> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Clicks: Total Ad Clicks Across All Platforms

> Track total clicks on your ads across Meta, Google, and TikTok. Measure cross-platform engagement and benchmark click performance.

<Tip>
  Blended Clicks measures the total number of clicks on your ads across all connected advertising platforms, including all click types.
</Tip>

## Formula

<Info>
  **Blended Clicks** = **SUM** ( Clicks ) **ACROSS** all platforms
</Info>

### Formula Components

| Metric                                                                                 | Definition                       |
| -------------------------------------------------------------------------------------- | -------------------------------- |
| [**Meta Clicks**](/reference/metrics/advertising/meta/meta-clicks/meta-clicks)         | Clicks from Meta Ads campaigns   |
| [**Google Clicks**](/reference/metrics/advertising/google/google-clicks/google-clicks) | Clicks from Google Ads campaigns |
| [**TikTok Clicks**](/reference/metrics/advertising/tiktok/tiktok-clicks/tiktok-clicks) | Clicks from TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your brand received **45,200 clicks** across all platforms in February:

| Platform    | Clicks     | % of Total |
| ----------- | ---------- | ---------- |
| Meta Ads    | 28,500     | 63%        |
| Google Ads  | 11,300     | 25%        |
| TikTok Ads  | 5,400      | 12%        |
| **Blended** | **45,200** | **100%**   |

***

## How It Works

Blended Clicks aggregates click data from all connected ad platforms into a single metric. Each platform reports clicks differently—Meta includes various in-app interactions, Google counts Search and Display clicks, and TikTok tracks in-feed engagements—but the blended total gives you a unified view of ad engagement.

***

## When to Use

| Scenario                   | Action                                                       |
| -------------------------- | ------------------------------------------------------------ |
| Measuring total engagement | Track blended clicks to see overall ad performance           |
| Calculating CPC            | Divide total spend by blended clicks for true cost per click |
| Comparing time periods     | Benchmark click volume week-over-week or month-over-month    |
| Evaluating campaign scale  | Assess whether your budget is generating sufficient clicks   |

***

## Related Metrics

| Metric                                                                                             | Relationship                                   |
| -------------------------------------------------------------------------------------------------- | ---------------------------------------------- |
| [Blended CTR](/reference/metrics/advertising/blended/blended-clicks/blended-ctr)                   | Click-through rate using this as the numerator |
| [Blended CPC](/reference/metrics/advertising/blended/blended-clicks/blended-cpc)                   | Cost efficiency using this as the denominator  |
| [Blended Impressions](/reference/metrics/advertising/blended/blended-audience/blended-impressions) | Total ad views — clicks ÷ impressions = CTR    |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)