# Upstack Data ## Docs - [Attribution Reporting](https://docs.upstackdata.com/analytics/attribution-reporting.md): Compare attribution models, understand channel credit allocation, configure lookback windows, and read the Upstack attribution dashboard. - [Querying Data in Upstack Analytics](https://docs.upstackdata.com/analytics/query-guide.md): Learn how to query events, sessions, and attribution data using the Upstack Analytics dashboard. - [Session and Page Analytics](https://docs.upstackdata.com/analytics/session-and-page-analytics.md): Understand session-level and page-level metrics in Upstack Analytics — duration, bounce rate, engagement, scroll depth, and more. - [Subscriptions and Billing: Frequently Asked Questions](https://docs.upstackdata.com/billing/subscriptions-and-billing-frequently-asked-questions.md): Answers to the most common customer questions about Upstack Data plans, trials, payments, upgrades, downgrades, cancellations, pauses, refunds, and multi-store billing. - [How Attribution Models Measure Marketing Performance](https://docs.upstackdata.com/concepts/attribution-and-reporting.md): Understand how Upstack Analytics assigns conversion credit across marketing channels using first-touch, last-touch, and multi-touch attribution models. - [How Conversion API Forwarding Improves Ad Platform Signal Quality](https://docs.upstackdata.com/concepts/conversion-api-forwarding.md): Learn how Upstack Signal delivers high-quality conversion events to Meta CAPI, TikTok, and other ad platforms via server-to-server forwarding with strong match keys. - [How Data Enrichment Strengthens Events and Customer Profiles](https://docs.upstackdata.com/concepts/data-enrichment.md): Learn how Upstack Enrichment adds customer metadata and event context to your tracking data, improving destination match quality and analytics accuracy. - [Destinations vs data sources: a complete guide](https://docs.upstackdata.com/concepts/destinations-vs-data-sources.md): Understand the difference between destinations (where Upstack sends data) and data sources (where Upstack pulls data from) and how they work together for unified attribution. - [How Identity Resolution Connects Anonymous Visitors to Customers](https://docs.upstackdata.com/concepts/identity-resolution.md): Understand how Upstack ID stitches anonymous browsing sessions into unified customer profiles using deterministic and probabilistic matching. - [Upstack Data Platform Architecture](https://docs.upstackdata.com/concepts/platform-architecture.md): A technical overview of how Upstack Data's infrastructure processes marketing events — from Cloudflare edge capture through identity resolution, enrichment, forwarding, and analytics. - [What Is Server-Side Tracking and Why Does It Matter?](https://docs.upstackdata.com/concepts/server-side-tracking.md): Learn how server-side tracking captures accurate marketing data despite ad blockers, iOS privacy changes, and browser restrictions — and why it outperforms client-side pixels. - [Custom Events](https://docs.upstackdata.com/data-dictionary/custom-events.md): Define and send custom events to capture interactions beyond the standard event taxonomy. - [Event Model and Taxonomy](https://docs.upstackdata.com/data-dictionary/event-taxonomy.md): Understand the Upstack event model — how events are captured, what standard events exist, and how they flow from storefront to destination. - [Glossary](https://docs.upstackdata.com/data-dictionary/glossary.md): Definitions for key terms used across Upstack Data documentation. - [How Identity Resolution Connects Anonymous Visitors to Customers](https://docs.upstackdata.com/data-dictionary/identity-resolution.md): Understand how Upstack ID stitches anonymous browsing sessions into unified customer profiles using deterministic and probabilistic matching. - [Identity Resolution and Session Stitching](https://docs.upstackdata.com/data-dictionary/identity-stitching.md): How Upstack ID attaches resolved identity to events, stitches anonymous sessions, and improves destination match quality. - [Measures and Dimensions Reference](https://docs.upstackdata.com/data-dictionary/measures-and-dimensions.md): Complete reference for all measures and dimensions available in Upstack Analytics queries. - [Event Properties and Context