> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Cost Per Landing Page View: Ad Efficiency Metric

> Track your cost per landing page view across all ad platforms. Measure what you pay for each successful page load from Meta, Google, and TikTok ads.

<Tip>
  Blended Cost Per Landing Page View measures how much you pay for each successful landing page load from an ad click, aggregated across all connected ad platforms.
</Tip>

## Formula

<Info>
  **Blended Cost Per Landing Page View** = **Blended Spend** ÷ **Blended Landing Page Views**
</Info>

### Formula Components

| Metric                                                                                                             | Definition                                          |
| ------------------------------------------------------------------------------------------------------------------ | --------------------------------------------------- |
| [**Blended Spend**](/reference/metrics/advertising/blended/blended-spend/blended-spend)                            | Total ad spend aggregated across all platforms      |
| [**Blended Landing Page Views**](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views) | Landing page views from clicks across all platforms |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                            |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Ratio                                                                                               |

***

## Example

Your campaigns generated **12,500 landing page views** across all platforms with **\$2,500 in total spend**.

| Platform    | Spend       | Landing Page Views | Cost Per LPV |
| ----------- | ----------- | ------------------ | ------------ |
| Meta        | \$1,200     | 6,000              | \$0.20       |
| Google      | \$800       | 4,000              | \$0.20       |
| TikTok      | \$500       | 2,500              | \$0.20       |
| **Blended** | **\$2,500** | **12,500**         | **\$0.20**   |

***

## How It Works

This metric divides your total ad spend by the number of landing page views across Meta, Google, and TikTok. A landing page view counts only when someone clicks your ad and the page actually loads—filtering out accidental clicks and bounces before load.

***

## When to Use

| Scenario                     | Action                                                      |
| ---------------------------- | ----------------------------------------------------------- |
| Comparing true click quality | Use instead of CPC to see what you pay for engaged visitors |
| High CPC but low conversions | Check if landing pages are loading for clickers             |
| Mobile vs desktop analysis   | Compare cost per LPV across devices                         |
| Cross-platform efficiency    | Identify which platform delivers cheapest qualified traffic |

***

## Related Metrics

| Metric                                                                                                         | Relationship                            |
| -------------------------------------------------------------------------------------------------------------- | --------------------------------------- |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend/blended-spend)                            | Numerator—total ad cost                 |
| [Blended Landing Page Views](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views) | Denominator—successful page loads       |
| [Blended CPC](/reference/metrics/advertising/blended/blended-clicks/blended-cpc)                               | Compare to see click vs load efficiency |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)