> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Cost Per 15s View: Cross-Platform Video Efficiency

> Track your cost per 15-second video view across Meta, Google, and TikTok. Measure engaged video viewing efficiency and optimize ad spend.

<Tip>
  How much you spend on average for each video view that lasted at least 15 seconds across all channels.
</Tip>

## Formula

<Info>
  **Blended Cost Per 15s View** = **Blended Spend** ÷ **Blended Video Views (15s)**
</Info>

### Formula Components

| Metric                                                                                                 | Definition                                                             |
| ------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------- |
| [**Blended Spend**](/reference/metrics/advertising/blended/blended-spend)                              | Total amount spent on advertising across all platforms                 |
| [**Blended Video Views (15s)**](/reference/metrics/advertising/blended/blended-video-views-15-seconds) | Video views where at least 15 seconds was watched across all platforms |

| Metadata        |                                                                                                                             |
| --------------- | --------------------------------------------------------------------------------------------------------------------------- |
| **Type**        | Currency                                                                                                                    |
| **Data Source** | [Meta Ads](/sources/catalog/facebook-ads), [Google Ads](/sources/catalog/google-ads), [TikTok Ads](/sources/catalog/tiktok) |
| **Aggregation** | Ratio                                                                                                                       |

***

## Example

Your video campaigns spent **\$10,000** and generated **200,000** 15-second views this month:

| Channel     | Spend        | 15s Views   | Cost Per 15s View |
| ----------- | ------------ | ----------- | ----------------- |
| Meta Ads    | \$6,000      | 120,000     | \$0.050           |
| Google Ads  | \$2,500      | 50,000      | \$0.050           |
| TikTok Ads  | \$1,500      | 30,000      | \$0.050           |
| **Blended** | **\$10,000** | **200,000** | **\$0.050**       |

***

## How It Works

Blended Cost Per 15-Second View divides your total ad spend by the number of video views that reached at least 15 seconds across all connected platforms. This threshold ensures you're measuring cost efficiency for engaged viewers who watched beyond initial impressions.

***

## When to Use

| Scenario                         | Action                                                         |
| -------------------------------- | -------------------------------------------------------------- |
| Comparing video engagement costs | Benchmark against general CPV to see premium for engaged views |
| Evaluating creative quality      | Lower cost per 15s view indicates compelling content           |
| Budget allocation decisions      | Shift spend toward channels with lower cost per 15s view       |
| Optimizing for brand awareness   | Track cost efficiency for meaningful video consumption         |

***

## Related Metrics

| Metric                                                                                             | Relationship                                     |
| -------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| [Blended Spend](/reference/metrics/advertising/blended/blended-spend)                              | The numerator in Cost Per 15s View calculation   |
| [Blended Video Views (15s)](/reference/metrics/advertising/blended/blended-video-views-15-seconds) | The denominator in Cost Per 15s View calculation |
| [Blended CPV](/reference/metrics/advertising/blended/blended-cost-per-view)                        | Cost per any video view (less strict threshold)  |

[See all Blended Video metrics →](/reference/metrics/advertising/blended)