> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Configure Pinterest Destination in Upstack Data

> Configure the Pinterest destination in Upstack Data with your Pinterest Conversions API key, Pixel ID, and Advertiser ID to forward server-side conversions to Pinterest CAPI.

<Tip>
  **Quick Summary**

  * In the Upstack dashboard, open **Events Destination** and click **+ New Destination**

  * Select **Pinterest** from the destination options

  * Enter your **Pixel Tag ID**, **Advertiser ID**, and **Conversion API key**

  * Check the box to **enable Pinterest Conversions API**

  * Click **Create Configuration** and verify the destination shows as **Healthy**
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))

* Admin access to your Pinterest Business account

* Your Pinterest **Pixel Tag ID** ([how to find it](/guides/pinterest-ads/how-to-find-pinterest-pixel-tag-id))

* Your Pinterest **Advertiser ID** ([how to find it](/guides/pinterest-ads/how-to-find-pinterest-advertiser-id))

* Your Pinterest **Conversion API key** ([how to generate it](/guides/pinterest-ads/how-to-generate-pinterest-conversion-api-key-access-token))

## Configuration Steps

<Steps>
  <Step title="Sign in to your Upstack dashboard">
    Sign in to [Upstack Data](https://app.upstackdata.com) and open the [Events Destination](https://app.upstackdata.com/pixel/event-destinations) page.
  </Step>

  <Step title="Add a new Pinterest destination">
    In the **Events Destination** page, click **+ New Destination** in the top-right of the page.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/245040251d421278.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=a705fb2f921e965c87b92d8279b396e9" alt="Add New Destination" width="1600" height="648" data-path="images/intercom/245040251d421278.png" />

    In the **Select a Destination** popup, click **Pinterest**, then click **Next**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/c2e61ac2d3ff7b82.jpg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=27c751b0c5ed178461f9f4017c34760b" alt="" width="2880" height="1510" data-path="images/intercom/c2e61ac2d3ff7b82.jpg" />
  </Step>

  <Step title="Enter your Pinterest credentials">
    Fill out the form with the following:

    1. **Pinterest Pixel Tag ID** — a 13-digit number, for example `2613000000000`

    2. Check the box **Check to enable sending events via Pinterest Conversions API**

    3. **Advertiser ID** — a 12-digit numeric ID, for example `549000000000`

    4. **Conversion API key** — the access token starting with `pina_`

    <Warning>
      The **Conversions API checkbox must be selected** for server-side tracking to work.
    </Warning>

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/60f144154310f2bf.jpg?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=c0eb7187874cfc019e655ab1340dfb5c" alt="" width="1080" height="566" data-path="images/intercom/60f144154310f2bf.jpg" />

    <Note>
      ***Need help finding these?***

      **[How to Find Pinterest Pixel Tag ID →](/guides/pinterest-ads/how-to-find-pinterest-pixel-tag-id)**

      **[How to Generate Pinterest Conversion API Key →](/guides/pinterest-ads/how-to-generate-pinterest-conversion-api-key-access-token)**

      **[How to Find Pinterest Advertiser ID →](/guides/pinterest-ads/how-to-find-pinterest-advertiser-id)**
    </Note>
  </Step>

  <Step title="Create the configuration">
    Click the **Create Configuration** button at the bottom of the form.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/907756181261d05d.jpg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=a6838ebffcd446b57fe5a88aa438f41d" alt="" width="2880" height="1508" data-path="images/intercom/907756181261d05d.jpg" />

    <Note>
      **Success! 🎉** You should see a confirmation message and the Pinterest destination will appear as **Healthy** in your destinations list.
    </Note>
  </Step>

  <Step title="Verify the destination is sending events">
    Back in the [Events Destination](https://app.upstackdata.com/pixel/event-destinations) page, confirm that the new **Pinterest** destination shows a **Healthy** status.

    Then, in [Pinterest Business](https://business.pinterest.com), open **Conversions → Pinterest tag** and confirm that events are being received from your Conversions API integration. New events typically appear within a few minutes after a test purchase or page view.
  </Step>
</Steps>