Fields](https://docs.upstackdata.com/data-dictionary/properties-and-context.md): Complete reference for all user data, custom data, and context fields available on Upstack events. - [Standard Events Reference](https://docs.upstackdata.com/data-dictionary/standard-events.md): Detailed specification for every Upstack standard event — required properties, optional fields, and example JSON payloads. - [Google Ads](https://docs.upstackdata.com/destinations/google-ads.md): Send purchase conversions to Google Ads via server-side API for Smart Bidding optimization, attribution, and Performance Max campaigns. - [Klaviyo](https://docs.upstackdata.com/destinations/klaviyo.md): Sync customer events and profiles to Klaviyo for email/SMS automation, abandoned cart recovery, and flow triggers — powered by Upstack Flows. - [Meta Conversions API (CAPI)](https://docs.upstackdata.com/destinations/meta-capi.md): Send server-side conversion events to Meta Ads with Upstack Signal — improve Event Match Quality and campaign optimization. - [Omnisend](https://docs.upstackdata.com/destinations/omnisend.md): Sync customer events and profiles to Omnisend for email/SMS automation, abandoned cart recovery, and workflow triggers. - [Destinations](https://docs.upstackdata.com/destinations/overview.md): Send conversion events and customer data from Upstack Data to ad platforms, analytics tools, and automation systems. - [Pinterest Ads](https://docs.upstackdata.com/destinations/pinterest.md): Send conversion events to Pinterest's Conversions API for ad campaign optimization, audience building, and attribution. - [Snapchat Ads](https://docs.upstackdata.com/destinations/snapchat.md): Send conversion events to Snapchat's Conversions API for ad campaign optimization, audience building, and attribution. - [TikTok Events API](https://docs.upstackdata.com/destinations/tiktok.md): Send conversion events to TikTok via the Events API for campaign optimization, audience building, and attribution — powered by Upstack Signal. - [Webhooks](https://docs.upstackdata.com/destinations/webhooks.md): Deliver raw event payloads to any HTTP endpoint for custom integrations, data warehouses, and internal systems. - [Frequently Asked Questions](https://docs.upstackdata.com/faq.md): Answers to common questions about Upstack Data — event tracking, identity resolution, privacy, custom events, Shopify compatibility, team management, and platform concepts. - [Configure contribution margin](https://docs.upstackdata.com/get-started/configure-contribution-margin.md): Set up COGS, transaction fees, and marketing spend in Upstack to track CM1–CM4 contribution margins and real profitability. - [Connect destinations](https://docs.upstackdata.com/get-started/connect-a-destination.md): Connect ad platforms and marketing tools as Upstack destinations to receive server-side conversion events with higher match quality. - [Set up custom events](https://docs.upstackdata.com/get-started/custom-events.md): Configure NC Purchase, subscription events, and order source exclusions in Upstack for new customer acquisition optimization. - [Disable existing tracking](https://docs.upstackdata.com/get-started/disable-existing-tracking.md): Remove duplicate pixels, Elevar tags, native Shopify integrations, and third-party trackers after Upstack is confirmed firing. - [Health and wellness brand setup](https://docs.upstackdata.com/get-started/health-wellness-setup.md): How Upstack's server-side protective container keeps health and wellness brands compliant with Meta restrictions and prevents pixel flagging. - [Install Upstack on Shopify](https://docs.upstackdata.com/get-started/install-on-shopify.md): Install the Upstack Data tracking pixel on your Shopify store and start capturing server-side events in under 10 minutes. - [Step 4: Validate End-to-End Delivery](https://docs.upstackdata.com/get-started/verify-end-to-end.md): Confirm the complete pipeline works — from storefront event to Upstack dashboard to a matched conversion in Meta Events Manager. - [Step 2: Verify Events Are Flowing](https://docs.upstackdata.com/get-started/verify-events.md): Confirm that your Shopify store is sending tracking events to the Upstack pipeline before connecting a destination. - [How to create custom event triggers in