> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Landing Page View Rate: Post-Click Success Rate Across All Channels

> Track the percentage of ad clicks that resulted in landing page views across Meta, Google, and TikTok. Diagnose page speed and tracking issues.

<Tip>
  Blended Landing Page View Rate measures the percentage of clicks that resulted in a full landing page load across all your advertising channels.
</Tip>

## Formula

<Info>
  **Blended Landing Page View Rate** = ( **Blended Landing Page Views** ÷ **Blended Clicks** ) × 100
</Info>

### Formula Components

| Metric                                                                                                             | Definition                                                       |
| ------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------- |
| [**Blended Landing Page Views**](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views) | Total successful page loads after ad clicks across all platforms |
| [**Blended Clicks**](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)                         | Total clicks on your ads across Meta, Google, and TikTok         |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Percentage                                                                                          |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Ratio                                                                                               |

***

## Example

Your campaigns generated **45,200 clicks** and **38,420 landing page views** last month:

| Metric                             | Value   |
| ---------------------------------- | ------- |
| Blended Clicks                     | 45,200  |
| Blended Landing Page Views         | 38,420  |
| **Blended Landing Page View Rate** | **85%** |

This means 85% of users who clicked your ads successfully loaded the landing page. The remaining 15% may have abandoned before the page loaded.

***

## How It Works

Landing Page View Rate calculates how many ad clicks result in a user actually reaching your site. A click fires when someone taps your ad, but a landing page view only fires after the destination page fully loads. The gap between clicks and landing page views reveals drop-off during page load.

***

## When to Use

| Scenario                     | Action                                                         |
| ---------------------------- | -------------------------------------------------------------- |
| Diagnosing slow page speed   | Low rates (under 70%) suggest your pages load too slowly       |
| Identifying tracking issues  | Sudden rate drops may indicate broken pixels or redirects      |
| Evaluating mobile experience | Compare mobile vs desktop rates to find device-specific issues |
| Optimizing ad destinations   | Test different landing pages and measure rate improvements     |

***

## Related Metrics

| Metric                                                                                                         | Relationship                            |
| -------------------------------------------------------------------------------------------------------------- | --------------------------------------- |
| [Blended Landing Page Views](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views) | Numerator in this rate calculation      |
| [Blended Clicks](/reference/metrics/advertising/blended/blended-clicks/blended-clicks)                         | Denominator in this rate calculation    |
| [Blended CTR](/reference/metrics/advertising/blended/blended-clicks/blended-ctr)                               | Ad engagement rate—clicks ÷ impressions |

[See all Blended Clicks metrics →](/reference/metrics/advertising/blended/blended-clicks)