# Upstack Data

## Docs

- [Attribution Reporting](https://docs.upstackdata.com/analytics/attribution-reporting.md): Compare attribution models, understand channel credit allocation, configure lookback windows, and read the Upstack attribution dashboard.
- [Querying Data in Upstack Analytics](https://docs.upstackdata.com/analytics/query-guide.md): Query events, sessions, and attribution data in Upstack Analytics — build reports with measures and dimensions, filter by channel and campaign, and export results for further analysis.
- [Session and Page Analytics](https://docs.upstackdata.com/analytics/session-and-page-analytics.md): Measure session and page performance in Upstack Analytics — duration, bounce rate, engagement, scroll depth, and pageviews — to diagnose UX issues and rank top-performing content.
- [Subscriptions and Billing: Frequently Asked Questions](https://docs.upstackdata.com/billing/subscriptions-and-billing-frequently-asked-questions.md): Answers to the most common customer questions about Upstack Data plans, trials, payments, upgrades, downgrades, cancellations, pauses, refunds, and multi-store billing.
- [How Attribution Models Measure Marketing Performance](https://docs.upstackdata.com/concepts/attribution-and-reporting.md): Compare attribution models in Upstack Analytics — first-touch, last-touch, and multi-touch — and see how each assigns conversion credit across marketing channels for accurate ROAS reporting.
- [How Conversion API Forwarding Improves Ad Platform Signal Quality](https://docs.upstackdata.com/concepts/conversion-api-forwarding.md): Forward conversion events to Meta CAPI, TikTok, Google Ads, and other ad platforms via server-to-server delivery with strong match keys — improving EMQ scores and Smart Bidding signal.
- [How Data Enrichment Strengthens Events and Customer Profiles](https://docs.upstackdata.com/concepts/data-enrichment.md): Enrich tracking events with customer metadata, identity match keys, and contextual data to improve destination match quality, attribution accuracy, and downstream analytics.
- [Destinations vs data sources: a complete guide](https://docs.upstackdata.com/concepts/destinations-vs-data-sources.md): Destinations send data to ad platforms and email tools; data sources pull data from them. Configure both to power unified attribution, ROAS reporting, and event enrichment in Upstack Data.
- [How Identity Resolution Connects Anonymous Visitors to Customers](https://docs.upstackdata.com/concepts/identity-resolution.md): Upstack ID stitches anonymous browsing sessions into unified customer profiles via deterministic and probabilistic matching — improving Meta CAPI match quality and cross-device attribution.
- [Upstack Data Platform Architecture](https://docs.upstackdata.com/concepts/platform-architecture.md): A technical overview of how Upstack Data's infrastructure processes marketing events — from Cloudflare edge capture through identity resolution, enrichment, forwarding, and analytics.
- [What Is Server-Side Tracking and Why Does It Matter?](https://docs.upstackdata.com/concepts/server-side-tracking.md): Server-side tracking captures accurate marketing data despite ad blockers, iOS privacy changes, and browser restrictions — outperforming client-side pixels for ad attribution and ROAS.
- [Custom Events](https://docs.upstackdata.com/data-dictionary/custom-events.md): Define and send custom events to capture site-specific interactions beyond Upstack's standard event taxonomy — for use in attribution, audience segmentation, and destination forwarding.
- [Event Model and Taxonomy](https://docs.upstackdata.com/data-dictionary/event-taxonomy.md): Reference for the Upstack event model — captured events, standard event names, properties, and how each flows from storefront capture through enrichment to destination forwarding.
- [Glossary](https://docs.upstackdata.com/data-dictionary/glossary.md): Glossary of Upstack Data terminology — attribution, CAPI, identity resolution, destinations, server-side tracking, and other concepts referenced throughout the documentation.
- [How Identity Resolution Connects Anonymous Visitors to Customers](https://docs.upstackdata.com/data-dictionary/identity-resolution.md): Reference for Upstack ID match keys and resolution rules — how email, phone, fbp, fbc, gclid, and Shopify customer IDs combine to produce a stable cross-session identity.
- [Identity Resolution and Session Stitching](https://docs.upstackdata.com/data-dictionary/identity-stitching.md): How Upstack ID attaches resolved identity to events, stitches anonymous sessions, and improves destination match quality.
- [Measures and Dimensions Reference](https://docs.upstackdata.com/data-dictionary/measures-and-dimensions.md): Reference of every measure (numeric metric) and dimension (groupable attribute) in Upstack Analytics — definitions, calculation logic, valid combinations, and the events each is derived from.
- [Event Properties and Context Fields](https://docs.upstackdata.com/data-dictionary/properties-and-context.md): Complete reference for all user data, custom data, and context fields available on Upstack events.
- [Standard Events Reference](https://docs.upstackdata.com/data-dictionary/standard-events.md): Reference every Upstack standard event with required properties, optional fields, and example JSON payloads — for instrumenting custom integrations and validating event taxonomy compliance.