Upstack](https://docs.upstackdata.com/guides/custom-events/how-to-create-custom-event-triggers.md): Track specific actions beyond standard events — quiz completions, subscriptions, category-specific purchases, high-value orders. Send enriched custom events to Facebook, Google, TikTok, and more. - [Complete How-To Guide for Onboarding Facebook (Meta) in Upstack Data](https://docs.upstackdata.com/guides/facebook-ads/complete-how-to-guide-for-onboarding-facebook-meta-in-upstack-data.md): This guide covers integrating Facebook (Meta) in Upstack Data for accurate tracking, reliable conversion reporting & better ad performance. - [Complete How-To Guide for Setting up New Customer Purchase Metrics in Facebook (Meta) Ads Manager](https://docs.upstackdata.com/guides/facebook-ads/complete-how-to-guide-for-setting-up-new-customer-purchase-metrics-in-facebook-meta-ads-manager.md): This guide describes how to set up the New Customer Purchase conversion in your Facebook (Meta) Ads Manager. - [Health and Wellness Custom Event Mappings](https://docs.upstackdata.com/guides/facebook-ads/health-and-wellness-custom-event-mappings.md): This guide shows how to set up your Health and Wellness Custom Event in Facebook (Meta). - [How do I find my Facebook Ads Pixel (Dataset) ID?](https://docs.upstackdata.com/guides/facebook-ads/how-do-i-find-my-facebook-ads-pixel-dataset-id.md): This guide shows you how to find your Facebook Pixel (Dataset) ID to properly configure your Upstack Data integration. - [How Domain Aliasing Works for Health & Wellness Tracking](https://docs.upstackdata.com/guides/facebook-ads/how-domain-aliasing-works-for-health-wellness-tracking.md): Learn why Meta's Health & Wellness flag is tied to your domain, how alias domains bypass it, and the technical mechanics behind event source URL replacement. - [How to Add NC Purchase Metrics and NC-ROAS to Facebook (Meta) Ads Manager](https://docs.upstackdata.com/guides/facebook-ads/how-to-add-nc-purchase-metrics-and-nc-roas-to-facebook-meta-ads-manager.md): This guide shows how to track new customer performance by displaying NC Purchase metrics and creating NC-ROAS in Facebook Ads Manager. - [How to Approve Facebook (Meta) Custom Events](https://docs.upstackdata.com/guides/facebook-ads/how-to-approve-facebook-meta-custom-events.md): This guide shows how to approve custom events in Facebook (Meta) Events Manager to enable them for ads optimization and tracking. - [How to Configure Facebook (Meta) Ads Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/facebook-ads/how-to-configure-facebook-meta-ads-pixel-destination-in-upstack-data.md): This guide shows you how to set up the Facebook (Meta) Ads Pixel in Upstack Data for accurate conversion tracking with pixel and CAPI. - [How to Create and Share NC Purchase Custom Conversion in Facebook (Meta)](https://docs.upstackdata.com/guides/facebook-ads/how-to-create-and-share-nc-purchase-custom-conversion-in-facebook-meta.md): This guide shows how to create and share an NC Purchase custom conversion in Facebook (Meta) to track new customer purchases. - [How to Disable Facebook and Instagram Data Sharing in Shopify](https://docs.upstackdata.com/guides/facebook-ads/how-to-disable-facebook-and-instagram-data-sharing-in-shopify.md): This guide explains how to disable the Facebook and Instagram sales channel pixel to prevent duplicate events and ensure accurate ad data. - [How to Generate my Facebook Conversion API Key?](https://docs.upstackdata.com/guides/facebook-ads/how-to-generate-my-facebook-conversion-api-key.md): This guide shows how to generate your Facebook Conversion API Key for proper configuration & accurate server-side tracking in Upstack Data. - [How to Update Facebook (Meta) Conversion API Key?](https://docs.upstackdata.com/guides/facebook-ads/how-to-update-facebook-meta-conversion-api-key.md): This guide explains how to update Facebook (Meta) Conversion API Key to ensure events are received correctly and Pixel remains healthy. - [How to Verify the NC Purchase Event in Facebook (Meta) Events Manager](https://docs.upstackdata.com/guides/facebook-ads/how-to-verify-the-nc-purchase-event-in-facebook-meta-events-manager.md): This guide shows how to verify the NC Purchase event in Facebook (Meta) Events Manager to track new customers. - ["Low Rate of Pixel Events Covered by Conversions API" in