> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended View Contents: Cross-Platform Product Page Views

> Track product page views attributed to your ads across Meta, Google, and TikTok. Measure discovery driven by cross-platform advertising.

<Tip>
  Blended View Contents measures the total number of product page views attributed to your ads across all connected advertising platforms.
</Tip>

## Formula

<Info>
  **Blended View Contents** = **SUM** ( View Content Events ) **ACROSS** All Channels
</Info>

### Formula Components

| Metric                  | Definition                                                                   |
| ----------------------- | ---------------------------------------------------------------------------- |
| **View Content Events** | Individual instances where a user viewed a product page after ad interaction |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

A fashion retailer running campaigns across three platforms sees **8,432 product page views** for the week:

| Platform          | View Contents | % of Total |
| ----------------- | ------------- | ---------- |
| Meta Ads          | 4,891         | 58.0%      |
| Google Ads        | 2,654         | 31.5%      |
| TikTok Ads        | 887           | 10.5%      |
| **Blended Total** | **8,432**     | **100%**   |

***

## How It Works

Blended View Contents aggregates product page view events reported by each advertising platform. When a user clicks an ad and views a product page within the attribution window, that platform counts the event. This metric sums those events across all connected platforms for a unified view of ad-driven product discovery.

***

## When to Use

| Scenario                             | Action                                          |
| ------------------------------------ | ----------------------------------------------- |
| Measuring product discovery          | Compare view contents to site traffic           |
| Evaluating top-of-funnel performance | Track ratio of view contents to add to carts    |
| Optimizing for awareness             | Use to measure which ads drive product browsing |
| Budgeting across platforms           | Identify which platforms drive product views    |

***

## Related Metrics

| Metric                                                                                                         | Relationship                             |
| -------------------------------------------------------------------------------------------------------------- | ---------------------------------------- |
| [Blended Add to Carts](/reference/metrics/advertising/blended/blended-conversions/blended-add-to-carts)        | Next funnel stage — shopping intent      |
| [Blended Purchases](/reference/metrics/advertising/blended/blended-conversions/blended-purchases)              | Final funnel stage — completed orders    |
| [Blended Landing Page Views](/reference/metrics/advertising/blended/blended-clicks/blended-landing-page-views) | Similar metric — any landing page visits |

[See all Blended Conversions metrics →](/reference/metrics/advertising/blended/blended-conversions)