> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Advertising Metrics

> Cross-platform advertising metrics aggregated across Meta, Google, and TikTok. Track total spend, reach, and efficiency without switching between ad platforms.

Blended metrics aggregate advertising data from all connected ad platforms—Meta, Google, and TikTok—into unified performance views. Instead of checking each platform separately, see total spend, combined reach, and overall efficiency in one place.

<Info>
  **Data Sources:** [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok)\
  **Total Metrics:** 134\
  **Action Metric Groups:** 24
</Info>

## How These Metrics Are Organized

Blended metrics are split into two groups:

* **Core metrics** (52) — spend, audience, clicks, efficiency, and video metrics that live directly under this channel
* **Action metric groups** (24) — per-action folders pairing a conversion or engagement event with its value and cost-per-action metrics

### Action Metric Groups

| Group | Metrics | Covers |
| - | - | - |
| [Purchases](/reference/metrics/advertising/blended/purchases) | 2 | Purchase count and revenue value |
| [Conversions](/reference/metrics/advertising/blended/conversions) | 3 | Conversion events, value, and cost per conversion |
| [All Conversions](/reference/metrics/advertising/blended/all-conversions) | 3 | All conversion actions, value, and cost |
| [View-Through Conversions](/reference/metrics/advertising/blended/view-through-conversions) | 2 | Conversions after ad view and cost |
| [Add to Carts](/reference/metrics/advertising/blended/add-to-carts) | 3 | Add-to-cart events, value, and cost |
| [Add to Wishlists](/reference/metrics/advertising/blended/add-to-wishlists) | 3 | Wishlist additions, value, and cost |
| [Initiate Checkouts](/reference/metrics/advertising/blended/initiate-checkouts) | 3 | Checkout starts, value, and cost |
| [Leads](/reference/metrics/advertising/blended/leads) | 3 | Lead submissions, value, and cost |
| [App Installs](/reference/metrics/advertising/blended/app-installs) | 3 | Mobile app installs, value, and cost |
| [Application Submissions](/reference/metrics/advertising/blended/application-submissions) | 3 | Application submissions, value, and cost |
| [Appointments Scheduled](/reference/metrics/advertising/blended/appointments-scheduled) | 3 | Booked appointments, value, and cost |
| [Completed Registrations](/reference/metrics/advertising/blended/completed-registrations) | 3 | Account sign-ups, value, and cost |
| [Start Trials](/reference/metrics/advertising/blended/start-trials) | 1 | Cost per trial start |
| [Trial Starts](/reference/metrics/advertising/blended/trial-starts) | 2 | Trial starts and value |
| [Subscriptions](/reference/metrics/advertising/blended/subscriptions) | 3 | Subscription sign-ups, value, and cost |
| [Searches](/reference/metrics/advertising/blended/searches) | 3 | On-site searches, value, and cost |
| [View Contents](/reference/metrics/advertising/blended/view-contents) | 3 | Product page views, value, and cost |
| [Engagements](/reference/metrics/advertising/blended/engagements) | 2 | All social interactions and cost |
| [Likes](/reference/metrics/advertising/blended/likes) | 2 | Like actions and cost per like |
| [Reactions](/reference/metrics/advertising/blended/reactions) | 2 | Emoji reactions and cost per reaction |
| [Comments](/reference/metrics/advertising/blended/comments) | 2 | Comment count and cost per comment |
| [Shares](/reference/metrics/advertising/blended/shares) | 2 | Share count and cost per share |
| [Saves](/reference/metrics/advertising/blended/saves) | 1 | Save/bookmark count |
| [Post Saves](/reference/metrics/advertising/blended/post-saves) | 1 | Cost per post save |

## Why Use Blended Metrics

* **Unified view**: See total marketing performance without platform-switching
* **Budget analysis**: Track combined spend and efficiency across all channels
* **Cross-platform reach**: Understand total audience exposure
* **Simplified reporting**: Export single metrics instead of platform-by-platform data

## How Blended Metrics Work

Blended metrics aggregate data from each connected ad platform:

1. **Meta Ads** — Campaign, ad set, and ad-level data via Marketing API
2. **Google Ads** — Campaign performance via Google Ads API
3. **TikTok Ads** — Campaign data via TikTok Marketing API

Data is pulled daily and aggregated at the metric level. Platform-specific breakdowns remain available in their respective metric categories.


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