Meta Events Manager](https://docs.upstackdata.com/guides/facebook-ads/low-rate-of-pixel-events-covered-by-conversions-api-in-meta-events-manager.md): Why this Meta Events Manager warning is normal for Upstack customers, why no action is needed, and why you should not set up the Conversions API Gateway. - [Why is my Meta EMQ Panel Showing Zeros (0.0/10)?](https://docs.upstackdata.com/guides/facebook-ads/why-is-my-meta-emq-panel-showing-zeros-0-0-10.md): If your Meta Event Match Quality (EMQ) panel in Upstack is showing 0.0/10 scores, this is almost always caused by an access token that lacks the required Meta permissions to query the Dataset Quality API. Learn how to fix it by generating a new token. - [Complete Upstack Data Onboarding Guide](https://docs.upstackdata.com/guides/getting-started/complete-upstack-data-onboarding-guide.md): This is a complete onboarding guide that covers installing Upstack Data in Shopify, setting up your pixel, connecting ad and email platforms, and completing data integrations for accurate tracking and attribution. - [How to get the most out of Upstack Data: a complete guide](https://docs.upstackdata.com/guides/getting-started/get-the-most-out-of-upstack-data.md): A complete guide to setting up Upstack Data: connecting destinations, configuring sources, improving event match quality, and using attribution insights. - [Complete How-To Guide for Onboarding Google Ads in Upstack Data](https://docs.upstackdata.com/guides/google-ads/complete-how-to-guide-for-onboarding-google-ads-in-upstack-data.md): This guide covers Google Ads conversion tracking setup in Upstack Data, including purchase goal creation and destination setup. - [How to Configure Google Ads Destination in Upstack Data](https://docs.upstackdata.com/guides/google-ads/how-to-configure-google-ads-destination-in-upstack-data.md): This guide shows how to connect Google Ads conversion tracking in Upstack Data using your conversion ID and label. - [How to Create a New Upstack Data Purchase Goal in Google Ads](https://docs.upstackdata.com/guides/google-ads/how-to-create-a-new-upstack-data-purchase-goal-in-google-ads.md): This guide shows explains to create a purchase conversion goal in Google Ads with Enhanced Conversions for Upstack Data tracking. - [How to Enable the Google Ads Upstack Purchase Goal and Switch to Primary Optimization Goal](https://docs.upstackdata.com/guides/google-ads/how-to-enable-the-google-ads-upstack-purchase-goal-and-switch-to-primary-optimization-goal.md): This guide shows how to switch your Upstack Purchase goal from secondary to primary in Google Ads after 4–7 days for better performance. - [How to Get Your Google Ads Conversion ID and Label](https://docs.upstackdata.com/guides/google-ads/how-to-get-your-google-ads-conversion-id-and-label.md): This guide explains how to find your Google Ads Conversion ID and Label from an existing purchase conversion for Upstack Data configuration. - [[DRAFT] How Custom Event Mappings Work for Health & Wellness Stores](https://docs.upstackdata.com/guides/health-wellness/custom-event-mappings-health-wellness.md): Learn why Upstack replaces standard Meta event names with custom events, how to use them in Ads Manager, and the full mapping reference. - [[DRAFT] How Data Sanitization Protects Health & Wellness Stores](https://docs.upstackdata.com/guides/health-wellness/data-sanitization-health-wellness.md): Learn what data Upstack scrubs before sending events to Meta, why each piece matters, and exactly what Meta still receives for optimization. - [[DRAFT] How Upstack Data Solves Health & Wellness Restrictions](https://docs.upstackdata.com/guides/health-wellness/how-upstack-solves-health-wellness-restrictions.md): Learn how Upstack's Health & Wellness container restores accurate Meta tracking using server-side-only delivery, data sanitization, domain aliasing, and custom event mappings. - [[DRAFT] How Server-Side-Only Tracking Protects Health & Wellness Stores](https://docs.upstackdata.com/guides/health-wellness/server-side-tracking-health-wellness-protection.md): Learn why Upstack removes the Meta browser pixel entirely for Health & Wellness flagged stores and sends all data through the Conversions API instead. - [[DRAFT] How to Set Up an Alias Domain for Health & Wellness