> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Find your TikTok Ads Pixel ID

> Find your TikTok Ads Pixel ID in TikTok Ads Manager — required to configure the Upstack Data TikTok destination for server-side conversion forwarding via TikTok Events API.

<Tip>
  **Quick Summary**

  * Sign in to TikTok Events Manager.
  * Open **Data sources** and select your **UpstackData** Pixel.
  * Copy the **Pixel ID** displayed on the Pixel overview page (a 20-character alphanumeric string).
</Tip>

## Prerequisites

Before you start, you need:

* Admin access to your **TikTok Business Center**
* A **TikTok Pixel** already created (see [How to Create New TikTok Ads Pixel ID →](/guides/tiktok-ads/how-to-create-new-tiktok-ads-pixel-id) if you haven't created one yet)

## What is a TikTok Pixel ID?

<Note>
  A **TikTok Pixel ID** is a unique identifier automatically assigned to your TikTok Pixel when you create it in TikTok Events Manager.
</Note>

Its purpose is to:

* **Identify your Pixel** and connect it to the correct TikTok ad account and campaigns
* **Track user actions on your website** such as views, clicks, sign-ups, and purchases
* **Send event data back to TikTok Events Manager** for reporting, audience creation, and optimization
* **Improve attribution and targeting** by linking website activity to your TikTok ads

## Configuration Steps

<Steps>
  <Step title="Sign in to TikTok Events Manager">
    * Sign in to [TikTok Events Manager](https://ads.tiktok.com/i18n/events_manager/home)
    * In the top navigation, click **Tools → Events**

          <img src="https://mintcdn.com/upstackdata-afbed50d/40dgTTn1PLjePhJa/images/intercom/f61fb0ac4eac9e91.png?fit=max&auto=format&n=40dgTTn1PLjePhJa&q=85&s=5259c5d99dff19ddcc88c3408d79c912" alt="" width="2016" height="1216" data-path="images/intercom/f61fb0ac4eac9e91.png" />
  </Step>

  <Step title="Open your UpstackData Pixel">
    * In TikTok Events Manager, click **Data sources** in the left-hand menu
    * Find your **UpstackData** Pixel in the list and click its name to open the Pixel overview page

          <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/4e37db1327d7c392.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=a13f08bfaa92d467639514a64991fdb2" alt="" width="2016" height="1216" data-path="images/intercom/4e37db1327d7c392.png" />

          <img src="https://mintcdn.com/upstackdata-afbed50d/a7q81tQDxtvowAUn/images/intercom/5632cec2bcfc0865.png?fit=max&auto=format&n=a7q81tQDxtvowAUn&q=85&s=60c2bb06155bc41ad4e03ff1ab398d26" alt="" width="2016" height="1216" data-path="images/intercom/5632cec2bcfc0865.png" />

    <Note>
      **Note:** If you haven't created a Pixel yet, see [How to Create New TikTok Ads Pixel ID →](/guides/tiktok-ads/how-to-create-new-tiktok-ads-pixel-id) first.
    </Note>
  </Step>

  <Step title="Copy your Pixel ID">
    * On the Pixel overview page, locate the **Pixel ID** at the top of the page (next to the Pixel name)
    * Click the copy icon to copy the **Pixel ID** to your clipboard
    * Paste it into the **TikTok Pixel ID** field in the Upstack dashboard at [app.upstackdata.com/pixel/event-destinations](https://app.upstackdata.com/pixel/event-destinations)

          <img src="https://mintcdn.com/upstackdata-afbed50d/r7kPU9Z0Ocj96UFU/images/intercom/6ed2ea93b7f5cf43.png?fit=max&auto=format&n=r7kPU9Z0Ocj96UFU&q=85&s=6733a2148a069ae80bf55b9945825406" alt="" width="2016" height="1216" data-path="images/intercom/6ed2ea93b7f5cf43.png" />

    <Note>
      **Format:** The Pixel ID is a 20-character alphanumeric string (e.g., `C2A3B4C5D6E7F8G9H0I1`).
    </Note>
  </Step>
</Steps>

## Verify the Setup

To confirm you copied the correct value:

* The **Pixel ID** should be exactly 20 characters with no spaces.
* In the Upstack dashboard, after saving the destination it should show as **Healthy** under **Events Destination**.

<Note>
  **Next step:** [How to Generate Your TikTok API Access Token →](/guides/tiktok-ads/how-to-generate-your-tiktok-api-access-token)
</Note>