- [Google Ads](https://docs.upstackdata.com/destinations/google-ads.md): Forward purchase conversions to Google Ads via server-side API with Enhanced Conversions match keys — improving Smart Bidding signal, attribution accuracy, and Performance Max optimization.
- [Klaviyo](https://docs.upstackdata.com/destinations/klaviyo.md): Forward identity-resolved customer events and profiles to Klaviyo to power email and SMS automation, recover 30-50% more abandoned cart and checkout revenue with Upstack-enhanced flows.
- [Meta Conversions API (CAPI)](https://docs.upstackdata.com/destinations/meta-capi.md): Send server-side conversion events to Meta Ads with Upstack Signal — improve Event Match Quality and campaign optimization.
- [Omnisend](https://docs.upstackdata.com/destinations/omnisend.md): Forward identity-resolved customer events and profiles to Omnisend to power email and SMS automation, abandoned cart recovery flows, and workflow triggers via the Omnisend API.
- [Destinations](https://docs.upstackdata.com/destinations/overview.md): Send conversion events and customer data from Upstack Data to ad platforms, analytics tools, and automation systems.
- [Pinterest Ads](https://docs.upstackdata.com/destinations/pinterest.md): Send conversion events to Pinterest's Conversions API for ad campaign optimization, audience building, and attribution.
- [Reddit Conversions API](https://docs.upstackdata.com/destinations/reddit.md): Forward identity-resolved conversion events to the Reddit Conversions API to recover the 30-50% of conversions lost to ad blockers and improve Reddit Ads Event Match Quality and ROAS.
- [Snapchat Ads](https://docs.upstackdata.com/destinations/snapchat.md): Send conversion events to Snapchat's Conversions API for ad campaign optimization, audience building, and attribution.
- [TikTok Events API](https://docs.upstackdata.com/destinations/tiktok.md): Send conversion events to TikTok via the Events API for campaign optimization, audience building, and attribution — powered by Upstack Signal.
- [Webhooks](https://docs.upstackdata.com/destinations/webhooks.md): Deliver raw event payloads to any HTTP endpoint for custom integrations, data warehouses, and internal systems.
- [Frequently Asked Questions](https://docs.upstackdata.com/faq.md): Answers to common questions about Upstack Data — event tracking, identity resolution, privacy, custom events, Shopify compatibility, team management, and platform concepts.
- [Configure contribution margin](https://docs.upstackdata.com/get-started/configure-contribution-margin.md): Set up COGS, transaction fees, and marketing spend in Upstack to track CM1–CM4 contribution margins and real profitability.
- [Connect destinations](https://docs.upstackdata.com/get-started/connect-a-destination.md): Connect ad platforms and marketing tools as Upstack destinations to receive server-side conversion events with higher match quality.
- [Create an Upstack Data account](https://docs.upstackdata.com/get-started/create-an-account.md): Sign up for Upstack Data at app.upstackdata.com/signup to start capturing server-side events from your store.
- [Set up custom events](https://docs.upstackdata.com/get-started/custom-events.md): Configure NC Purchase, subscription events, and order source exclusions in Upstack for new customer acquisition optimization.
- [Disable existing tracking](https://docs.upstackdata.com/get-started/disable-existing-tracking.md): Remove duplicate pixels, Elevar tags, native Shopify integrations, and third-party trackers after Upstack is confirmed firing.
- [Health and wellness brand setup](https://docs.upstackdata.com/get-started/health-wellness-setup.md): How Upstack's server-side protective container keeps health and wellness brands compliant with Meta restrictions and prevents pixel flagging.
- [Install Upstack on Shopify](https://docs.upstackdata.com/get-started/install-on-shopify.md): Connect your Shopify store to Upstack from the Upstack dashboard and start capturing server-side events in under 10 minutes.
- [Step 4: Validate End-to-End Delivery](https://docs.upstackdata.com/get-started/verify-end-to-end.md): Confirm the complete pipeline works — from storefront event to Upstack dashboard to a matched conversion in Meta Events Manager.
- [Step 2: Verify Events Are Flowing](https://docs.upstackdata.com/get-started/verify-events.md): Confirm that your Shopify store is sending tracking events to the Upstack pipeline before connecting a destination.
- [How to create custom event triggers in Upstack](https://docs.upstackdata.com/guides/custom-events/how-to-create-custom-event-triggers.md): Track specific actions beyond standard events — quiz completions, subscriptions, category-specific purchases, high-value orders. Send enriched custom events to Facebook, Google, TikTok, and more.
- [Complete How-To Guide for Onboarding Facebook (Meta) in Upstack Data](https://docs.upstackdata.com/guides/facebook-ads/complete-how-to-guide-for-onboarding-facebook-meta-in-upstack-data.md): Onboard Facebook (Meta) Ads in Upstack Data — connect your Pixel and Conversions API, disable duplicate tracking, configure NC-ROAS, and verify events flow through to Meta Events Manager.
