the Marketer ID">
    Copy the full 32-character Marketer ID.

    <Warning>
      Make sure to copy the complete ID with no extra spaces or characters. The ID must be exactly 32 hexadecimal characters.
    </Warning>
  </Step>

  <Step title="Paste into Upstack Data">
    In the Upstack dashboard, navigate to **Event Destinations → Add Destination → Outbrain**.

    Paste the Marketer ID into the **Outbrain Marketer ID** field.
  </Step>

  <Step title="Save and verify">
    Click **Create Configuration** to save the destination.

    Your Outbrain destination should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**, double-check that the Marketer ID was copied correctly without extra whitespace.
  </Step>
</Steps>

## Troubleshooting

### Can't find the Marketer ID in Settings

If you don't see a Tracking or Pixel section in Settings:

1. Check if you have admin permissions — campaign-level users may not see account settings
2. Look for **Events** or **Conversions** in the navigation menu
3. Contact your Outbrain account manager if you still can't locate it

### Marketer ID validation fails in Upstack

If Upstack reports an invalid Marketer ID:

1. Verify the ID is exactly 32 characters
2. Confirm it contains only hexadecimal characters (0-9, a-f)
3. Remove any extra spaces, quotes, or special characters
4. Re-copy from the Amplify dashboard

<Note>
  **Next step:** [How to configure Outbrain click ID tracking](/guides/outbrain/how-to-configure-outbrain-click-id-tracking) — required for attribution to work.
</Note>