> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Configure Reddit Destination in Upstack Data

> Configure the Reddit Ads destination in Upstack Data with your Pixel ID and Conversions API access token to enable dual tracking via browser pixel and server-side CAPI.

<Tip>
  * In the Upstack dashboard, go to **Event Destinations** and click **+ New Destination**.
  * Select **Reddit Ads**.
  * Enter your **Reddit Pixel ID** (typically prefixed with `t2_`).
  * Paste your **Conversions API access token**.
  * Click **Create Configuration** and verify the destination shows **Healthy**.
</Tip>

<Note>
  **What this setup enables**

  Setting up the Reddit destination in Upstack Data enables dual tracking via browser pixel and server-side Conversions API (CAPI), recovering the 30-50% of conversions lost to ad blockers, iOS restrictions, and cross-device journeys.
</Note>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))
* Admin access to a **Reddit Ads** account
* A configured **Reddit Pixel** in [Reddit Ads Manager Events Manager](https://ads.reddit.com/) — see [How to find your Reddit Pixel ID](/guides/reddit-ads/how-to-find-reddit-pixel-id)
* A **Conversions API access token** — see [How to generate your Reddit CAPI token](/guides/reddit-ads/how-to-generate-reddit-conversion-api-token)

## Configuration steps

<Steps>
  <Step title="Sign in to Upstack Data">
    Sign in to Upstack Data at [app.upstackdata.com](https://app.upstackdata.com/pixel/event-destinations).
  </Step>

  <Step title="Open the destination configuration">
    In the Upstack dashboard, navigate to **Event Destinations**.

    Click **+ New Destination** in the top-right of the page.

    In the **Select a Destination** popup, click **Reddit Ads**, then click **Next**.
  </Step>

  <Step title="Enter your Pixel ID and CAPI token">
    Fill in the form:

    1. **Reddit Pixel ID** — the identifier for your Reddit pixel. Reddit Pixel IDs are typically prefixed with `t2_` (e.g., `t2_abc123def`).

    2. **Conversions API access token** — a secure key generated from Reddit Ads Manager Events Manager.

    <Warning>
      The Conversions API token is a non-expiring secure key. Store it securely and never expose it client-side. If the token is compromised, generate a new one and follow the [update CAPI token guide](/guides/reddit-ads/how-to-update-reddit-conversion-api-token).
    </Warning>

    <Note>
      **Need help finding these?**

      * [How to find your Reddit Pixel ID](/guides/reddit-ads/how-to-find-reddit-pixel-id)
      * [How to generate your Reddit CAPI token](/guides/reddit-ads/how-to-generate-reddit-conversion-api-token)
    </Note>
  </Step>

  <Step title="Create the configuration">
    Click the **Create Configuration** button.

    You should see a confirmation message and the Reddit destination will appear in your **Event Destinations** list.
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, the Reddit destination card should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**:

    * Confirm your **Pixel ID** is correct (typically prefixed with `t2_`, no leading/trailing spaces).
    * Confirm your **Conversions API token** was pasted in full (no truncation, no whitespace).
    * Confirm the token was generated for the same ad account as the Pixel ID.
    * See [How to update your Reddit CAPI token](/guides/reddit-ads/how-to-update-reddit-conversion-api-token) if your token may have been rotated.
  </Step>
</Steps>