> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding Pinterest in Upstack Data

> Onboard Pinterest in Upstack Data — generate the Pinterest Conversions API token, locate your Pixel and Advertiser IDs, configure the destination, and disable Shopify's duplicate Pinterest pixel.

<Tip>
  **Quick Summary**

  * **Locate and copy** your **Pinterest Pixel Tag ID** and **Advertiser ID**

  * **Generate and copy** your **Pinterest Conversion API key**

  * **Create and configure** the Pinterest destination in your Upstack dashboard

  * **Disable Pinterest data sharing** in Shopify
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))

* Admin access to your Pinterest Business account

* A Shopify store admin account (only required for the data-sharing step)

## Onboarding Steps

<Steps>
  <Step title="Find and copy your Pixel Tag ID">
    <Note>
      What is a **Pinterest Pixel Tag ID?**

      A **Pinterest Pixel Tag ID** is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It's what you use to connect your site activity with Pinterest Ads for measurement and optimization. The ID is a 13-digit number (for example, `2613000000000`).
    </Note>

    Help guide to complete this step:

    [How to Find Pinterest Pixel Tag ID →](/guides/pinterest-ads/how-to-find-pinterest-pixel-tag-id)
  </Step>

  <Step title="Find and copy your Advertiser ID">
    <Note>
      What is a **Pinterest Advertiser ID?**

      A **Pinterest Advertiser ID** is a unique numeric identifier assigned to your Pinterest Business advertising account. It is typically a 12-digit number (for example, `549000000000`).
    </Note>

    Help guide to complete this step:

    [How to Find Pinterest Advertiser ID →](/guides/pinterest-ads/how-to-find-pinterest-advertiser-id)
  </Step>

  <Step title="Generate your Conversion API key">
    <Note>
      What is a **Pinterest Conversion API key** (access token)?

      A **Pinterest Conversion API key** (access token) is a secure credential that lets your server send conversion events, like purchases or sign-ups, directly to Pinterest. It improves tracking accuracy, attribution, and data security compared to the standard Pixel. The token starts with `pina_` and is roughly 90+ characters long.
    </Note>

    Help guide to complete this step:

    [How to Generate Pinterest Conversion API Key →](/guides/pinterest-ads/how-to-generate-pinterest-conversion-api-key-access-token)
  </Step>

  <Step title="Create and configure the Pinterest destination in your Upstack dashboard">
    <Note>
      Integrating Pinterest with Upstack Data centralizes tracking, improves attribution, and enables better campaign optimization and reporting.
    </Note>

    Help guide to complete this step:

    [How to Configure Pinterest Destination in Upstack Data →](/guides/pinterest-ads/how-to-configure-pinterest-destination-in-upstack-data)
  </Step>

  <Step title="Disable Pinterest data sharing in Shopify">
    <Warning>
      Turning off Pinterest data sharing helps avoid duplicate or conflicting conversions, keeping Upstack Data as your one reliable source of accurate performance data.
    </Warning>

    Help guide to complete this step:

    [How to Disable Pinterest Data Sharing →](/guides/pinterest-ads/how-to-disable-pinterest-data-sharing-in-shopify)
  </Step>

  <Step title="Verify the Pinterest destination is healthy">
    In your [Upstack dashboard](https://app.upstackdata.com/pixel/event-destinations), open **Events Destination** and confirm the **Pinterest** destination shows a **Healthy** status.

    Then, in [Pinterest Business](https://business.pinterest.com), open **Conversions → Pinterest tag** and confirm events are arriving from your Conversions API integration.
  </Step>
</Steps>

<Note>
  **Need help?**

  If you encounter any issues during setup or don't see expected improvements after 10 days, contact our support team and we'll help diagnose the problem.
</Note>