> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Blended Engagements: Total Social Ad Interactions

> Track total social engagements on your ads across all channels. Includes likes, comments, shares, and reactions from Meta, Google, and TikTok.

<Tip>
  Blended Engagements measures total social interactions on your ads across all advertising channels.
</Tip>

## Formula

<Info>
  **Blended Engagements** = **Blended Likes** + **Blended Comments** + **Blended Shares** + **Blended Reactions**
</Info>

### Formula Components

| Metric                                                                                               | Definition                                               |
| ---------------------------------------------------------------------------------------------------- | -------------------------------------------------------- |
| [**Blended Likes**](/reference/metrics/advertising/blended/blended-engagement/blended-likes)         | Total likes on your ads across all channels              |
| [**Blended Comments**](/reference/metrics/advertising/blended/blended-engagement/blended-comments)   | Total comments on your ads across all channels           |
| [**Blended Shares**](/reference/metrics/advertising/blended/blended-engagement/blended-shares)       | Total shares of your ads across all channels             |
| [**Blended Reactions**](/reference/metrics/advertising/blended/blended-engagement/blended-reactions) | Total reactions (likes, loves, etc.) across all channels |

| Metadata        |                                                                                                     |
| --------------- | --------------------------------------------------------------------------------------------------- |
| **Type**        | Number                                                                                              |
| **Data Source** | [Meta Ads](/sources/facebook-ads), [Google Ads](/sources/google-ads), [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                                                                                                 |

***

## Example

Your ads generated **12,450 total engagements** last month across all platforms.

| Platform   | Engagements | % of Total |
| ---------- | ----------- | ---------- |
| Meta Ads   | 7,820       | 62.8%      |
| TikTok Ads | 3,180       | 25.5%      |
| Google Ads | 1,450       | 11.7%      |

***

## How It Works

Blended Engagements aggregates all social interactions from your advertising accounts—including likes, comments, shares, and reactions. The metric pulls data from Meta, Google, and TikTok to provide a unified view of ad engagement.

***

## When to Use

| Scenario                                      | Action                                         |
| --------------------------------------------- | ---------------------------------------------- |
| Comparing overall engagement across platforms | Use blended view to see total reach            |
| Measuring content resonance                   | High engagements indicate compelling creative  |
| Optimizing ad creative                        | Compare engagement rates between ad variations |
| Reporting to stakeholders                     | Show total social proof across all channels    |

***

## Related Metrics

| Metric                                                                                           | Relationship                              |
| ------------------------------------------------------------------------------------------------ | ----------------------------------------- |
| [Blended Shares](/reference/metrics/advertising/blended/blended-engagement/blended-shares)       | Subset: content sharing actions           |
| [Blended Reactions](/reference/metrics/advertising/blended/blended-engagement/blended-reactions) | Subset: likes, loves, and other reactions |
| [Blended Comments](/reference/metrics/advertising/blended/blended-engagement/blended-comments)   | Subset: comment interactions              |

[See all Blended Engagement metrics →](/reference/metrics/advertising/blended/blended-engagement)