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Blended Clicks measures the total number of clicks on your ads across all connected advertising platforms, including all click types.

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Formula

Blended Clicks = SUM ( Clicks ) ACROSS all platforms

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Formula Components

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Example

Your brand received 45,200 clicks across all platforms in February:

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How It Works

Blended Clicks aggregates click data from all connected ad platforms into a single metric. Each platform reports clicks differently—Meta includes various in-app interactions, Google counts Search and Display clicks, and TikTok tracks in-feed engagements—but the blended total gives you a unified view of ad engagement.

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When to Use

See all Blended Clicks metrics →