- [Complete How-To Guide for Setting up New Customer Purchase Metrics in Facebook (Meta) Ads Manager](https://docs.upstackdata.com/guides/facebook-ads/complete-how-to-guide-for-setting-up-new-customer-purchase-metrics-in-facebook-meta-ads-manager.md): Set up the New Customer Purchase conversion in Facebook (Meta) Ads Manager to optimize campaigns for first-time buyers and report NC-ROAS alongside total ROAS.
- [Health and Wellness Custom Event Mappings](https://docs.upstackdata.com/guides/facebook-ads/health-and-wellness-custom-event-mappings.md): Map Upstack Data events to Meta Custom Events for Health and Wellness brands so server-side conversions reach Meta CAPI without violating Meta's restricted-category rules.
- [How do I find my Facebook Ads Pixel (Dataset) ID?](https://docs.upstackdata.com/guides/facebook-ads/how-do-i-find-my-facebook-ads-pixel-dataset-id.md): Find your Facebook (Meta) Pixel/Dataset ID in Meta Events Manager to configure the Upstack Data Meta Ads destination for server-side tracking.
- [How Domain Aliasing Works for Health & Wellness Tracking](https://docs.upstackdata.com/guides/facebook-ads/how-domain-aliasing-works-for-health-wellness-tracking.md): Bypass Meta's Health & Wellness domain flag with Upstack's alias domain — replacing event source URLs so server-side events deliver cleanly without triggering category restrictions.
- [How to Add NC Purchase Metrics and NC-ROAS to Facebook (Meta) Ads Manager](https://docs.upstackdata.com/guides/facebook-ads/how-to-add-nc-purchase-metrics-and-nc-roas-to-facebook-meta-ads-manager.md): Add NC Purchase metrics and create NC-ROAS in Facebook (Meta) Ads Manager to measure new-customer revenue and optimize campaigns for first-time buyers.
- [How to Approve Facebook (Meta) Custom Events](https://docs.upstackdata.com/guides/facebook-ads/how-to-approve-facebook-meta-custom-events.md): Approve custom events in Facebook (Meta) Events Manager so they become eligible for ad campaign optimization, custom audiences, and conversion reporting.
- [How to Configure Facebook (Meta) Ads Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/facebook-ads/how-to-configure-facebook-meta-ads-pixel-destination-in-upstack-data.md): Configure the Facebook (Meta) Ads destination in Upstack Data with your Pixel ID and Conversion API key to enable dual tracking via browser pixel and server-side CAPI.
- [How to Create and Share NC Purchase Custom Conversion in Facebook (Meta)](https://docs.upstackdata.com/guides/facebook-ads/how-to-create-and-share-nc-purchase-custom-conversion-in-facebook-meta.md): Create and share an NC Purchase custom conversion in Facebook (Meta) Events Manager to attribute new-customer revenue to ads and share the metric across ad accounts.
- [How to Disable Facebook and Instagram Data Sharing in Shopify](https://docs.upstackdata.com/guides/facebook-ads/how-to-disable-facebook-and-instagram-data-sharing-in-shopify.md): Disable Shopify's Facebook and Instagram sales channel pixel to stop duplicate Meta Pixel events and let Upstack Data deliver clean server-side conversions to Meta CAPI.
- [How to Generate my Facebook Conversion API Key?](https://docs.upstackdata.com/guides/facebook-ads/how-to-generate-my-facebook-conversion-api-key.md): Generate a Facebook (Meta) Conversion API access token in Meta Events Manager and paste it into Upstack Data to enable server-side conversion forwarding via CAPI.
- [How to Update Facebook (Meta) Conversion API Key?](https://docs.upstackdata.com/guides/facebook-ads/how-to-update-facebook-meta-conversion-api-key.md): Rotate or update your Facebook (Meta) Conversion API access token in Upstack Data to keep server-side events flowing into Meta CAPI without breaking pixel health.
- [How to Verify the NC Purchase Event in Facebook (Meta) Events Manager](https://docs.upstackdata.com/guides/facebook-ads/how-to-verify-the-nc-purchase-event-in-facebook-meta-events-manager.md): Verify the NC Purchase event arrives in Facebook (Meta) Events Manager from Upstack Data — confirm event match quality, deduplication, and new-customer attribution before enabling optimization.
- ["Low Rate of Pixel Events Covered by Conversions API" in Meta Events Manager](https://docs.upstackdata.com/guides/facebook-ads/low-rate-of-pixel-events-covered-by-conversions-api-in-meta-events-manager.md): Why this Meta Events Manager warning is normal for Upstack customers, why no action is needed, and why you should not set up the Conversions API Gateway.
- [Why is my Meta EMQ Panel Showing Zeros (0.0/10)?](https://docs.upstackdata.com/guides/facebook-ads/why-is-my-meta-emq-panel-showing-zeros-0-0-10.md): Fix Meta EMQ panel zero scores (0.0/10) in Upstack — caused by an access token missing Dataset Quality API permissions. Generate a new token with the right scopes to restore EMQ visibility.
