> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Application Submissions Value: Total Application Value

> Track the total monetary value of application submissions attributed to your ads across Meta, Google, and TikTok. Measure cross-platform application value.

<Tip>
  Blended Application Submissions Value measures the total assigned monetary value of application form completions attributed to your advertising across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Application Submissions Value** = **SUM** ( Application Value ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                                   | Definition                                           |
| ---------------------------------------- | ---------------------------------------------------- |
| **Meta Application Submissions Value**   | Assigned value of application events from Meta ads   |
| **Google Application Submissions Value** | Assigned value of application events from Google ads |
| **TikTok Application Submissions Value** | Assigned value of application events from TikTok ads |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                                                    |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Sum                                                                                                                         |

***

## Example

Your campaigns generated **\$187,500 in application value** this quarter across all platforms:

| Platform          | Applications | Avg Value | Total Value   |
| ----------------- | ------------ | --------- | ------------- |
| Meta Ads          | 450          | \$150     | \$67,500      |
| Google Ads        | 600          | \$125     | \$75,000      |
| TikTok Ads        | 300          | \$150     | \$45,000      |
| **Blended Total** | **1,350**    | **\$139** | **\$187,500** |

***

## How It Works

Blended Application Submissions Value aggregates the assigned monetary value of all application form completions attributed to your advertising across Meta, Google, and TikTok. Application values are typically set when configuring conversion events in each ad platform, representing the estimated worth of a completed application (e.g., loan application value, job applicant value, or insurance quote value).

***

## When to Use

| Scenario                        | Action                                                              |
| ------------------------------- | ------------------------------------------------------------------- |
| Measuring lead generation ROI   | Compare total application value against ad spend                    |
| Evaluating platform efficiency  | Identify which platforms drive highest-value applications           |
| Optimizing high-value campaigns | Focus budget on campaigns generating the most application value     |
| Calculating value-based CPA     | Divide application value by applications for average value per lead |

***

## Related Metrics

| Metric                                                                                                                            | Relationship                                             |
| --------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------- |
| [Blended Application Submissions](/reference/metrics/advertising/blended/application-submissions/blended-application-submissions) | Count of applications; this metric shows their value     |
| [Blended All Conversions Value](/reference/metrics/advertising/blended/all-conversions/blended-all-conversions-value)             | Broader metric including value from all conversion types |
| [Blended Leads](/reference/metrics/advertising/blended/leads/blended-leads)                                                       | Related lead generation count metric                     |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended)