> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# creativeName

> Creative or ad variant name for promotion tracking.

Creative or ad variant name for promotion tracking.

```javascript theme={null}
window._upstack('track', 'view_content', {
  items: [{ id: 'SKU_001', name: 'Running Shoes', price: 89.99 }],
  value: 89.99,
  currency: 'USD',
  creativeName: 'hero_banner_v2'
});
```

| Type   | Required | Events                                 |
| ------ | -------- | -------------------------------------- |
| string | No       | view\_content, add\_to\_cart, purchase |

<Tip>
  Use `creativeName` and `creativeSlot` to track which on-site promotions drive the most conversions.
</Tip>

## Related Properties

<CardGroup cols={2}>
  <Card title="creativeSlot" icon="table-cells" href="/pixel/events/properties/creative-slot">
    Placement position on page.
  </Card>

  <Card title="promotionId" icon="bullhorn" href="/pixel/events/properties/promotion-id">
    Promotion identifier.
  </Card>
</CardGroup>