> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Configure Snapchat Pixel Destination in Upstack Data

> Configure the Snapchat destination in Upstack Data with your Snapchat Pixel ID and Conversion API access token to forward server-side conversions to Snapchat CAPI.

<Tip>
  **Quick Summary**

  * In the Upstack dashboard, open **Events Destination** and click **+ New Destination**

  * Select **Snapchat** from the destination options

  * Enter your **Snapchat Pixel ID** and **Conversion API Token**

  * Check the box to **enable Snapchat Conversions API**

  * Click **Create Configuration** and verify the destination shows as **Healthy**
</Tip>

## Prerequisites

Before you start, you need:

* An active Upstack Data account ([sign up](https://app.upstackdata.com))

* Admin access to your Snapchat Ads account ([Snapchat Ads Manager](https://ads.snapchat.com))

* Your Snapchat **Pixel ID** ([how to get it](/guides/snapchat-ads/how-to-get-my-snapchat-pixel-id))

* Your Snapchat **Conversion API Token** ([how to generate it](/guides/snapchat-ads/how-to-generate-my-snapchat-conversion-api-token))

## Configuration Steps

<Steps>
  <Step title="Sign in to your Upstack dashboard">
    Sign in to [Upstack Data](https://app.upstackdata.com) and open the [Events Destination](https://app.upstackdata.com/pixel/event-destinations) page.
  </Step>

  <Step title="Add a new Snapchat destination">
    In the **Events Destination** page, click **+ New Destination** in the top-right of the page.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/690b3f212a31e066.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=46b65ee950ae6a947437178476cebb26" alt="Add New Destination" width="1600" height="648" data-path="images/intercom/690b3f212a31e066.png" />

    In the **Select a Destination** popup, click **Snapchat**, then click **Next**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/7f860b97200ea1ce.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=93a7bf7e4cd7a8e26c66ff362b524d24" alt="" width="2258" height="1112" data-path="images/intercom/7f860b97200ea1ce.png" />
  </Step>

  <Step title="Enter your Snapchat credentials">
    Fill out the form with the following:

    1. **Snapchat Pixel ID** — a 32-character UUID, for example `00000000-0000-0000-0000-000000000000`

    2. Check the box **Check to enable sending events via Snapchat Conversions API**

    3. **Snapchat Conversion API Token** — the long alphanumeric token (typically 100+ characters) generated in Snapchat Business Manager

    <Warning>
      The **Conversions API checkbox must be selected** for server-side tracking to work.
    </Warning>

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/c2dc9593d887ec89.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=86635253860f998eabbd12ff79541e78" alt="" width="2296" height="1262" data-path="images/intercom/c2dc9593d887ec89.png" />

    <Note>
      ***Need help finding these?***

      **[How to Get my Snapchat Pixel ID →](/guides/snapchat-ads/how-to-get-my-snapchat-pixel-id)**

      **[How to Generate my Snapchat Conversion API Token →](/guides/snapchat-ads/how-to-generate-my-snapchat-conversion-api-token)**
    </Note>
  </Step>

  <Step title="Create the configuration">
    Click the **Create Configuration** button at the bottom of the form.

    <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/fd1d8817e10c4755.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=0b59f37c5bdd9a9b092ce68890f94436" alt="" width="2296" height="1262" data-path="images/intercom/fd1d8817e10c4755.png" />

    <Note>
      **Success! 🎉** You should see a confirmation message and the Snapchat destination will appear as **Healthy** in your destinations list.
    </Note>
  </Step>

  <Step title="Verify the destination is sending events">
    Back in the [Events Destination](https://app.upstackdata.com/pixel/event-destinations) page, confirm the new **Snapchat** destination shows a **Healthy** status.

    Then, in [Snapchat Ads Manager](https://ads.snapchat.com), open **Events Manager** for your pixel and confirm events are arriving from your Conversions API integration. New events typically appear within a few minutes after a test purchase or page view.
  </Step>
</Steps>