> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding Reddit Ads in Upstack Data

> Onboard Reddit Ads in Upstack Data — locate your Pixel ID, generate the Conversions API token, configure the destination, and remove duplicate Reddit pixels in Shopify.

<Info>
  **New to Upstack?** Follow the [getting started guide](/get-started/install-on-shopify) for a streamlined onboarding walkthrough.
</Info>

<Tip>
  * Configure the **Reddit destination** in Upstack Data with your **Pixel ID** and **Conversions API access token**.
  * Remove duplicate **Reddit pixel installations** in Shopify to prevent inflated metrics.
  * Verify events appear in **Reddit Ads Manager → Events Manager** with a **Server** badge.
  * Monitor **Event Match Quality (EMQ)** improvements over 7-10 days.
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to a **Reddit Ads** account
* A configured **Reddit Pixel** in [Reddit Ads Manager Events Manager](https://ads.reddit.com/)
* A **Conversions API access token** generated from that pixel — see [How to generate your Reddit CAPI token](/guides/reddit-ads/how-to-generate-reddit-conversion-api-token)
* Shopify owner/staff access (for the duplicate-pixel cleanup step, if applicable)

<Steps>
  <Step title="Configure the Reddit destination in Upstack Data">
    In the Upstack dashboard, navigate to **Event Destinations** and add a **Reddit** destination using your **Pixel ID** (typically prefixed with `t2_`) and **Conversions API access token**.

    Help guide:

    [How to configure the Reddit destination in Upstack Data →](/guides/reddit-ads/how-to-configure-reddit-destination-in-upstack-data)
  </Step>

  <Step title="Remove duplicate Reddit pixel installations">
    <Warning>
      Reddit does not have a native Shopify sales channel like Meta or TikTok, but many brands install the Reddit pixel manually via theme.liquid, Customer Events, or third-party apps. Multiple active pixels with the same Pixel ID cause inflated metrics that Reddit cannot deduplicate without a shared `conversion_id`.
    </Warning>

    Help guide:

    [How to remove duplicate Reddit pixel installations in Shopify →](/guides/reddit-ads/how-to-disable-existing-reddit-pixel-in-shopify)

    **Common installation locations to check:**

    * Shopify **Settings → Customer Events** for any custom Reddit pixel scripts
    * Theme files (`theme.liquid`, header snippets) for hardcoded `rdt('init')` calls
    * Third-party Reddit pixel apps in Shopify
    * Reddit pixel tags inside Google Tag Manager
  </Step>

  <Step title="Verify the full setup is healthy">
    Confirm each piece of the setup is working:

    * In the Upstack dashboard, **Event Destinations** shows your Reddit destination as **Healthy** (green).
    * In [Reddit Ads Manager Events Manager](https://ads.reddit.com/), the pixel shows recent events with a **Server** badge for CAPI events.
    * The **Event Match Quality (EMQ)** column in Reddit's Events Manager shows a score for each event type — these will improve over the next 7-10 days.

    If anything is unhealthy, check the corresponding help guide above for troubleshooting steps.
  </Step>
</Steps>

## What to expect after setup

### Event Match Quality timeline

* **Event Match Quality (EMQ)** scores start to improve in 2-3 days and normalize over 7-10 days.
* You can typically expect a 20-40% increase in tracked conversions vs. the browser pixel alone, since CAPI captures conversions lost to ad blockers and iOS restrictions.
* The **Purchase** EMQ score sees the biggest improvement because checkout-time events carry the strongest match keys (hashed email, phone, address).

### Reporting differences

* Your **Reddit Ads Manager ROAS** will likely **increase** after a few days as Reddit attributes more conversions to ads. Many brands discover their Reddit campaigns were performing 20-40% better than the browser-pixel data suggested.
* Conversion volume may temporarily fluctuate during the first 48 hours as Reddit's deduplication logic adjusts to receiving both pixel and CAPI events.

<Note>
  **Need help?**

  If you encounter any issues during setup or don't see expected EMQ improvements after 10 days, contact our [support team](/support) with your **Reddit Pixel ID** and we'll help diagnose the problem.
</Note>