- [Complete Upstack Data Onboarding Guide](https://docs.upstackdata.com/guides/getting-started/complete-upstack-data-onboarding-guide.md): Complete onboarding guide — install Upstack Data on Shopify, set up your pixel, connect ad and email platforms, and configure data integrations for accurate tracking and attribution.
- [How to get the most out of Upstack Data: a complete guide](https://docs.upstackdata.com/guides/getting-started/get-the-most-out-of-upstack-data.md): A complete guide to setting up Upstack Data: connecting destinations, configuring sources, improving event match quality, and using attribution insights.
- [Complete How-To Guide for Onboarding Google Ads in Upstack Data](https://docs.upstackdata.com/guides/google-ads/complete-how-to-guide-for-onboarding-google-ads-in-upstack-data.md): Onboard Google Ads in Upstack Data — create a purchase goal with Enhanced Conversions, connect your account, and forward server-side conversions for accurate Smart Bidding signal.
- [How to Configure Google Ads Destination in Upstack Data](https://docs.upstackdata.com/guides/google-ads/how-to-configure-google-ads-destination-in-upstack-data.md): Configure the Google Ads destination in Upstack Data with your Conversion ID and Conversion Label to forward server-side purchases with Enhanced Conversions match keys.
- [How to Create a New Upstack Data Purchase Goal in Google Ads](https://docs.upstackdata.com/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads.md): Create an Upstack Data purchase conversion goal in Google Ads with Enhanced Conversions enabled — required for server-side conversion forwarding from Upstack to Google.
- [How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal](https://docs.upstackdata.com/guides/google-ads/how-to-enable-the-google-ads-upstack-purchase-goal-and-switch-to-primary-optimization-goal.md): Promote the Upstack Data purchase goal from secondary to primary in Google Ads after 4–7 days of data — switching optimization to server-side conversions for better Smart Bidding performance.
- [How to Get Your Google Ads Conversion ID and Label](https://docs.upstackdata.com/guides/google-ads/how-to-get-your-google-ads-conversion-id-and-label.md): Find your Google Ads Conversion ID and Conversion Label from an existing purchase conversion — both required to configure the Upstack Data Google Ads destination.
- [[DRAFT] How Custom Event Mappings Work for Health & Wellness Stores](https://docs.upstackdata.com/guides/health-wellness/custom-event-mappings-health-wellness.md): Learn why Upstack replaces standard Meta event names with custom events, how to use them in Ads Manager, and the full mapping reference.
- [[DRAFT] How Data Sanitization Protects Health & Wellness Stores](https://docs.upstackdata.com/guides/health-wellness/data-sanitization-health-wellness.md): Learn what data Upstack scrubs before sending events to Meta, why each piece matters, and exactly what Meta still receives for optimization.
- [[DRAFT] How Upstack Data Solves Health & Wellness Restrictions](https://docs.upstackdata.com/guides/health-wellness/how-upstack-solves-health-wellness-restrictions.md): Restore accurate Meta tracking for Health & Wellness brands with Upstack's protective container — server-side-only delivery, data sanitization, domain aliasing, and custom event mappings.
- [[DRAFT] How Server-Side-Only Tracking Protects Health & Wellness Stores](https://docs.upstackdata.com/guides/health-wellness/server-side-tracking-health-wellness-protection.md): Learn why Upstack removes the Meta browser pixel entirely for Health & Wellness flagged stores and sends all data through the Conversions API instead.
- [[DRAFT] How to Set Up an Alias Domain for Health & Wellness Tracking](https://docs.upstackdata.com/guides/health-wellness/setup-alias-domain-health-wellness.md): Step-by-step instructions for registering a clean alias domain and building a compliant landing page for Meta's Health & Wellness tracking solution.
- [[DRAFT] How to Set Up a Health & Wellness Pixel for Meta](https://docs.upstackdata.com/guides/health-wellness/setup-health-wellness-pixel-for-meta.md): Step-by-step guide for setting up Upstack Data's Health & Wellness tracking solution for Meta-flagged stores. Each step links to a focused article with detailed instructions.
- [[DRAFT] Understanding Meta's Health & Wellness Flag](https://docs.upstackdata.com/guides/health-wellness/understanding-meta-health-wellness-flag.md): Learn what Meta's Health & Wellness flag is, how it affects your ad performance, and why standard fixes like creating a new pixel don't work.
- [How to boost Klaviyo abandonment revenue with Upstack](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/boost-klaviyo-abandonment-revenue.md): Recover 30-40% more abandoned cart, browse, and checkout sessions by enabling Upstack's identity resolution alongside Klaviyo's native tracking.
- [Complete Guide to Setting Up Upstack Abandonment Flows in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/complete-guide-to-setting-up-upstack-abandonment-flows-in-klaviyo.md): Set up Upstack-enhanced abandonment flows in Klaviyo — clone standard flows, swap triggers, add cross-flow exclusions, and recover 30-50% more browse, cart, and checkout abandonment revenue.