Tracking](https://docs.upstackdata.com/guides/health-wellness/setup-alias-domain-health-wellness.md): Step-by-step instructions for registering a clean alias domain and building a compliant landing page for Meta's Health & Wellness tracking solution. - [[DRAFT] How to Set Up a Health & Wellness Pixel for Meta](https://docs.upstackdata.com/guides/health-wellness/setup-health-wellness-pixel-for-meta.md): Step-by-step guide for setting up Upstack Data's Health & Wellness tracking solution for Meta-flagged stores. Each step links to a focused article with detailed instructions. - [[DRAFT] Understanding Meta's Health & Wellness Flag](https://docs.upstackdata.com/guides/health-wellness/understanding-meta-health-wellness-flag.md): Learn what Meta's Health & Wellness flag is, how it affects your ad performance, and why standard fixes like creating a new pixel don't work. - [How to boost Klaviyo abandonment revenue with Upstack](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/boost-klaviyo-abandonment-revenue.md): Recover 30-40% more abandoned cart, browse, and checkout sessions by enabling Upstack's identity resolution alongside Klaviyo's native tracking. - [Complete Guide to Setting Up Upstack Abandonment Flows in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/complete-guide-to-setting-up-upstack-abandonment-flows-in-klaviyo.md): This guide shows how to set up your Upstack Abandonment flows in Klaviyo to recover lost sales by re-engaging visitors who do not complete checkout. - [How to Add Cross-Flow Exclusion Filters in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/how-to-add-cross-flow-exclusion-filters-in-klaviyo.md): This guide shows how to add cross-flow exclusion filters in Klaviyo to ensure a person doesn't enter both flows within the same timeframe. - [How to Clone your Standard Flows in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/how-to-clone-your-standard-flows-in-klaviyo.md): This guide shows you how to clone your standard flows in Klaviyo to correctly set up abandonment flows. - [How to Enable UTM Tracking in Klaviyo](https://docs.upstackdata.com/guides/klaviyo-abandonment-flows/how-to-enable-utm-tracking-in-klaviyo.md): This guide explains how to enable UTM tracking in Klaviyo to support setting up abandonment flows. - [Complete How-To Guide for Onboarding Klaviyo in Upstack Data](https://docs.upstackdata.com/guides/klaviyo/complete-how-to-guide-for-onboarding-klaviyo-in-upstack-data.md): This guide shows how to integrate Klaviyo with Upstack Data to boost email tracking and improve abandonment capture rates by 40%+ - [How to Configure Klaviyo Destination in Upstack Data](https://docs.upstackdata.com/guides/klaviyo/how-to-configure-klaviyo-destination-in-upstack-data.md): This guide explains how to integrate Klaviyo in Upstack Data by adding your Private API key and verifying event synchronization. - [How to Generate Klaviyo API Key for Upstack Data](https://docs.upstackdata.com/guides/klaviyo/how-to-generate-klaviyo-api-key-for-upstack-data.md): This guide explains how to generate a Private API Key in Klaviyo with Full Access permissions for Upstack Data integration setup. - [How to migrate from Elevar to Upstack without losing tracking data](https://docs.upstackdata.com/guides/migrations/elevar-to-upstack.md): Step-by-step migration guide from Elevar to Upstack Data — parallel install, event verification, cleanup, and post-migration monitoring. - [Complete How-To Guide for Onboarding Omnisend in Upstack Data](https://docs.upstackdata.com/guides/omnisend/complete-how-to-guide-for-onboarding-omnisend-in-upstack-data.md): This guide covers integrating Omnisend Pixel in Upstack Data for accurate tracking, reliable conversion reporting & better ad performance. - [How to Configure Omnisend Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/omnisend/how-to-configure-omnisend-pixel-destination-in-upstack-data.md): This guide explains how to configure Omnisend as a pixel destination in Upstack Data for accurate tracking and better attribution. - [How to Generate your Omnisend API Key](https://docs.upstackdata.com/guides/omnisend/how-to-generate-your-omnisend-api-key.md): This guide explains how to locate and generate your Omnisend API key, required to set up the Omnisend Pixel destination in Upstack Data. - [Complete How-To Guide for