> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Generate your Reddit Conversions API Token

> Generate a Reddit Conversions API access token in Reddit Ads Manager — required to authenticate the Upstack Data Reddit destination and forward server-side conversions via Reddit CAPI.

<Tip>
  * Sign in to [Reddit Ads Manager](https://ads.reddit.com/) and open **Events Manager**.
  * Click the **Conversions API** tab in the left-hand menu.
  * Click **+ Generate Access Token**.
  * Name the token (e.g., "Upstack Data") and click **Generate**.
  * Copy the token immediately and paste it into your Upstack Reddit destination.
</Tip>

<Note>
  **What is a Reddit Conversions API token?**

  A **Conversions API access token** is a non-expiring secure key that allows Upstack Data to send conversion event data to Reddit's Conversions API. The token can be used by any administrator for any ad account within your business. Reddit recommends using this token over OAuth for Conversions API access.
</Note>

## Prerequisites

Before you start, you need:

* **Admin access** to a **Reddit Ads** account
* A pixel already created in [Reddit Ads Manager Events Manager](https://ads.reddit.com/) — see [How to find your Reddit Pixel ID](/guides/reddit-ads/how-to-find-reddit-pixel-id)
* An Upstack Data account ready to receive the token ([sign in](https://app.upstackdata.com))

## Steps to generate your Reddit CAPI token

<Steps>
  <Step title="Sign in to Reddit Ads Manager">
    Sign in to Reddit Ads Manager at [ads.reddit.com](https://ads.reddit.com/) or [business.reddit.com](https://business.reddit.com/).
  </Step>

  <Step title="Open Events Manager">
    Click the menu (top-left corner) and select **Ads** → **Events Manager**.
  </Step>

  <Step title="Open the Conversions API settings">
    In the left-hand menu of the Events Manager, click the **Conversions API** tab.

    This opens the Conversions API settings page where access tokens are managed.
  </Step>

  <Step title="Generate the access token">
    In the **Conversions access token** section, click the **+ Generate Access Token** button.

    A pop-up window will appear prompting you to name the token.
  </Step>

  <Step title="Name your token">
    Enter an easily identifiable name for the token (e.g., `Upstack Data` or `Upstack CAPI`).

    <Tip>
      A descriptive name makes it easier to identify which integration the token belongs to if you generate multiple tokens for different platforms or environments.
    </Tip>

    Click **Generate** to create the token.
  </Step>

  <Step title="Copy your CAPI token">
    Reddit will display the access token — a string of letters and numbers.

    <Warning>
      Copy the token immediately to a secure location. Reddit may not show the full token again after you close the dialog. If lost, you'll need to generate a new one.
    </Warning>

    The token is a **non-expiring** secure key, so it does not need to be refreshed periodically. However, you should rotate it if you suspect it has been compromised.
  </Step>

  <Step title="Add the token to Upstack Data">
    Sign in to Upstack Data at [app.upstackdata.com](https://app.upstackdata.com/pixel/event-destinations) and open your **Reddit** destination under **Event Destinations**. Paste the token into the **Conversions API access token** field.

    <Warning>
      The Conversions API token is sensitive — store it securely. Treat it like a password and never expose it in client-side code or share it publicly.
    </Warning>
  </Step>

  <Step title="Verify the destination is healthy">
    In the Upstack dashboard, the Reddit destination card should show **Healthy** with a green status indicator within 5 minutes.

    If the status shows **Unhealthy**:

    * Confirm the token was pasted in full (no truncation, no whitespace).
    * Confirm the token was generated for the same Reddit Ads account as the Pixel ID.
    * Confirm the **Pixel ID** matches the pixel you generated the token for.
  </Step>
</Steps>

<Note>
  **Need help with the Pixel ID?** See [How to find your Reddit Pixel ID](/guides/reddit-ads/how-to-find-reddit-pixel-id).
</Note>