- [How to Add Cross-Flow Exclusion Filters in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/how-to-add-cross-flow-exclusion-filters-in-klaviyo.md): Add cross-flow exclusion filters in Klaviyo so the same shopper can't enter multiple Upstack abandonment flows within overlapping windows — preventing over-emailing and duplicate sends.
- [How to Clone your Standard Flows in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/how-to-clone-your-standard-flows-in-klaviyo.md): Clone your existing Klaviyo standard abandonment flows so the Upstack-enhanced versions inherit your branding, copy, and timing — preserving your design while triggering on Upstack events.
- [How to Enable UTM Tracking in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/how-to-enable-utm-tracking-in-klaviyo.md): Enable UTM tracking in Klaviyo so emails sent from Upstack-enhanced abandonment flows attribute their conversions correctly back to the email channel in Upstack Analytics.
- [Complete How-To Guide for Onboarding Klaviyo in Upstack Data](https://docs.upstackdata.com/guides/klaviyo/complete-how-to-guide-for-onboarding-klaviyo-in-upstack-data.md): Onboard Klaviyo in Upstack Data — generate the Private API key, configure the destination, and clone abandonment flows to lift triggered abandoned cart, checkout, and browse revenue 40%+.
- [How to Configure Klaviyo Destination in Upstack Data](https://docs.upstackdata.com/guides/klaviyo/how-to-configure-klaviyo-destination-in-upstack-data.md): Configure the Klaviyo destination in Upstack Data with your Klaviyo Private API key and verify identity-resolved events sync to power abandonment flow recovery.
- [How to Generate Klaviyo API Key for Upstack Data](https://docs.upstackdata.com/guides/klaviyo/how-to-generate-klaviyo-api-key-for-upstack-data.md): Generate a Klaviyo Private API key with Full Access permissions to authenticate the Upstack Data Klaviyo destination and enable identity-enriched event sync.
- [How to migrate from Elevar to Upstack without losing tracking data](https://docs.upstackdata.com/guides/migrations/elevar-to-upstack.md): Step-by-step migration guide from Elevar to Upstack Data — parallel install, event verification, cleanup, and post-migration monitoring.
- [Complete How-To Guide for Onboarding Omnisend in Upstack Data](https://docs.upstackdata.com/guides/omnisend/complete-how-to-guide-for-onboarding-omnisend-in-upstack-data.md): Onboard Omnisend in Upstack Data — generate the Omnisend API key, configure the destination, and forward identity-enriched events to power email and SMS automation flows.
- [How to Configure Omnisend Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/omnisend/how-to-configure-omnisend-pixel-destination-in-upstack-data.md): Configure the Omnisend destination in Upstack Data with your Omnisend API key — forwarding browse, cart, checkout, and purchase events to power email and SMS automation triggers.
- [How to Generate your Omnisend API Key](https://docs.upstackdata.com/guides/omnisend/how-to-generate-your-omnisend-api-key.md): Generate or locate your Omnisend API key in the Omnisend dashboard — required to authenticate the Upstack Data Omnisend destination and forward server-side events.
- [Complete How-To Guide for Onboarding Pinterest in Upstack Data](https://docs.upstackdata.com/guides/pinterest-ads/complete-how-to-guide-for-onboarding-pinterest-in-upstack-data.md): Onboard Pinterest in Upstack Data — generate the Pinterest Conversions API token, locate your Pixel and Advertiser IDs, configure the destination, and disable Shopify's duplicate Pinterest pixel.
- [How to Configure Pinterest Destination in Upstack Data](https://docs.upstackdata.com/guides/pinterest-ads/how-to-configure-pinterest-destination-in-upstack-data.md): Configure the Pinterest destination in Upstack Data with your Pinterest Conversions API key, Pixel ID, and Advertiser ID to forward server-side conversions to Pinterest CAPI.
- [How to Create a New Pinterest Pixel (Tag) ID](https://docs.upstackdata.com/guides/pinterest-ads/how-to-create-a-new-pinterest-pixel-tag-id.md): Create a new Pinterest Pixel (Tag) ID in Pinterest Ads Manager — required to configure the Upstack Data Pinterest destination and forward conversions via Pinterest CAPI.
- [How to Disable Pinterest Data Sharing in Shopify](https://docs.upstackdata.com/guides/pinterest-ads/how-to-disable-pinterest-data-sharing-in-shopify.md): Disable Shopify's Pinterest sales channel data sharing to stop duplicate Pinterest pixel events and let Upstack Data deliver clean server-side conversions to Pinterest CAPI.
- [How to Find Pinterest Advertiser ID](https://docs.upstackdata.com/guides/pinterest-ads/how-to-find-pinterest-advertiser-id.md): Find your Pinterest Advertiser ID in Pinterest Business Manager — required (alongside the Pixel ID and CAPI token) to configure the Upstack Data Pinterest destination.
