> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Find Pinterest Pixel (Tag) ID

> Find your Pinterest Pixel (Tag) ID in Pinterest Ads Manager — required to configure the Upstack Data Pinterest destination for server-side conversion forwarding.

<Tip>
  **Quick Summary**

  * Sign in to [Pinterest Business](https://business.pinterest.com)

  * Open **Manage business → Conversions**, then under **Pinterest tag** click **Tag manager**

  * **Locate and copy** your Pinterest Pixel Tag ID (a 13-digit number)
</Tip>

## What is a Pinterest Pixel Tag ID?

<Note>
  A **Pinterest Pixel Tag ID** is a unique identifier assigned to your Pinterest Pixel, which tracks user actions (like page views, add-to-cart, or purchases) on your website. It's what you use to connect your site activity with Pinterest Ads for measurement and optimization. The ID is a 13-digit number (for example, `2613000000000`).
</Note>

## Prerequisites

Before you start, you need:

* Admin access to your Pinterest Business account

* An existing Pinterest tag (if you don't have one yet, follow [How to Create a New Pinterest Pixel Tag ID](/guides/pinterest-ads/how-to-create-a-new-pinterest-pixel-tag-id) first)

## Steps to Find Your Pixel Tag ID

<Steps>
  <Step title="Sign in to Pinterest Business">
    Sign in to [Pinterest Business](https://business.pinterest.com).
  </Step>

  <Step title="Open Tag manager">
    In the top-left of the page, click the **Menu icon** (three horizontal lines).

    Under **Manage business**, select **Conversions**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/816699c96a596e06.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=f5f4ca4f7e946b91bf8a36a535cf207b" alt="" width="2800" height="1176" data-path="images/intercom/816699c96a596e06.png" />

    Under **Pinterest tag**, click **Tag manager**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/7215c76a737e96c8.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=6b27c6e879c076a1765ea00964464cea" alt="" width="1840" height="973" data-path="images/intercom/7215c76a737e96c8.png" />
  </Step>

  <Step title="Copy your Pixel Tag ID">
    If you already have a tag, you'll see it listed under **Pinterest Tag** with a 13-digit ID (for example, `2613000000000`).

    **Copy** the Pinterest tag — this is your **Pinterest Pixel Tag ID** for the Upstack Data integration.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/fe4d1a9dc392530a.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=9df98ea01261b85d54730cabaf07a870" alt="" width="1840" height="991" data-path="images/intercom/fe4d1a9dc392530a.png" />

    <Note>
      **No tag yet?** If you don't see a Pinterest tag listed, you need to create one first.

      [How to Create a New Pinterest Pixel Tag ID →](/guides/pinterest-ads/how-to-create-a-new-pinterest-pixel-tag-id)
    </Note>
  </Step>

  <Step title="Verify the Pixel Tag ID">
    Confirm the value you copied is a 13-digit number with no extra characters or spaces. You can paste it into the **Pixel Tag ID** field when [configuring the Pinterest destination](/guides/pinterest-ads/how-to-configure-pinterest-destination-in-upstack-data) in your Upstack dashboard.
  </Step>
</Steps>

<Note>
  ***Need help finding these?***

  **[How to Generate Pinterest Conversion API Key →](/guides/pinterest-ads/how-to-generate-pinterest-conversion-api-key-access-token)**

  **[How to Find Pinterest Advertiser ID →](/guides/pinterest-ads/how-to-find-pinterest-advertiser-id)**
</Note>