Onboarding Pinterest in Upstack Data](https://docs.upstackdata.com/guides/pinterest-ads/complete-how-to-guide-for-onboarding-pinterest-in-upstack-data.md): This guide shows how to set up Pinterest Pixel and CAPI with Upstack Data ensuring a smooth setup for accurate tracking, campaign optimization, and improved ad performance. - [How to Configure Pinterest Destination in Upstack Data](https://docs.upstackdata.com/guides/pinterest-ads/how-to-configure-pinterest-destination-in-upstack-data.md): This guide explains how to integrate Pinterest in Upstack Data by adding your Conversion API key, Pixel and Advertiser IDs. - [How to Create a New Pinterest Pixel (Tag) ID](https://docs.upstackdata.com/guides/pinterest-ads/how-to-create-a-new-pinterest-pixel-tag-id.md): This guide shows you how to create a new Pinterest Pixel (Tag) ID, which is required for integrating with Upstack Data. - [How to Disable Pinterest Data Sharing in Shopify](https://docs.upstackdata.com/guides/pinterest-ads/how-to-disable-pinterest-data-sharing-in-shopify.md): This guide shows how to disable Pinterest's data sharing to prevent duplicate tracking and ensure Upstack Data remains your single source of accurate conversion data. - [How to Find Pinterest Advertiser ID](https://docs.upstackdata.com/guides/pinterest-ads/how-to-find-pinterest-advertiser-id.md): This guide shows the steps on how to locate your Pinterest Advertiser ID for setting up an integration with Upstack Data integration. - [How to Find Pinterest Pixel (Tag) ID](https://docs.upstackdata.com/guides/pinterest-ads/how-to-find-pinterest-pixel-tag-id.md): This guide shows how to locate your Pinterest Pixel ID for setting up an integration with Upstack Data integration. - [How to Generate Pinterest Conversion API Key (Access Token)](https://docs.upstackdata.com/guides/pinterest-ads/how-to-generate-pinterest-conversion-api-key-access-token.md): This guide explains how to generate a Pinterest API Key for setting up an integration with Upstack Data integration. - [Complete How-To Guide for Setting Up the Upstack Data App in Shopify](https://docs.upstackdata.com/guides/shopify/complete-how-to-guide-for-setting-up-the-upstack-data-app-in-shopify.md): This is guide is a step-by-step instructions to installing and setting up the Upstack Data app in Shopify for accurate tracking & reporting. - [How to Download and Install Upstack Data App in Shopify](https://docs.upstackdata.com/guides/shopify/how-to-download-and-install-upstack-data-app-in-shopify.md): This guide explains how to properly install and set up the Upstack Data app in your Shopify store. - [How to Ensure Upstack Data Theme App Extension is Enabled](https://docs.upstackdata.com/guides/shopify/how-to-ensure-upstack-data-theme-app-extension-is-enabled.md): This guide shows how to enable the Upstack Data app embed in your Shopify theme to ensure accurate conversion tracking. - [How to Install Upstack Data Pixel Helper](https://docs.upstackdata.com/guides/shopify/how-to-install-upstack-data-pixel-helper.md): Quick guide to finding, installing, and setting up the Upstack Data Pixel Helper Chrome extension for real-time event monitoring. - [How to Migrate Your Billing from Shopify to Upstack Data](https://docs.upstackdata.com/guides/shopify/how-to-migrate-your-billing-from-shopify-to-upstack-data.md): A step-by-step guide for transitioning your subscription billing from the Shopify App Store to Upstack Data's direct platform billing. - [How to Setup Upstack Custom Pixel Privacy Settings](https://docs.upstackdata.com/guides/shopify/how-to-setup-upstack-custom-pixel-privacy-settings.md): This guide shows how to configure consent mode in Upstack Data Custom Pixel for privacy compliance and accurate attribution. - [[DRAFT] How to Use Upstack Data Pixel Helper](https://docs.upstackdata.com/guides/shopify/how-to-use-upstack-data-pixel-helper.md): Learn how to navigate the Upstack Data Pixel Helper interface, check event values, verify Click ID capture, and identify tracking issues. - [UTM parameters for Upstack Data Attribution Tracking](https://docs.upstackdata.com/guides/shopify/utm-parameters-for-upstack-data-attribution-tracking.md): This guide explains how to set up UTM parameters in your ads so Upstack Data can track campaigns accurately and report attribution correctly - [Complete How-To Guide for Onboarding Snapchat in Upstack Data](https://docs.upstackdata.com/guides/snapchat-ads/complete-how-to-guide-for-onboarding-snapchat-in-upstack-data.md): This guide explains how to integrate Snapchat with Upstack Data to ensure accurate tracking, reliable conversion reporting, and improved ad performance. - [How to Configure Snapchat Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/snapchat-ads/how-to-configure-snapchat-pixel-destination-in-upstack-data.md): This guide explains how to connect your Snapchat Pixel to Upstack Data using your Pixel ID and API Access Token. - [How to Disable Snapchat Data Sharing in Shopify](https://docs.upstackdata.com/guides/snapchat-ads/how-to-disable-snapchat-data-sharing-in-shopify.md): This guide shows how to disable Snapchat's data sharing to prevent duplicate tracking and ensure Upstack Data remains your single source of accurate conversion data. - [How to Generate my Snapchat Conversion API Token?](https://docs.upstackdata.com/guides/snapchat-ads/how-to-generate-my-snapchat-conversion-api-token.md): This guide shows how to generate your Snapchat Conversion API Access Token for accurate server-side tracking in Upstack Data. - [How to Get my Snapchat Pixel ID?](https://docs.upstackdata.com/guides/snapchat-ads/how-to-get-my-snapchat-pixel-id.md): This guide shows how to get your Snapchat Pixel ID for accurate server-side tracking in Upstack Data. - [Complete How-To Guide for Onboarding TikTok Ads in Upstack Data](https://docs.upstackdata.com/guides/tiktok-ads/complete-how-to-guide-for-onboarding-tiktok-ads-in-upstack-data.md): This guide shows how to set up TikTok Ads Pixel and CAPI with Upstack Data to improve match quality and prevent duplicates. - [How to Configure TikTok Ads Pixel Destination in Upstack Data](https://docs.upstackdata.com/guides/tiktok-ads/how-to-configure-tiktok-ads-pixel-destination-in-upstack-data.md): This guide explains how to integrate TikTok with Upstack Data to enable dual tracking for improved event match quality. - [How to Create New TikTok Ads Pixel ID](https://docs.upstackdata.com/guides/tiktok-ads/how-to-create-new-tiktok-ads-pixel-id.md): This guide walks you through creating a new TikTok Ads Pixel ID in TikTok Ads Manager that helps track website activity, measure ad performance, and optimize campaigns for better results. - [How to Disable TikTok Data Sharing in Shopify](https://docs.upstackdata.com/guides/tiktok-ads/how-to-disable-tiktok-data-sharing-in-shopify.md): This guide shows how to disable Shopify's TikTok Sales Channel pixel to prevent duplicate conversion tracking when using Upstack Data. - [How to Find your TikTok Ads Pixel ID](https://docs.upstackdata.com/guides/tiktok-ads/how-to-find-your-tiktok-ads-pixel-id.md): This guide shows how to locate Tiktok Ads Pixel ID to enable server-side tracking with Upstack Data for more accurate attribution. - [How to Generate Your TikTok API Access Token](https://docs.upstackdata.com/guides/tiktok-ads/how-to-generate-your-tiktok-api-access-token.md): This guide explains how to generate a TikTok API Access Token for Upstack Data to sync ads data and conversion events. - [Headless Shopify installation](https://docs.upstackdata.com/installation/headless-shopify.md): Install the Upstack tracking script on headless Shopify storefronts (Hydrogen, Next.js, custom builds) using the JavaScript SDK. - [Upstack Data Documentation](https://docs.upstackdata.com/overview.md): Set up Upstack Data and start sending high-quality conversion data to your ad platforms. - [How to find my Upstack Data Pixel ID?](https://docs.upstackdata.com/resources/how-to-find-my-upstack-data-pixel-id.md) - [How to Set up Upstack Data on a Landing Page or Subdomain](https://docs.upstackdata.com/resources/how-to-set-up-upstack-data-on-a-landing-page-or-subdomain.md): This guide shows how to add the Upstack Data Pixel to a third-party landing page. By inserting your Pixel ID into the script & placing it in the page’s section, you’ll enable reliable tracking, conversion measurement & better campaign optimization. - [How to Set up Upstack Data on Checkout Champ](https://docs.upstackdata.com/resources/how-to-set-up-upstack-data-on-checkout-champ.md): This guide shows how to add the Upstack Data Pixel to Checkout Champ by inserting