> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended 75% Video Completion Rate: High Engagement Performance

> Track the percentage of video ad views that reached 75% completion across all advertising channels. Measure near-complete video engagement.

<Tip>
  Blended 75% Video Completion Rate measures the percentage of video ad views where viewers watched at least 75% of the video across all advertising channels.
</Tip>

## Formula

<Info>
  **Blended 75% Video Completion Rate** = **75% Video Views** ÷ **Video Views** × 100
</Info>

### Formula Components

| Metric                                                                                               | Definition                                                                         |
| ---------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------- |
| [**Blended 75% Video Views**](/reference/metrics/advertising/blended/blended-video-views-75-percent) | The number of video views that reached at least 75% completion across all channels |
| [**Blended Video Views**](/reference/metrics/advertising/blended/blended-video-views)                | Total number of video ad views across all channels                                 |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Percentage                                                                                                                  |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Ratio                                                                                                                       |

***

## Example

Your video ads generated **80,000 total video views** last month, with **28,000 viewers** watching at least 75% of the video across all channels.

| Metric                  | Value   |
| ----------------------- | ------- |
| 75% Video Views         | 28,000  |
| Total Video Views       | 80,000  |
| **75% Completion Rate** | **35%** |

A 35% completion rate means more than one in three viewers watched at least three-quarters of your video ad across all platforms.

***

## How It Works

This metric aggregates video completion data from all connected advertising platforms (Meta, Google, TikTok, etc.) to show what percentage of viewers watch at least 75% of your videos. A higher 75% completion rate indicates strong content that holds viewer attention through most of the video—viewers are highly engaged and likely receiving your full message.

***

## When to Use

| Scenario                               | Action                                                                                  |
| -------------------------------------- | --------------------------------------------------------------------------------------- |
| Evaluating creative effectiveness      | Compare 75% completion rates across different video ads to identify top performers      |
| Measuring near-complete engagement     | Track this metric when full completion (100%) is less critical than substantial viewing |
| Cross-platform benchmarking            | Use blended view to see overall performance before drilling into platform-specific data |
| Optimizing for consideration campaigns | High 75% rates indicate strong mid-funnel content that educates and engages             |

***

## Related Metrics

| Metric                                                                                                           | Relationship                                                    |
| ---------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------- |
| [Blended 75% Video Views](/reference/metrics/advertising/blended/blended-video-views-75-percent)                 | The numerator — count of views reaching 75%                     |
| [Blended 50% Video Completion Rate](/reference/metrics/advertising/blended/blended-50-percent-completion-rate)   | Lower engagement threshold — viewers who watched at least half  |
| [Blended 100% Video Completion Rate](/reference/metrics/advertising/blended/blended-100-percent-completion-rate) | Higher engagement threshold — viewers who watched to completion |

[See all Blended Video metrics →](/reference/metrics/advertising/blended)