> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Get my Snapchat Pixel ID?

> Find your Snapchat Pixel ID in Snapchat Ads Manager — required to configure the Upstack Data Snapchat destination and forward server-side conversions to Snapchat CAPI.

<Tip>
  **Quick Summary**

  * Sign in to [Snapchat Ads Manager](https://ads.snapchat.com)

  * Open **Events Manager → Pixels** (or **Pixels** in the left-hand menu)

  * If a pixel exists, copy the **Pixel ID** displayed under the pixel name

  * If no pixel exists, click **Create Pixel**, name it `Upstack Data`, then **Create** and copy the new Pixel ID

  * Paste the Pixel ID into the Snapchat destination form in your Upstack dashboard
</Tip>

## What is a Snapchat Pixel ID?

<Note>
  A **Snapchat Pixel ID** is a unique identifier assigned to your Snapchat Pixel when you create it in Snapchat Ads Manager. It is a 32-character UUID, for example `00000000-0000-0000-0000-000000000000`.
</Note>

Its purpose is to:

* **Identify your pixel** so Snapchat knows which ad account and campaigns the data belongs to

* **Track on-site actions** such as page views, purchases, and sign-ups

* **Send event data to Snapchat Ads Manager** for reporting, audience building, and optimization

* **Improve targeting and attribution** by connecting user activity on your website with your Snapchat ads

## Prerequisites

Before you start, you need:

* Admin access to your Snapchat Ads account ([Snapchat Ads Manager](https://ads.snapchat.com))

* Permission to create or view pixels in your ad account

## Steps to Find Your Snapchat Pixel ID

<Steps>
  <Step title="Sign in to Snapchat Ads Manager">
    Sign in to [Snapchat Ads Manager](https://ads.snapchat.com), then open **Events Manager → Pixels** (or click **Pixels** in the left-hand menu).

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/c57861979746bd1a.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=b514a475993b9163568db56b7d30bf27" alt="" width="1744" height="1071" data-path="images/intercom/c57861979746bd1a.png" />

    If you already have a pixel, find the **Pixel ID** for the pixel you want to connect with Upstack Data — it appears beneath the pixel name as a 32-character UUID.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/38f8ce14e6b6dbbf.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=e33070cc1ef4506077f98b9aa1062f29" alt="" width="2242" height="859" data-path="images/intercom/38f8ce14e6b6dbbf.png" />
  </Step>

  <Step title="Create a new pixel (only if you don't have one)">
    From the **Pixels** page in Snapchat Ads Manager, click **Create Pixel**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/69d211ef8c633f1a.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=080b53fce857b8101c0ca6cc31e51a41" alt="" width="1744" height="1071" data-path="images/intercom/69d211ef8c633f1a.png" />

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/d7d839b518aca7ea.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=6913ff505d4cfa5048e808d0d93c3438" alt="" width="1756" height="947" data-path="images/intercom/d7d839b518aca7ea.png" />

    Type `Upstack Data` as the pixel name, then click **Create**.

    <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/62e3f49f26cd3222.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=c5dc3cf8bf637b3e58a96edec3b97845" alt="" width="2191" height="1880" data-path="images/intercom/62e3f49f26cd3222.png" />
  </Step>

  <Step title="Copy your Pixel ID">
    The **Pixel ID** is displayed beneath the pixel name as a 32-character UUID, for example `00000000-0000-0000-0000-000000000000`.

    **Copy** the Pixel ID.

    <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/9f439dcd072f144b.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=43a35922e9ec2e6f790e099060a3fa36" alt="" width="2191" height="1880" data-path="images/intercom/9f439dcd072f144b.png" />

    <Warning>
      Keep your Snapchat Pixel ID confidential. It is a unique identifier for your account and can be used to track conversions and user behavior on your website.
    </Warning>
  </Step>

  <Step title="Verify the Pixel ID">
    Confirm the value you copied is a 32-character UUID with no extra spaces. You can paste it into the **Snapchat Pixel ID** field when [configuring the Snapchat destination](/guides/snapchat-ads/how-to-configure-snapchat-pixel-destination-in-upstack-data) in your Upstack dashboard.
  </Step>
</Steps>

<Note>
  ***Need help finding this?***

  **[How to Generate my Snapchat Conversion API Token →](/guides/snapchat-ads/how-to-generate-my-snapchat-conversion-api-token)**
</Note>