your Pixel ID into the script and placing it in the Global Scripts section. - [Implementing Upstack Data on WordPress via Google Tag Manager (GTM)](https://docs.upstackdata.com/resources/implementing-upstack-data-on-wordpress-via-google-tag-manager-gtm.md): This guide explains how to implement Upstack Data solution and event tracking on WordPress via Google Tag Manager (GTM). - [Upstack-Enhanced Klaviyo Abandonment Flows (Overview & FAQs)](https://docs.upstackdata.com/resources/upstack-enhanced-klaviyo-abandonment-flows-overview-faqs.md) - [Connect Facebook Ads](https://docs.upstackdata.com/sources/facebook-ads.md): Connect your Facebook Ads account as a source to import campaign spend, impressions, clicks, and performance metrics into Upstack Data. - [Connect Google Ads](https://docs.upstackdata.com/sources/google-ads.md): Connect your Google Ads account as a source to import campaign spend, clicks, impressions, and performance metrics into Upstack Data. - [Sources](https://docs.upstackdata.com/sources/overview.md): Connect the platforms that feed data into Upstack Data for analytics, attribution, and activation. - [Connect Shopify](https://docs.upstackdata.com/sources/shopify.md): Connect your Shopify store as a source to capture storefront events, orders, products, and customer data via the Upstack Pixel and webhooks. - [Shopify Webhooks](https://docs.upstackdata.com/sources/shopify-webhooks.md): How Upstack uses Shopify webhooks for real-time order, customer, and product updates — which webhooks are registered, what they do, and how to verify they're working. - [TikTok Ads source](https://docs.upstackdata.com/sources/tiktok.md): Connect your TikTok Ads account to Upstack to import ad spend, campaign structure, and performance data for unified reporting. - [Support](https://docs.upstackdata.com/support.md): Get help with Upstack Data. Chat with a support agent, email our team, or browse troubleshooting guides. - [Troubleshooting: Attribution Numbers Don't Match](https://docs.upstackdata.com/troubleshooting/attribution-mismatch.md): Understand why Upstack Data attribution numbers differ from Meta Ads Manager, Google Analytics, or Shopify — covering attribution models, lookback windows, timezones, and deduplication. - [Troubleshooting: Data Stopped Syncing](https://docs.upstackdata.com/troubleshooting/data-stopped-syncing.md): Resolve stale Shopify data, missing ad spend updates, and stopped webhook events in Upstack Data — covers revoked permissions, expired tokens, webhook failures, and source connection health. - [Troubleshooting: Duplicate Events](https://docs.upstackdata.com/troubleshooting/duplicate-events.md): Fix duplicate events, inflated revenue, and doubled conversion counts in Upstack Data — covers client/server overlap, page reloads, Shopify thank-you page behavior, and deduplication settings. - [Troubleshooting: Events Not Appearing in Dashboard](https://docs.upstackdata.com/troubleshooting/events-not-in-dashboard.md): Fix missing events in your Upstack Data live stream — covers pixel installation, browser blockers, Shopify theme conflicts, JavaScript errors, and pixel ID mismatches. - [Troubleshooting: Events Not Reaching Destinations](https://docs.upstackdata.com/troubleshooting/events-not-reaching-destination.md): Resolve events visible in Upstack but not arriving at Meta CAPI, TikTok, Klaviyo, or other destinations — covers connection issues, expired tokens, mapping errors, rate limits, and identity gaps. - [How to Troubleshoot Your Upstack Data Pixels Are Working Correctly](https://docs.upstackdata.com/troubleshooting/troubleshoot-pixel-issues.md): Step-by-step guide to diagnose and fix common Upstack Data pixel issues including double-counting, script loading, bundle tracking, and domain configuration. - [What are data sources in Upstack Data?](https://docs.upstackdata.com/what-are-data-sources.md): Data sources are the platforms Upstack pulls data from to power your attribution dashboard. Learn how Shopify, Facebook Ads, Google Ads, and TikTok sources work. - [What are destinations in Upstack Data?](https://docs.upstackdata.com/what-are-destinations.md): Destinations are the ad platforms and marketing tools where Upstack Data sends conversion events server-side. Learn what they do and which platforms are supported.