- [How to Find Pinterest Pixel (Tag) ID](https://docs.upstackdata.com/guides/pinterest-ads/how-to-find-pinterest-pixel-tag-id.md): Find your Pinterest Pixel (Tag) ID in Pinterest Ads Manager — required to configure the Upstack Data Pinterest destination for server-side conversion forwarding.
- [How to Generate Pinterest Conversion API Key (Access Token)](https://docs.upstackdata.com/guides/pinterest-ads/how-to-generate-pinterest-conversion-api-key-access-token.md): Generate a Pinterest Conversions API access token in Pinterest Ads Manager — required to authenticate the Upstack Data Pinterest destination and forward server-side conversions.
- [Complete How-To Guide for Onboarding Reddit Ads in Upstack Data](https://docs.upstackdata.com/guides/reddit-ads/complete-how-to-guide-for-onboarding-reddit-in-upstack-data.md): Onboard Reddit Ads in Upstack Data — locate your Pixel ID, generate the Conversions API token, configure the destination, and remove duplicate Reddit pixels in Shopify.
- [How to Configure Reddit Destination in Upstack Data](https://docs.upstackdata.com/guides/reddit-ads/how-to-configure-reddit-destination-in-upstack-data.md): Configure the Reddit Ads destination in Upstack Data with your Pixel ID and Conversions API access token to enable dual tracking via browser pixel and server-side CAPI.
- [How to Remove Duplicate Reddit Pixel Installations in Shopify](https://docs.upstackdata.com/guides/reddit-ads/how-to-disable-existing-reddit-pixel-in-shopify.md): Remove duplicate Reddit pixel installations from Shopify Customer Events, theme.liquid, and third-party apps to prevent inflated conversion metrics when activating Upstack Data.
- [How to Find your Reddit Pixel ID](https://docs.upstackdata.com/guides/reddit-ads/how-to-find-reddit-pixel-id.md): Find your Reddit Pixel ID in Reddit Ads Manager Events Manager — required to configure the Upstack Data Reddit destination for server-side conversion forwarding.
- [How to Generate your Reddit Conversions API Token](https://docs.upstackdata.com/guides/reddit-ads/how-to-generate-reddit-conversion-api-token.md): Generate a Reddit Conversions API access token in Reddit Ads Manager — required to authenticate the Upstack Data Reddit destination and forward server-side conversions via Reddit CAPI.
- [How to Update your Reddit Conversions API Token](https://docs.upstackdata.com/guides/reddit-ads/how-to-update-reddit-conversion-api-token.md): Rotate or update your Reddit Conversions API access token in Upstack Data to keep server-side events flowing into Reddit CAPI without breaking pixel health.
- [Complete How-To Guide for Setting Up the Upstack Data App in Shopify](https://docs.upstackdata.com/guides/shopify/complete-how-to-guide-for-setting-up-the-upstack-data-app-in-shopify.md): This is guide is a step-by-step instructions to installing and setting up the Upstack Data app in Shopify for accurate tracking & reporting.
- [How to Download and Install Upstack Data App in Shopify](https://docs.upstackdata.com/guides/shopify/how-to-download-and-install-upstack-data-app-in-shopify.md): Connect your Shopify store to Upstack from the Upstack dashboard — install the Upstack app and authorize the connection in a few clicks.
- [How to Ensure Upstack Data Theme App Extension is Enabled](https://docs.upstackdata.com/guides/shopify/how-to-ensure-upstack-data-theme-app-extension-is-enabled.md): Enable the Upstack Data theme app embed in your Shopify theme editor so the tracking pixel loads on every storefront page and captures events server-side.
- [How to Install Upstack Data Pixel Helper](https://docs.upstackdata.com/guides/shopify/how-to-install-upstack-data-pixel-helper.md): Quick guide to finding, installing, and setting up the Upstack Data Pixel Helper Chrome extension for real-time event monitoring.
- [How to Migrate Your Billing from Shopify to Upstack Data](https://docs.upstackdata.com/guides/shopify/how-to-migrate-your-billing-from-shopify-to-upstack-data.md): A step-by-step guide for transitioning your subscription billing from the Shopify App Store to Upstack Data's direct platform billing.
- [How to Setup Upstack Custom Pixel Privacy Settings](https://docs.upstackdata.com/guides/shopify/how-to-setup-upstack-custom-pixel-privacy-settings.md): Configure consent mode and privacy settings on the Upstack Data custom pixel in Shopify — control which events fire for opted-out shoppers while preserving attribution for opted-in shoppers.
- [[DRAFT] How to Use Upstack Data Pixel Helper](https://docs.upstackdata.com/guides/shopify/how-to-use-upstack-data-pixel-helper.md): Use the Upstack Data Pixel Helper browser extension to inspect event values, verify Click ID capture, debug missing events, and confirm pixel firing on every storefront page.
