> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Upstack Data Documentation

> Set up Upstack Data and start sending high-quality conversion data to your ad platforms.

export const StripeCardGroup = ({cols = 3, children}) => <div style={{
  display: 'grid',
  gridTemplateColumns: `repeat(${cols}, 1fr)`,
  gap: '12px',
  marginTop: '8px',
  marginBottom: '8px'
}}>
    {children}
  </div>;

export const StripeCard = ({title, description, href}) => <a href={href} style={{
  display: 'block',
  border: '1px solid #e3e8ee',
  borderRadius: '4px',
  padding: '16px 18px',
  textDecoration: 'none',
  transition: 'border-color 80ms ease',
  background: '#fff'
}} onMouseEnter={e => {
  e.currentTarget.style.borderColor = '#c1c9d2';
}} onMouseLeave={e => {
  e.currentTarget.style.borderColor = '#e3e8ee';
}}>
    <div style={{
  fontSize: '14px',
  fontWeight: 500,
  lineHeight: 1.35,
  color: '#635bff',
  marginBottom: '4px'
}}>
      {title}
    </div>
    {description && <div style={{
  fontSize: '13px',
  fontWeight: 400,
  lineHeight: 1.4,
  color: '#697386',
  margin: 0
}}>
        {description}
      </div>}
  </a>;

# Get started

Create an account and start sending high-quality conversion data to your marketing platforms.

## Common use cases

<StripeCardGroup cols={3}>
  <StripeCard title="Improve Meta CAPI match quality" description="Boost Event Match Quality scores by sending identity-enriched server-side events." href="/use-cases/improve-meta-match-quality" />

  <StripeCard title="Track Shopify events server-side" description="Capture every storefront interaction server-side, immune to ad blockers and cookie restrictions." href="/use-cases/track-server-side-events" />

  <StripeCard title="Send conversions to multiple platforms" description="Forward purchase and conversion events to Meta, TikTok, Klaviyo, and GA4 simultaneously." href="/use-cases/send-to-multiple-platforms" />

  <StripeCard title="Resolve anonymous visitors to customers" description="Match anonymous sessions to known customers using deterministic and probabilistic identity signals." href="/use-cases/resolve-visitor-identities" />

  <StripeCard title="Recover abandoned carts via Klaviyo" description="Trigger abandoned cart flows in Klaviyo with identity-resolved customer data." href="/use-cases/recover-abandoned-carts" />

  <StripeCard title="See which campaigns drive purchases" description="Attribute revenue to marketing touchpoints with multi-touch attribution models." href="/analytics/attribution-reporting" />
</StripeCardGroup>

## Platform guides

Detailed, step-by-step onboarding guides for each ad platform and integration. Start with the master onboarding hub or jump directly to a specific platform.

<StripeCardGroup cols={3}>
  <StripeCard title="Complete onboarding guide" description="Master hub covering the full Upstack Data onboarding process from start to finish." href="/guides/getting-started/complete-upstack-data-onboarding-guide" />

  <StripeCard title="Facebook (Meta) onboarding" description="Set up Meta CAPI, disable duplicate pixels, and configure NC-ROAS metrics." href="/guides/facebook-ads/complete-how-to-guide-for-onboarding-facebook-meta-in-upstack-data" />

  <StripeCard title="Google Ads onboarding" description="Create purchase goals, configure Enhanced Conversions, and connect Google Ads." href="/guides/google-ads/complete-how-to-guide-for-onboarding-google-ads-in-upstack-data" />

  <StripeCard title="TikTok Ads onboarding" description="Set up TikTok CAPI and browser pixel with Upstack Data for improved match quality." href="/guides/tiktok-ads/complete-how-to-guide-for-onboarding-tiktok-ads-in-upstack-data" />

  <StripeCard title="Klaviyo onboarding" description="Integrate Klaviyo for enhanced email tracking and 40%+ better abandonment capture." href="/guides/klaviyo/complete-how-to-guide-for-onboarding-klaviyo-in-upstack-data" />

  <StripeCard title="Shopify app setup" description="Complete guide for installing and configuring the Upstack Data app in Shopify." href="/guides/shopify/complete-how-to-guide-for-setting-up-the-upstack-data-app-in-shopify" />
</StripeCardGroup>

## Start building

<StripeCardGroup cols={3}>
  <StripeCard title="Install Upstack on Shopify" description="Go from zero to live events in under 10 minutes." href="/get-started/install-on-shopify" />

  <StripeCard title="Connect your first destination" description="Forward enriched events to Meta CAPI, TikTok, or another platform." href="/get-started/connect-a-destination" />

  <StripeCard title="Verify events are flowing" description="Confirm events appear in your dashboard and reach destinations." href="/get-started/verify-events" />

  <StripeCard title="Explore the event model" description="Understand the 13 standard events Upstack tracks automatically." href="/data-dictionary/event-taxonomy" />

  <StripeCard title="Set up identity resolution" description="Learn how Upstack ID matches visitors to customers." href="/concepts/identity-resolution" />

  <StripeCard title="Browse all integrations" description="See every source and destination Upstack supports." href="/sources/overview" />
</StripeCardGroup>
