> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Generate Pinterest Conversion API Key (Access Token)

> Generate a Pinterest Conversions API access token in Pinterest Ads Manager — required to authenticate the Upstack Data Pinterest destination and forward server-side conversions.

<Tip>
  **Quick Summary**

  * Sign in to [Pinterest Business](https://business.pinterest.com)

  * Open **Manage business → Conversions**

  * Under **Conversion API**, click **Set up API**

  * Click **Generate new token** and copy the token (it starts with `pina_`)

  * Store the token securely — you will paste it into the Pinterest destination form in your Upstack dashboard
</Tip>

## What is a Pinterest Conversion API key (access token)?

<Note>
  A **Pinterest Conversion API key** (access token) is a secure credential that lets your server send conversion events, like purchases or sign-ups, directly to Pinterest. It improves tracking accuracy, attribution, and data security compared to the standard Pixel. The token starts with `pina_` and is roughly 90+ characters long (for example, `pina_AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA`).
</Note>

## Prerequisites

Before you start, you need:

* Admin access to your Pinterest Business account

* At least one Pinterest ad account associated with your business

* A secure place to store the generated token (Pinterest only displays it once)

## Steps to Generate the Conversion API Key

<Steps>
  <Step title="Sign in to Pinterest Business">
    Sign in to [Pinterest Business](https://business.pinterest.com).
  </Step>

  <Step title="Open the Conversions API setup">
    In the top-left of the page, click the **Menu icon** (three horizontal lines).

    Under **Manage business**, select **Conversions**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/e679f397b3ca8233.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=f747db81127b28a68cdb7cd07399790a" alt="" width="2800" height="1176" data-path="images/intercom/e679f397b3ca8233.png" />

    Under **Conversion API**, click **Set up API**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/f770365d3fa19a5d.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=b677bc459e7932d14d29128e8f7ce60a" alt="" width="2880" height="1330" data-path="images/intercom/f770365d3fa19a5d.png" />
  </Step>

  <Step title="Generate the conversion access token">
    Scroll to the **Generate conversion access token** section, then click **Generate new token**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/0f157215ebc6f802.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=0ea6434112ba1392829f187308023852" alt="" width="1200" height="868" data-path="images/intercom/0f157215ebc6f802.png" />
  </Step>

  <Step title="Copy and save your Conversion API key">
    The generated token is your **Pinterest Conversion API key**. It starts with `pina_`.

    **Copy** the generated token and **store** it securely. You will paste this token into the Pinterest destination form in your Upstack dashboard.

    <Warning>
      Pinterest does not store personal tokens — copy it now and save it to a secure location such as a password manager. The same token can be reused across multiple ad accounts under your user ID.
    </Warning>

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/b15c98d690dac2a3.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=f130f52d69699286c82cc10ca66de184" alt="" width="1536" height="1024" data-path="images/intercom/b15c98d690dac2a3.png" />

    `The generated token starts with pina_`

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/894c9035b0f90ca1.jpg?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=d4657f5cde0621d778033149c1aa9449" alt="" width="743" height="467" data-path="images/intercom/894c9035b0f90ca1.jpg" />
  </Step>

  <Step title="Verify the token format">
    Confirm the value you copied starts with `pina_` and contains no extra spaces. You can paste it into the **Conversion API key** field when [configuring the Pinterest destination](/guides/pinterest-ads/how-to-configure-pinterest-destination-in-upstack-data) in your Upstack dashboard.
  </Step>
</Steps>

<Note>
  ***Need help finding these?***

  **[How to Find Pinterest Pixel Tag ID →](/guides/pinterest-ads/how-to-find-pinterest-pixel-tag-id)**

  **[How to Find Pinterest Advertiser ID →](/guides/pinterest-ads/how-to-find-pinterest-advertiser-id)**
</Note>