- [UTM parameters for Upstack Data Attribution Tracking](https://docs.upstackdata.com/guides/shopify/utm-parameters-for-upstack-data-attribution-tracking.md): Set up UTM parameters in Meta, Google, TikTok, and other ad campaigns so Upstack Data can attribute traffic and conversions to the correct source, medium, and campaign in reporting.
- [Complete How-To Guide for Onboarding Snapchat in Upstack Data](https://docs.upstackdata.com/guides/snapchat-ads/complete-how-to-guide-for-onboarding-snapchat-in-upstack-data.md): Onboard Snapchat Ads in Upstack Data — locate your Snapchat Pixel ID, generate the Conversion API access token, configure the destination, and disable Shopify's duplicate Snapchat pixel.
- [How to Configure Snapchat Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/snapchat-ads/how-to-configure-snapchat-pixel-destination-in-upstack-data.md): Configure the Snapchat destination in Upstack Data with your Snapchat Pixel ID and Conversion API access token to forward server-side conversions to Snapchat CAPI.
- [How to Disable Snapchat Data Sharing in Shopify](https://docs.upstackdata.com/guides/snapchat-ads/how-to-disable-snapchat-data-sharing-in-shopify.md): Disable Shopify's Snapchat sales channel data sharing to stop duplicate Snapchat pixel events and let Upstack Data deliver clean server-side conversions to Snapchat CAPI.
- [How to Generate my Snapchat Conversion API Token?](https://docs.upstackdata.com/guides/snapchat-ads/how-to-generate-my-snapchat-conversion-api-token.md): Generate a Snapchat Conversion API access token in Snapchat Ads Manager — required to authenticate the Upstack Data Snapchat destination for server-side conversion forwarding.
- [How to Get my Snapchat Pixel ID?](https://docs.upstackdata.com/guides/snapchat-ads/how-to-get-my-snapchat-pixel-id.md): Find your Snapchat Pixel ID in Snapchat Ads Manager — required to configure the Upstack Data Snapchat destination and forward server-side conversions to Snapchat CAPI.
- [Complete How-To Guide for Onboarding TikTok Ads in Upstack Data](https://docs.upstackdata.com/guides/tiktok-ads/complete-how-to-guide-for-onboarding-tiktok-ads-in-upstack-data.md): Onboard TikTok Ads in Upstack Data — locate your TikTok Pixel ID, generate the API access token, configure the destination, and disable Shopify's duplicate TikTok sales channel pixel.
- [How to Configure TikTok Ads Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/tiktok-ads/how-to-configure-tiktok-ads-pixel-destination-in-upstack-data.md): Configure the TikTok Ads destination in Upstack Data with your Pixel ID and API access token to enable dual tracking via browser pixel and server-side Events API for higher match quality.
- [How to Create New TikTok Ads Pixel ID](https://docs.upstackdata.com/guides/tiktok-ads/how-to-create-new-tiktok-ads-pixel-id.md): Create a new TikTok Ads Pixel ID in TikTok Ads Manager to track website conversions, measure ad performance, and feed Upstack Data's TikTok Events API destination.
- [How to Disable TikTok Data Sharing in Shopify](https://docs.upstackdata.com/guides/tiktok-ads/how-to-disable-tiktok-data-sharing-in-shopify.md): Disable Shopify's TikTok sales channel pixel to stop duplicate TikTok conversion events and let Upstack Data deliver clean server-side conversions to TikTok Events API.
- [How to Find your TikTok Ads Pixel ID](https://docs.upstackdata.com/guides/tiktok-ads/how-to-find-your-tiktok-ads-pixel-id.md): Find your TikTok Ads Pixel ID in TikTok Ads Manager — required to configure the Upstack Data TikTok destination for server-side conversion forwarding via TikTok Events API.
- [How to Generate Your TikTok API Access Token](https://docs.upstackdata.com/guides/tiktok-ads/how-to-generate-your-tiktok-api-access-token.md): Generate a TikTok Events API access token in TikTok Ads Manager — required to authenticate the Upstack Data TikTok destination and sync server-side conversions and ads data.
- [Headless Shopify installation](https://docs.upstackdata.com/installation/headless-shopify.md): Install the Upstack tracking script on headless Shopify storefronts (Hydrogen, Next.js, custom builds) using the JavaScript SDK.
- [Upstack Data Documentation](https://docs.upstackdata.com/overview.md): Set up Upstack Data and start sending high-quality conversion data to your ad platforms.
- [How to find my Upstack Data Pixel ID?](https://docs.upstackdata.com/resources/how-to-find-my-upstack-data-pixel-id.md): Find your Upstack Data Pixel ID in the dashboard under Settings → Pixel — required for installing the tracking script on Shopify, headless storefronts, and third-party landing pages.
- [How to Set up Upstack Data on a Landing Page or Subdomain](https://docs.upstackdata.com/resources/how-to-set-up-upstack-data-on-a-landing-page-or-subdomain.md): Install the Upstack Data Pixel on a landing page or subdomain by adding the script with your Pixel ID into the page's head — enabling tracking and attribution for non-Shopify domains.
