> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete How-To Guide for Onboarding Snapchat in Upstack Data

> Onboard Snapchat Ads in Upstack Data — locate your Snapchat Pixel ID, generate the Conversion API access token, configure the destination, and disable Shopify's duplicate Snapchat pixel.

<Tip>
  **Quick Summary**

  * Locate and copy your **Snapchat Pixel ID**

  * Generate and copy your **Snapchat Conversion API Token**

  * Create and **configure the Snapchat destination** in your Upstack dashboard

  * **Disable Snapchat data sharing** in Shopify
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))

* Admin access to your Snapchat Ads account ([Snapchat Ads Manager](https://ads.snapchat.com))

* A Shopify store admin account (only required for the data-sharing step)

## Onboarding Steps

<Steps>
  <Step title="Find and copy your Snapchat Pixel ID">
    <Note>
      A **Snapchat Pixel ID** is a unique identifier for your Snapchat Pixel in the format of a 32-character UUID, for example `00000000-0000-0000-0000-000000000000`.
    </Note>

    Help guide to complete this step:

    [How to Get my Snapchat Pixel ID →](/guides/snapchat-ads/how-to-get-my-snapchat-pixel-id)
  </Step>

  <Step title="Generate and copy your Conversion API Token">
    <Note>
      A **Snapchat Conversion API Token** is a long alphanumeric secret (typically 100+ characters) that authorizes Upstack Data to send server-side events on your behalf.
    </Note>

    <Warning>
      Store your token on secure backend servers and do not share it. You will need it when configuring the Snapchat destination in your Upstack dashboard. When generating new tokens, remove old ones as soon as you confirm they are no longer needed.
    </Warning>

    Help guide to complete this step:

    [How to Generate my Snapchat Conversion API Token →](/guides/snapchat-ads/how-to-generate-my-snapchat-conversion-api-token)
  </Step>

  <Step title="Create and configure the Snapchat destination in your Upstack dashboard">
    Help guide to complete this step:

    [How to Configure Snapchat Pixel Destination in Upstack Data →](/guides/snapchat-ads/how-to-configure-snapchat-pixel-destination-in-upstack-data)
  </Step>

  <Step title="Disable Snapchat data sharing in Shopify">
    <Warning>
      Disabling Snapchat data sharing is crucial to prevent duplicate events, which can distort reporting and attribution. It ensures Snapchat only receives clean, accurate data through Upstack Data for reliable insights and better ad optimization.
    </Warning>

    Help guide to complete this step:

    [How to Disable Snapchat Data Sharing in Shopify →](/guides/snapchat-ads/how-to-disable-snapchat-data-sharing-in-shopify)
  </Step>

  <Step title="Verify the Snapchat destination is healthy">
    In your [Upstack dashboard](https://app.upstackdata.com/pixel/event-destinations), open **Events Destination** and confirm the **Snapchat** destination shows a **Healthy** status.

    Then, in [Snapchat Ads Manager](https://ads.snapchat.com), open **Events Manager** for your pixel and confirm events are arriving from your Conversions API integration.
  </Step>
</Steps>

<Note>
  **Need help?**

  If you encounter any issues during setup or don't see expected improvements after 10 days, contact our support team with your Snapchat Pixel ID and Conversion API Token, and we'll help diagnose the problem.
</Note>