> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Find your Reddit Pixel ID

> Find your Reddit Pixel ID in Reddit Ads Manager Events Manager — required to configure the Upstack Data Reddit destination for server-side conversion forwarding.

<Tip>
  * Sign in to [Reddit Ads Manager](https://ads.reddit.com/) and open the **Events Manager**.
  * Below **Events Overview**, locate the **Pixel ID** (typically prefixed with `t2_`).
  * Copy the Pixel ID and paste it into your Upstack Reddit destination configuration.
</Tip>

<Note>
  **What is a Reddit Pixel ID?**

  Your **Reddit Pixel ID** is a unique identifier Upstack Data uses to send conversion data to your Reddit Ads account. Reddit Pixel IDs are typically prefixed with `t2_` (e.g., `t2_abc123def`) and are sometimes referred to as your Account ID inside Reddit's developer documentation.
</Note>

## Prerequisites

Before you start, you need:

* Access to a **Reddit Ads** account at [ads.reddit.com](https://ads.reddit.com/) or [business.reddit.com](https://business.reddit.com/)
* A pixel already created in Reddit Ads Manager Events Manager (or follow the create-pixel steps below)

## Steps to find your Reddit Pixel ID

<Steps>
  <Step title="Sign in to Reddit Ads Manager">
    Sign in to Reddit Ads Manager at [ads.reddit.com](https://ads.reddit.com/) or [business.reddit.com](https://business.reddit.com/).
  </Step>

  <Step title="Open Events Manager">
    Click the menu (top-left corner) and select **Ads** → **Events Manager**.

    Alternatively, click **Events Manager** directly in the left-hand navigation menu.
  </Step>

  <Step title="Find or create your pixel">
    **If you already have a pixel**, you'll see it under **Events Overview** — proceed to the next step.

    **If you need to create one:**

    * Click **Create New Pixel** or **Set Up Pixel**
    * Follow Reddit's setup wizard to create a new Reddit Pixel
    * Once created, return to the Events Manager
  </Step>

  <Step title="Locate your Pixel ID">
    Below **Events Overview** (or under your pixel's settings), locate the **Pixel ID**.

    **Example format:** `t2_abc123def`

    The Pixel ID is the same value as your Reddit Account ID and starts with the prefix `t2_`.
  </Step>

  <Step title="Copy and paste into Upstack Data">
    Copy your Pixel ID and paste it into the **Pixel ID** field in your Upstack Reddit destination setup.

    <Tip>
      Ensure there are no extra spaces before or after the ID. The value should include the `t2_` prefix.
    </Tip>
  </Step>

  <Step title="Save the configuration">
    Click **Create Configuration** to save the destination.
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, navigate to **Event Destinations**. Your Reddit destination should display **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**, double-check that the Pixel ID matches exactly what you see in Reddit Ads Manager (correct prefix, no whitespace).
  </Step>
</Steps>

<Note>
  **Next step:** [How to generate your Reddit CAPI token](/guides/reddit-ads/how-to-generate-reddit-conversion-api-token)
</Note>