> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Add to Wishlists: Cross-Platform Wishlist Intent

> Track wishlist additions attributed to your ads across Meta, Google, and TikTok. Measure consideration intent and optimize cross-platform campaigns.

<Tip>
  Blended Add to Wishlists measures the total number of wishlist additions attributed to your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended Add to Wishlists** = **SUM** ( Wishlist Events ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                                                                                                          | Definition                                            |
| --------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------- |
| **Meta Add to Wishlists**                                                                                       | Wishlist additions attributed to Meta Ads campaigns   |
| **Google Add to Wishlists**                                                                                     | Wishlist additions attributed to Google Ads campaigns |
| [**TikTok Add to Wishlists**](/reference/metrics/advertising/tiktok/tiktok-conversions/tiktok-add-to-wishlists) | Wishlist additions attributed to TikTok Ads campaigns |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

A fashion brand running campaigns across three platforms sees **1,847 wishlist additions** for the week:

| Platform          | Wishlists | % of Total |
| ----------------- | --------- | ---------- |
| Meta Ads          | 1,024     | 55.4%      |
| Google Ads        | 512       | 27.7%      |
| TikTok Ads        | 311       | 16.9%      |
| **Blended Total** | **1,847** | **100%**   |

***

## How It Works

Blended Add to Wishlists aggregates wishlist addition events reported by each advertising platform. When a user clicks or views an ad and then adds a product to their wishlist within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of consideration intent.

***

## When to Use

| Scenario                        | Action                                              |
| ------------------------------- | --------------------------------------------------- |
| Measuring consideration intent  | Track users who save products for later purchase    |
| Comparing platform performance  | See which channels drive the most wishlist activity |
| Optimizing mid-funnel campaigns | Identify ads that generate high-intent engagement   |
| Forecasting future purchases    | Wishlist users often convert within 30 days         |

***

## Related Metrics

| Metric                                                                                                    | Relationship                         |
| --------------------------------------------------------------------------------------------------------- | ------------------------------------ |
| [Blended View Contents](/reference/metrics/advertising/blended/blended-conversions/blended-view-contents) | Previous funnel step before wishlist |
| [Blended Add to Carts](/reference/metrics/advertising/blended/blended-conversions/blended-add-to-carts)   | Next funnel step after wishlist      |
| [Blended Purchases](/reference/metrics/advertising/blended/blended-conversions/blended-purchases)         | Final conversion from wishlist users |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)