- [How to Set up Upstack Data on Checkout Champ](https://docs.upstackdata.com/resources/how-to-set-up-upstack-data-on-checkout-champ.md): Install the Upstack Data Pixel on Checkout Champ by pasting the script with your Pixel ID into the Global Scripts section — enabling tracking and attribution across all funnels.
- [Implementing Upstack Data on WordPress via Google Tag Manager (GTM)](https://docs.upstackdata.com/resources/implementing-upstack-data-on-wordpress-via-google-tag-manager-gtm.md): Install the Upstack Data Pixel on WordPress via Google Tag Manager (GTM) — set up a Custom HTML tag with your Pixel ID and trigger it on All Pages for site-wide event tracking.
- [Upstack-Enhanced Klaviyo Abandonment Flows (Overview & FAQs)](https://docs.upstackdata.com/resources/upstack-enhanced-klaviyo-abandonment-flows-overview-faqs.md): Recover 30-50% more cart, checkout, and browse abandonment revenue with Upstack-enhanced Klaviyo flows — how identity resolution feeds Klaviyo with more triggerable shoppers, plus setup FAQs.
- [Connect Facebook Ads](https://docs.upstackdata.com/sources/facebook-ads.md): Connect your Facebook Ads account as a source to import campaign spend, impressions, clicks, and performance metrics into Upstack Data.
- [Connect Google Ads](https://docs.upstackdata.com/sources/google-ads.md): Connect your Google Ads account as a source to import campaign spend, clicks, impressions, and performance metrics into Upstack Data.
- [Sources](https://docs.upstackdata.com/sources/overview.md): Connect the platforms that feed data into Upstack Data for analytics, attribution, and activation.
- [Connect Shopify](https://docs.upstackdata.com/sources/shopify.md): Connect your Shopify store as a source to capture storefront events, orders, products, and customer data via the Upstack Pixel and webhooks.
- [Shopify Webhooks](https://docs.upstackdata.com/sources/shopify-webhooks.md): How Upstack uses Shopify webhooks for real-time order, customer, and product updates — which webhooks are registered, what they do, and how to verify they're working.
- [TikTok Ads source](https://docs.upstackdata.com/sources/tiktok.md): Connect your TikTok Ads account to Upstack to import ad spend, campaign structure, and performance data for unified reporting.
- [Support](https://docs.upstackdata.com/support.md): Contact Upstack Data support — chat with an agent via Intercom, email support@upstackdata.com, or browse troubleshooting guides for events, destinations, and attribution issues.
- [Troubleshooting: Attribution Numbers Don't Match](https://docs.upstackdata.com/troubleshooting/attribution-mismatch.md): Diagnose attribution mismatches between Upstack Data and Meta Ads Manager, Google Analytics, or Shopify caused by attribution models, lookback windows, timezones, and event deduplication.
- [Troubleshooting: Data Stopped Syncing](https://docs.upstackdata.com/troubleshooting/data-stopped-syncing.md): Resolve stale Shopify data, missing ad spend updates, and stopped webhook events in Upstack Data — covers revoked permissions, expired tokens, webhook failures, and source connection health.
- [Troubleshooting: Duplicate Events](https://docs.upstackdata.com/troubleshooting/duplicate-events.md): Fix duplicate events, inflated revenue, and doubled conversion counts in Upstack Data — covers client/server overlap, page reloads, Shopify thank-you page behavior, and deduplication settings.
- [Troubleshooting: Events Not Appearing in Dashboard](https://docs.upstackdata.com/troubleshooting/events-not-in-dashboard.md): Fix missing events in your Upstack Data live stream — covers pixel installation, browser blockers, Shopify theme conflicts, JavaScript errors, and pixel ID mismatches.
- [Troubleshooting: Events Not Reaching Destinations](https://docs.upstackdata.com/troubleshooting/events-not-reaching-destination.md): Resolve events visible in Upstack but not arriving at Meta CAPI, TikTok, Klaviyo, or other destinations — covers connection issues, expired tokens, mapping errors, rate limits, and identity gaps.
- [How to Troubleshoot Your Upstack Data Pixels Are Working Correctly](https://docs.upstackdata.com/troubleshooting/troubleshoot-pixel-issues.md): Step-by-step guide to diagnose and fix common Upstack Data pixel issues including double-counting, script loading, bundle tracking, and domain configuration.
- [What are data sources in Upstack Data?](https://docs.upstackdata.com/what-are-data-sources.md): Data sources are the platforms Upstack pulls data from to power your attribution dashboard. Learn how Shopify, Facebook Ads, Google Ads, and TikTok sources work.
- [What are destinations in Upstack Data?](https://docs.upstackdata.com/what-are-destinations.md): Destinations are the ad platforms and marketing tools where Upstack Data sends conversion events server-side. Learn what they do and which platforms are supported.